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Shore
Shore · Munich, Germany · founded 2012
What it is
Shore is business software for service providers and retailers that combines appointment booking, customer and staff management, payments, and point-of-sale tools. Customers can book through a business website, Google, Instagram, or Facebook, while businesses get an online calendar, customer records, automatic reminders, statistics, group booking, payment collection, and booking pages. Shore POS turns an iPad into a register that can connect to a card reader and receipt printer, with inventory and customer management. Plans include Booking, Booking + Marketing, POS, POS+, and All-in-One. Booking + Marketing adds email marketing, Google reviews, employee management, birthday reminders, and PayPal integration. POS includes a DATEV interface, available only to businesses based in Germany. Shore runs on web, iOS, Android, macOS, and Windows, with browser access and mobile apps. A 14-day trial requires no payment information and ends automatically. Pricing starts at €49.90/mo (annual), with no free plan.
For and against
For
- Online booking through website, Google, Instagram, and Facebook
- Automatic appointment reminders and group booking
- iPad point-of-sale with card reader and receipt printer support
- Email marketing, reviews, and employee management options
- 14-day trial requires no payment information
Against
- No free plan
- Calendar sync is one-way
- DATEV MeinFiskal is limited to Germany-based businesses
- Annual plans list employee limits on Booking
The verdict
Shore combines scheduling, customer management, payments, marketing, and POS functions in one service. Its free trial allows evaluation, but ongoing use is paid and some integrations have regional or plan limits.
Who it suits
Shore suits service providers and retailers, including hair, beauty, health, wellness, and retail businesses. It is also suited to teams needing booking and point-of-sale tools together.
Plans and prices
POS
iPad POS software · Common payment options · DATEV interface · Inventory control
Read 20 Sep 2026 · shore.com
POS+
All POS features · Customer display app · Tips · Inventory management
Read 20 Sep 2026 · shore.com
All-in-One
All Booking + Marketing features · All POS+ features
Read 20 Sep 2026 · shore.com
Booking
Online calendar · Online booking · Customer management · iOS and Android app
Read 9 Oct 2026 · my-cockpit.shore.com
Booking + Marketing
All Booking functions · E-mail marketing · Google reviews · Employee management
Read 9 Oct 2026 · my-cockpit.shore.com
On the record
- Accounting
- Shore POS offers a DATEV interface for transferring POS data to a tax advisor.shore.com · read 9 Oct 2026
- Appointment tools
- Shore offers an online calendar, customer management, automatic appointment reminders, and business statistics.shore.com · read 9 Oct 2026
- Audience
- Shore describes its customers as service providers and retailers and highlights industries including hair, beauty, health, wellness, and retail.shore.com · read 9 Oct 2026
- Automated reminders
- Yesshore.com · read 20 Sep 2026
- Availability
- Shore says the DATEV MeinFiskal integration is available only to customers whose business is based in Germany.help.shore.com · read 9 Oct 2026
- Booking pages
- Yesshore.com · read 20 Sep 2026
- Calendar sync
- one-wayshore.com · read 20 Sep 2026
- Data hosting
- Shore says its servers and databases are ISO certified and located in Germany, with daily backups and redundant storage at different sites.my-cockpit.shore.com · read 9 Oct 2026
- Group booking
- Yesshore.com · read 20 Sep 2026
- Integrations
- The Booking package lists Google Calendar integration, and Booking + Marketing lists PayPal integration.my-cockpit.shore.com · read 9 Oct 2026
- Limits
- The pricing comparison lists up to five employees for Booking and unlimited employees for Booking + Marketing.my-cockpit.shore.com · read 9 Oct 2026
- Online booking
- Customers can book appointments through a business’s website, Google, Instagram, or Facebook.shore.com · read 9 Oct 2026
- Payment collection
- Yesshore.com · read 20 Sep 2026
- Platform access
- Shore runs in a browser on computers, including Mac and Windows, and offers iOS and Android apps.my-cockpit.shore.com · read 9 Oct 2026
- Point of sale
- The Shore POS app turns an iPad into a register that can connect to a card reader and receipt printer.shore.com · read 9 Oct 2026
- Product
- Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for businesses.shore.com · read 9 Oct 2026
- Security
- Shore says browser-to-server data transmission uses 256-bit SSL encryption.shore.com · read 9 Oct 2026
- Support
- Shore offers personal support and a hotline, and says its service team helps with registration, setup, and importing data.shore.com · read 9 Oct 2026
