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SQUIRE
What it is
SQUIRE is a barbershop management and point-of-sale system for individual barbers, shop owners, and multi-location brands. Clients can book through branded apps, websites, Instagram, or Google, including multiple appointments at once. Payments support Apple Pay, Google Pay, credit cards, and Tap to Pay on iPhone or Android without extra hardware. Shop operations include scheduling, reporting, commission and payout calculations, booth rent payments, reminders, and waitlists. Retention tools include automated marketing, loyalty programs, gift cards, and no-show protection. Plans start at $30/mo, with a 14-day trial and no free plan. INDEPENDENT costs $30 per month; PRO is $50 per month; EXECUTIVE is $150 per month per shop; TITAN is $250 per month per shop. Executive lists branded landing pages at $25/mo and Operator at $99/mo. TITAN adds multi-location support, inventory tracking, loyalty, gift cards, and client chat. Android, iOS, and web access are available.
For and against
For
- Online booking across app, web, Instagram, and Google
- Apple Pay, Google Pay, and card payments
- Tap to Pay without extra hardware
- Automated marketing and loyalty tools
- Android, iOS, and web access
Against
- No free plan
- Plans start at $30/mo
- Some branded features cost extra
- 14-day trial only
The verdict
SQUIRE brings booking, payments, shop administration, and client retention into one barbershop-focused platform. Its tiered plans range from individual barber tools to multi-location operations, with add-on charges for some branding features.
Who it suits
It suits individual barbers, single-location shops, and established multi-location brands needing booking, payments, and operations tools. The plan structure maps features to those shop types.
Plans and prices
Independent
Individual barbers · online booking · no-show protection · scheduling
Read 21 Oct 2026 · getsquire.com
Pro
Single-location shops · multiple barber accounts · Google and Instagram booking · shop management and waitlist
Read 21 Oct 2026 · getsquire.com
Executive
Everything in Pro · unlimited email and SMS marketing · Google Reviews Booster · commission and rent collection
Read 21 Oct 2026 · getsquire.com
Titan
Everything in Executive · multi-location support · branded app · loyalty program
Read 21 Oct 2026 · getsquire.com
On the record
- AI product
- Operator is presented as an AI-powered SQUIRE product for business operators.getsquire.com · read 21 Oct 2026
- Analytics
- SQUIRE provides reporting and analytics intended to show business performance and trends.getsquire.com · read 21 Oct 2026
- API and SDKs
- API Tracker reports that SQUIRE's API integration details, documentation and SDK information are not yet established publicly.apitracker.io · read 21 Oct 2026
- Booking
- Clients can book through a shop’s branded app, website, Instagram, and Google, and can book multiple appointments at once.getsquire.com · read 7 Oct 2026
- Branded app
- Flex provides a shop-specific mobile app that can use the barber's branding and hides competing barbershops from clients.getsquire.com · read 21 Oct 2026
- Branding
- SQUIRE offers branded apps and booking experiences, and says its team can create a website for Executive and Titan packages.getsquire.com · read 7 Oct 2026
- Client retention
- SQUIRE lists automated marketing, loyalty programs, gift cards, and no-show protection among its client retention features.getsquire.com · read 7 Oct 2026
- Commander dashboard
- Commander combines schedules, clients, staff, payments and shop activity with real-time visibility and iOS and Android access.getsquire.com · read 21 Oct 2026
- Company profile
- LinkedIn lists SQUIRE as privately held, founded in 2015, headquartered in New York and employing 201–500 people.linkedin.com · read 21 Oct 2026
- Company scale
- SQUIRE says it launched in 2015 and serves 3,000 shops while processing over $1B in payments.getsquire.com · read 7 Oct 2026
- Funding
- A July 28, 2021 company release said SQUIRE raised a $60 million Series D, bringing total funding to about $165 million and valuation to $750 million.prnewswire.com · read 21 Oct 2026
- Integrations
- SQUIRE’s booking pages name Google and Instagram as places where clients can find and book shops.getsquire.com · read 7 Oct 2026
- Intended users
- SQUIRE says it serves individual barbers, barbershop owners, and multi-location brands.getsquire.com · read 7 Oct 2026
- Inventory
- SQUIRE offers inventory management for tracking shop products and purchase activity.getsquire.com · read 21 Oct 2026
- Limit: functionality
- A Capterra reviewer says the product is still adding features and has limited functionality in some areas.capterra.com · read 21 Oct 2026
- Limit: pricing complaints
- GetApp reviews include complaints about extra charges and perceived nickel-and-diming.getapp.com · read 21 Oct 2026
- Limit: support and scheduling
- An App Store reviewer reports slow, fragmented customer support and booking or scheduling limitations for a busy shop.apps.apple.com · read 21 Oct 2026
- Limit: upfront payment
- App Store reviewers complain that some bookings now charge the full amount in advance rather than on the service date.apps.apple.com · read 21 Oct 2026
