Spoki

Spoki is a Customer Engagement Management platform that brings marketing, sales, and support into shared conversations. It connects customers through WhatsApp, voice, SMS, and email, and can automate support, marketing, sales, and lead qualification with AI agents. Spoki says its AI assesses intent, urgency, and sentiment to decide whether to respond, escalate, or wait. Listed integrations include Shopify, WooCommerce, HubSpot, Salesforce, and Zapier; users can request an API key through the platform's Integrations menu. The platform is browser-based and accessible from desktop or mobile, but Spoki says it has no mobile app. Its privacy policy says data is hosted within the European Economic Area and protected in transit with TLS/SSL and at rest with AES-256 or equivalent. The free plan includes live chat, ticketing, unlimited operators, and automations, but not AI, mass campaigns, abandoned carts, or payment requests. Paid plans start at €39/mo; WhatsApp fees are billed separately by Meta on the listed paid plans. A free trial is available without a credit card.

Spoki brings multichannel conversations and automation into a shared platform, with a free plan and paid tiers for added functions. Consider the separate WhatsApp fees and conversation-usage threshold when choosing a plan.

Spoki suits businesses coordinating customer support, sales, and marketing through connected channels. It may fit teams that want AI agents, automations, and listed commerce or CRM integrations.

Spoki is a customer engagement platform for businesses coordinating marketing, sales, and support conversations across channels. It suits teams that need automation alongside human handoff. Its broad workflow coverage is a strength, but paid plans add WhatsApp fees and can incur a usage surcharge.

Overview

Spoki brings WhatsApp, voice, SMS, and email conversations into a shared platform, with lead qualification, conversation routing, marketing journeys, and human handoff. That combination is useful when customer conversations cross departments; teams looking only for a basic WhatsApp campaign tool may not need the wider setup.

Spoki says its AI assesses intent, urgency, and sentiment and can respond, escalate, or wait. AI agents can automate support, marketing, sales, and lead qualification, giving teams options beyond fixed workflows. The trade-off is that the Free plan does not include AI.

The company says more than 4,500 businesses across over 120 countries use Spoki. Founded in 2021 and headquartered in San Vito dei Normanni, Italy, it says it is an Official Meta Tech Partner with certified WhatsApp Business API access. Its privacy policy says data is encrypted in transit using TLS/SSL and at rest using AES-256 or equivalent, and hosted within the European Economic Area.

Key features

Unlimited automations and operators are included across the listed plans. For teams with several agents and recurring journeys, that avoids a stated cap on those resources. Conversation usage is the more important constraint: going above three times the conversations included with a plan requires an upgrade, and excess usage incurs a surcharge.

Integrations include Shopify, WooCommerce, HubSpot, Salesforce, and Zapier, alongside other native and derived integrations. That range can connect customer engagement to common commerce and sales tools. Users can request an API key through the platform's Integrations menu, which gives teams a path to API access without implying a particular integration is built in.

Spoki is a browser-based app accessible on desktop or mobile, not a dedicated mobile app. That suits teams comfortable working in a browser, but readers who require a native Spoki app should look elsewhere.

Pricing

Spoki is freemium, with a free plan and paid plans from €39/mo. A free trial is offered without a credit card. WhatsApp fees are billed separately by Meta on the paid plans, so the subscription price is not the full messaging cost.

The Free plan retains operators, automations, and ticketing but gives up AI and the campaign and commerce features named on Sales. Service adds AI support; Marketing and Sales cost more for their distinct focus, with Sales the only plan listing an AI sales agent, mass campaigns, abandoned carts, and payment requests. All paid plans carry separate Meta WhatsApp charges, and teams with unusually high conversation volume should account for the upgrade threshold and surcharge.

Platforms

Spoki supports Android, iOS, web, and API access. Mobile access is through the browser rather than a Spoki mobile app, so platform support should not be mistaken for a dedicated native app.

Who it's for

Spoki is best suited to businesses that want marketing, sales, and support operations to share conversations and automate customer journeys while keeping human operators available. It is less compelling for a team seeking only simple WhatsApp messaging, or one that needs a native mobile app. Businesses should also weigh separate WhatsApp fees and their expected conversation volume before choosing a paid tier.

Pros and cons

Pros

• Channels span WhatsApp, voice, SMS, and email, supporting customer engagement beyond a single messaging channel.
• Unlimited operators and automations across the listed plans suit teams with multiple agents and recurring workflows.
• AI agents, routing, lead qualification, and human handoff cover both automated handling and escalation.
• Integrations include major commerce and sales tools such as Shopify, WooCommerce, HubSpot, Salesforce, and Zapier.
• Data is stated to be encrypted in transit and at rest and hosted within the European Economic Area.

Cons

• WhatsApp fees are separate from every paid plan, adding a cost beyond the subscription.
• Usage above three times the included conversations requires an upgrade and incurs a surcharge, which matters for high-volume teams.
• The Free plan excludes AI, mass campaigns, abandoned carts, and payment requests.
• There is no dedicated Spoki mobile app; mobile use is browser-based.

Alternatives

AiSensy is worth considering for teams that want a free forever plan with stated fair-use caps of 200 agents, 500 tags, 100 attributes, and 50 segments, or whose budget is in USD rather than euros.

Dashly is an alternative for mid-market teams prepared for AI inbound revenue agent pricing that typically starts at $2,500/mo and is based on traffic volume and active leads.

Engati is another option for teams considering chatbot and live-chat software with pre-built and DIY integrations.

Intercom may suit teams seeking its Essential plan at $19 a month, billed annually per seat, with Fin AI Agent, Messenger, shared inbox, and ticketing.

Interakt is an option for teams focused on Instagram messaging, with a Starter plan at $12 a month billed monthly and unlimited Instagram DMs and comments.

Customers.ai offers a seven-day free trial with up to 500 visitor resolutions and full feature access, for teams evaluating that trial structure.

giosg is an alternative with a plan starting at €790 a month, plus a one-time setup or project fee and a final price based on scope, integrations, and expected volumes.

Greenbubble may appeal to teams seeking a low-cost Solo plan at $5 a month, billed annually, with one workspace, one team member, 1,000 contacts, and 5,000 messages.

For broader comparisons, see Conversational Marketing Software and WhatsApp Marketing Software.

Verdict

Choose Spoki if your business needs a shared, multichannel conversation platform with automation, AI options, and human handoff across customer-facing teams. Its unlimited operators and automations are practical strengths, but separate Meta charges, the conversation-usage threshold, and the lack of a native mobile app make it a weaker fit for high-volume teams watching costs or mobile-first users.