Setmore
Setmore · Portland, Oregon, United States · founded 2011
What it is
Setmore is appointment scheduling software that lets businesses display services, availability, and prices on a Booking Page for client self-scheduling and payments. It supports one-on-one appointments and group classes, alongside group booking, two-way calendar sync, and automated reminders. Teams can use profiles, permission levels, individual logins, calendar views, and messaging. Payments are supported online and in person through Stripe, Square, PayPal, and LawPay. Setmore offers Android and iOS mobile apps and Windows and macOS desktop apps, with integrations including Google Analytics, Mailchimp, Zapier, website widgets, and calendar tools. The Free plan supports up to four users and includes one reminder. Pro supports unlimited users and provides 500 SMS credits monthly per team member, with more available in-app. The advertised Pro price is $5/user/mo (annual); subscriptions renew automatically according to the selected monthly or annual billing period. Pro can be tried risk-free for 30 days, with a refund available if unsatisfied. A separate Live Receptionist plan is $99 a month and is available in the US only. Setmore says all customers receive support by phone, chat, or email.
For and against
For
- Booking Page supports self-scheduling and payments
- Supports one-on-one services and group classes
- Two-way calendar sync and automated reminders
- All customers receive phone, chat, or email support
Against
- Free plan is limited to four users
- Free plan includes only one reminder
- Pro subscriptions automatically renew
- Live Receptionist is available in the US only
The verdict
Setmore combines client booking, payment collection, reminders, and team scheduling. Check the Free user limit and Pro renewal terms when deciding which plan fits.
Who it suits
Setmore suits businesses that want clients to schedule appointments or group classes and pay online or in person. Its team tools and multi-platform apps may be useful for businesses with multiple staff members.
Plans and prices
Free
4 users
Read 28 Sep 2026 · setmore.com
Pro
Unlimited users
Read 28 Sep 2026 · setmore.com
Live Receptionist
Read 28 Sep 2026 · setmore.com
Enterprise
Read 28 Sep 2026 · setmore.com
On the record
- Annual pricing
- The advertised Pro price is based on annual pricing.setmore.com · read 28 Sep 2026
- Automated reminders
- Yessetmore.com · read 20 Sep 2026
- Available platforms
- Setmore offers Android and iOS mobile apps plus Windows and macOS desktop apps.setmore.com · read 28 Sep 2026
- Booking Page
- A Booking Page shows services, availability, and prices and supports self-scheduling and payments.setmore.com · read 28 Sep 2026
- Booking pages
- Yessetmore.com · read 20 Sep 2026
- Calendar sync
- Setmore supports both one-way and two-way calendar synchronization.setmore.com · read 28 Sep 2026
- Company mission
- Setmore says its mission is helping businesses connect with their customers.setmore.com · read 28 Sep 2026
- Free plan limit
- The Free plan supports up to 4 users.setmore.com · read 28 Sep 2026
- Free reminders
- The Free plan includes one reminder.setmore.com · read 28 Sep 2026
- Group booking
- Yessetmore.com · read 20 Sep 2026
- HIPAA support
- Setmore Health provides HIPAA compliance, enhanced privacy, and healthcare-regulation support.setmore.com · read 28 Sep 2026
- App integrations
- Integrations include Google Analytics, Mailchimp, website widgets, Zapier, and calendar tools.setmore.com · read 28 Sep 2026
- Booking payments
- Yessetmore.com · read 20 Sep 2026
- Payment methods
- Online and in-person payments are supported through Stripe, Square, PayPal, and LawPay.setmore.com · read 28 Sep 2026
- Pro SMS credits
- Pro team members receive 500 SMS credits monthly, with more available in-app.setmore.com · read 28 Sep 2026
- Pro trial refund
- Pro can be tried risk-free for 30 days with a refund available if unsatisfied.setmore.com · read 28 Sep 2026
- Pro user limit
- The Pro plan supports unlimited users.setmore.com · read 28 Sep 2026
- Payment security
- The page describes online payment acceptance as easy and secure.setmore.com · read 28 Sep 2026
The review
Overview
Setmore is appointment-booking software for service businesses that want customers to schedule and pay without coordinating each visit manually. It suits small teams especially well: clients can book services or group classes themselves, while the free plan supports up to four users. For larger teams, Pro removes that user ceiling, though its advertised price depends on annual billing.
