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Salonized

What it is

Salonized is salon software for appointments, client administration, accounting, sales administration and marketing. Its Appointments plan includes an online calendar, online bookings, appointment reminders, client management and two-way Google sync. Basic adds a cash register, online payments, feedback, a waiting list, treatment reports, product management, financial reporting, gift cards and loyalty points. Pro adds marketing features such as a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing. Listed integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell. Monthly prices are €21 for Appointments, €39 for Basic and €59 for Pro; annual billing is available with a 10% discount. Salonized says customer data is stored on secured EU-hosted servers, with databases shielded from the public internet, using HTTPS and backed up continuously throughout the day. Support is available by telephone during office hours, chat and email. It works on internet-connected computers, tablets and smartphones with an up-to-date browser; Internet Explorer is unsupported. Mobile apps are offered for iPhone, iPad and Android.

For and against

For

  • Online bookings and appointment reminders
  • Google Calendar, Apple Calendar and payment integrations
  • Mobile apps for iPhone, iPad and Android
  • Support by telephone, chat and email

Against

  • No free plan is listed
  • Requires an internet connection and up-to-date browser
  • Internet Explorer is unsupported
  • Appointments and Basic unavailable in Switzerland from January 1, 2026

The verdict

Salonized combines appointment management with client, sales and marketing tools across three monthly plans. Compare the plan features and note the stated Switzerland availability change for Appointments and Basic.

Who it suits

It suits beauty and hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons that need appointment and business-management tools. Its plan features may help businesses looking to add payments, reporting or marketing as needed.

Plans and prices

Appointments

€21a month

Eurozone base · €5 per extra employee · €16 per extra location · online calendar

Basic

€39a month

Eurozone base · €7.50 per extra employee · €31.50 per extra location · cash register

Pro

€59a month, billed yearly

Eurozone base · €7.50 per extra employee · €51.50 per extra location · newsletter builder

Every plan, in full

On the record

Acquisition transaction
Treatwell’s 2021 annual report states that on 9 July 2021 it bought 50.1% of Salonized shares for £5.406 million in cash.uploads5.craft.co · read 15 Oct 2026
API limitation
The API documentation is for internal booking APIs, warns that third parties may need CORS whitelisting and contains no SDK documentation.github-wiki-see.page · read 15 Oct 2026
Appointments
The Appointments plan includes an online calendar, online bookings, appointment reminders, client management and Google two-way sync.help.salonized.com · read 4 Oct 2026
Calendar and clients
Users can manage calendars, appointments and client records from computers, tablets and phones.play.google.com · read 15 Oct 2026
Company identity
Crunchbase lists the legal name as Salonized B.V., headquartered in Amsterdam, with founders Danny Hiemstra, Dax Huiberts and Jorrit Boumann.crunchbase.com · read 15 Oct 2026
Company size and founding
LinkedIn lists Salonized as privately held, founded in 2014, headquartered in Amsterdam and employing 51–200 people.linkedin.com · read 15 Oct 2026
Data import limit
Customer and product data can be imported from CSV or Excel, but customer treatment history cannot be imported.help.salonized.com · read 15 Oct 2026
Data location
Salonized says customer data is stored on secured servers with hosting providers in the EU.salonized.com · read 4 Oct 2026
Data protection
Salonized says its databases are shielded from the public internet, use HTTPS, and are backed up continuously throughout the day.help.salonized.com · read 4 Oct 2026
Device requirements
Salonized works on computers, tablets and smartphones with an internet connection and an up-to-date browser; Internet Explorer is unsupported.help.salonized.com · read 4 Oct 2026
Extra charges
The maker lists SMS credits as an optional extra and prices Salonized Pay terminals and transaction fees separately.salonized.com · read 4 Oct 2026
Hosting model
Salonized is delivered as a cloud service; its public-api repository is empty and no self-hosting package or open-source licence is documented.github.com · read 15 Oct 2026
Integrations
Documented integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell.help.salonized.com · read 15 Oct 2026
Intended customers
Salonized names beauty salons, hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons as customers it serves.salonized.com · read 4 Oct 2026
Inventory and reporting
Basic adds product management, treatment reports and financial reporting.help.salonized.com · read 15 Oct 2026
Limit: interface and customization
G2 and Capterra reviewers say the interface can be difficult for new users and that customization is limited.g2.com · read 15 Oct 2026
Limit: mobile reliability
Apple reviews report freezing, very slow opening and scheduling drag-and-drop problems; the version history records fixes for crashes and stuck loading screens.apps.apple.com · read 15 Oct 2026
Limit: workflow gaps
Capterra reviews mention missing visibility into deleted bookings, unavailable social-review links, non-free text messages and gift vouchers that cannot be used as payment.capterra.com · read 15 Oct 2026

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