Key features
The Booking Page shows services, prices, and availability, and lets clients book 1-on-1 appointments or group classes. That self-service setup can make scheduling more convenient for customers and reduce the need to handle every booking directly. Setmore also supports online and in-person payments through Stripe, Square, PayPal, and LawPay.
Two-way calendar sync helps keep schedules aligned across connected calendars. Automated reminders are included, but the allowance differs by plan: Free includes one reminder, while Pro team members receive 500 SMS credits per month, with more available in-app. That distinction matters for businesses relying on frequent text reminders.
For teams, profiles, individual logins, permission levels, calendar views, and messaging offer ways to divide access and coordinate schedules. Integrations include Google Analytics, Mailchimp, website widgets, Zapier, and calendar tools. All customers receive 24/7 support by phone, chat, or email. Setmore also provides Android and iOS apps and Windows and macOS desktop apps. Healthcare businesses can use Setmore Health for HIPAA compliance, enhanced privacy, and support for healthcare regulations.
Pricing
- Free — free: Supports up to 4 users and includes one reminder. It is the sensible starting point for small teams, but the user cap and reminder allowance may be restrictive as booking volume or staffing grows.
- Pro — $5 a month: The advertised price is based on annual billing. Pro supports unlimited users and provides 500 monthly SMS credits per team member, with more available in-app. It can suit growing teams that need more staff and reminder capacity. Pro can be tried risk-free for 30 days, with a refund available if unsatisfied. Subscriptions automatically renew on the selected monthly or annual billing period, so check the renewal terms before subscribing.
- Live Receptionist — $99 a month: This is a separate plan and is available in the US only. It may suit businesses seeking that option, but it is not a substitute for comparing Free and Pro on team size and reminders.
- Enterprise — custom pricing: A plan for larger organisations; it is the relevant route for businesses beyond the standard team plans.
Platforms
Setmore has Android and iOS mobile apps plus Windows and macOS desktop apps, giving customers and teams options across mobile and desktop devices.
Who it's for
Setmore is a good fit for service businesses that want a customer-facing booking page, payment collection, calendar syncing, and team scheduling in one product. Small teams can start without paying, while businesses that need unlimited users can consider Pro. It is less compelling for a business whose needs exceed the free plan but whose budget or preferred billing terms do not fit Pro.
Pros and cons
- Pros: Self-service booking covers both individual services and group classes, and the booking page supports payment collection.
- Pros: The free plan accommodates up to four users, and Pro has unlimited users, making the team-size step between plans clear.
- Pros: Two-way calendar sync, team permissions, and multiple support channels address scheduling and coordination needs.
- Cons: Free includes only one reminder, which may be limiting for businesses that depend on frequent reminders.
- Cons: The $5 a month Pro price is based on annual billing, and subscriptions renew automatically according to the chosen term.
Alternatives
SimplyBook.me is worth considering if a 50-booking monthly cap, one provider, and one custom feature on its free plan match a smaller operation’s needs. Zoho Bookings may suit a solo user looking for a free plan for one user and one event type; it also offers a 15-day premium trial without requiring card details. Plandok is a candidate for businesses prioritizing a free plan with up to five employees, unlimited appointments and clients, and 100 email notifications per month.
Salonist offers a free marketplace-listing plan with 50 appointments per month, online booking, and calendar scheduling, which may work for businesses comfortable with those limits. Acuity Scheduling is a paid alternative with a Starter plan at $20 a month and one calendar. Boulevard is another paid option. Fresha offers plans for an independent team member or an unlimited team, with prices not listed. GlossGenius is a paid alternative with a Standard plan at $28 a month.
For category-wide comparisons, see Salon and Spa Scheduling Software and Appointment Scheduling Software.
Verdict
Choose Setmore if your service business wants self-service bookings with payment collection and team scheduling, and the Free four-user plan or Pro’s unlimited-user structure fits your operation. Its strongest case is the combination of customer booking, payments, and team tools; look elsewhere if the Free reminder allowance is too small or Pro’s annual-price basis and automatic renewal do not suit you.