Boulevard

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including medspas, salons, spas, barbers, massage businesses, and nail salons. Clients can book through a business website or social media, while Precision Scheduling helps businesses manage calendars and reduce appointment gaps. Beau, the platform’s AI receptionist, answers calls, helps clients book, and captures leads 24/7. Marketing tools include email campaigns, text marketing, two-way texting, and SMS appointment notifications. Boulevard also supports appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payment collection, staff availability, and multiple locations. Listed integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta, Zapier, and booking links for Facebook, Instagram, and Google. It runs on Android, iOS, and the web. Pricing starts at $143/mo, and there is no free plan. Processing payments requires a modern computer or laptop, an iPad, broadband internet, and Boulevard Duo. Public APIs and custom apps are limited to Enterprise customers.

Boulevard combines appointment management, client communications, and business tools for self-care services. Consider its starting price, payment equipment requirements, and Enterprise-only API access when evaluating fit.

Boulevard suits appointment-based self-care businesses that need booking, scheduling, marketing, and business management tools. It may fit teams that want clients to book online and need support for multiple locations.

Boulevard is an appointment and business-management platform built for self-care operators, from independent salons to multi-location medspas. It is best suited to teams that want booking, scheduling, communications, payments, and operational controls in one system. The broad feature set is attractive, but the required Boulevard Duo payment setup and higher-tier pricing make careful plan selection essential.

Overview

Boulevard brings online booking, calendar management, payment collection, inventory tracking, staff availability, resource booking, waitlists, digital intake forms, reminders, and multi-location support into one platform. Clients can book through a business website and social-media links, while two-way calendar sync helps prevent conflicting schedules. Its Precision Scheduling is aimed at reducing gaps between appointments, which matters to businesses where unused time directly cuts revenue.

The Beau AI receptionist answers calls, helps clients schedule, and captures leads 24/7. Marketing includes email campaigns, text marketing, two-way texting, and SMS appointment notifications, so Boulevard can cover both acquisition and routine client communication rather than only calendar administration.

Key features

Booking and operations

Website, Facebook, Instagram, and Google booking links make self-service reservations practical for businesses already promoting services across those channels. Waitlists, resource booking, intake forms, automated reminders, and staff-availability controls address the work surrounding an appointment, not just the appointment itself. Inventory tracking and payment collection extend the system into day-to-day retail and checkout operations.

Integrations, security, and support

Connections include Google Calendar, Apple Calendar, Shopify, QuickBooks Online, Okta, and Zapier. Public APIs and custom apps are restricted to Enterprise, so organizations needing bespoke workflows must budget for that tier. Boulevard states that it undergoes an annual independent SOC 2 audit, offers its SOC 2 Type 2 report to current and prospective customers under NDA, and is HIPAA compliant and Level 1 PCI compliant. Role-based permissions, IP restrictions, and audit logs provide meaningful controls for staff access and activity.

An onboarding specialist helps configure locations, services, and staff accounts after signup, and Boulevard Academy provides on-demand training. That assistance should help larger teams standardize setup, although businesses must use a modern computer or laptop, an iPad, broadband internet, and Boulevard Duo hardware to process payments.

Pricing

Boulevard is paid software with pricing from $143/mo and no free plan. Essentials costs $140,176 a month for up to five professionals, 100 free texts, 500 free email blasts, and 25 GB of storage. It is the logical fit for a small team, but the professional cap and smaller communication allowances constrain growth.

Premier costs $234,293 a month and removes the professional limit, while increasing allowances to 250 free texts, 1,000 free email blasts, and 50 GB of storage. It suits a larger salon, spa, or medspa that needs unlimited professionals without moving to bespoke deployment.

Prestige costs $328,410 a month and adds the Forms add-on, 2,500 free texts, 10,000 free email blasts, and 100 GB of storage. Its expanded messaging quotas favor businesses running substantial campaigns across a sizable client base. Enterprise has custom pricing and includes a bespoke plan, enterprise-grade integrations, and powerful APIs; it is the necessary route for custom applications and advanced integration work.

Platforms

Boulevard runs on Android, iOS, and the web. Payment processing additionally requires the specified computer or laptop, iPad, broadband connection, and Boulevard Duo point-of-sale system.

Who it's for

Boulevard is a strong match for salons, spas, medspas, barbers, massage businesses, and nail salons that need booking, staff and resource scheduling, client messaging, payments, and multi-location administration together. It is less compelling for a solo operator seeking the lowest-cost entry point, or for a business unwilling to adopt Boulevard’s payment equipment. Organizations that require public APIs should also plan on Enterprise rather than a lower tier.

Pros and cons

• Pros: Broad coverage from booking and waitlists through inventory, payments, forms, and marketing.
• Pros: Beau provides 24/7 call handling, booking assistance, and lead capture.
• Pros: Role controls, IP restrictions, audit logs, stated HIPAA and PCI compliance, and SOC 2 reporting support more demanding operations.
• Cons: Payment processing requires Boulevard Duo equipment alongside specified devices and connectivity.
• Cons: API access and custom apps are Enterprise-only, limiting lower-tier customization.
• Cons: Essentials is capped at five professionals and has the smallest text, email, and storage quotas.

Alternatives

Choose Salonist instead if a freemium option and a free plan matter; its free Marketplace Listing plan allows 50 appointments per month, online booking, and calendar and scheduling. ReSpark is the alternative when pricing must be tailored to business size, outlets, and required features.

salonMonster is worth considering for a lower-cost, free-plan entry, with a $30 a month subscription and additional-staff charges. DaySmart Salon suits buyers seeking a $29 a month Basic plan with one user, online booking, confirmations, social booking, and payments.

GlossGenius is a simpler paid alternative with a $28 a month Standard plan and a custom booking website. Insight Salon Software offers cloud plans starting at $25 a month for one employee. Kitomba is an option for online booking, stock management, integrated EFTPOS, and marketing tools. Meevo is another salon-and-spa platform with plans that include user, email-contact, and SMS-marketing allowances.

For category-specific comparisons, see Salon Software, Med Spa Software, Salon and Spa Scheduling Software, Salon Staff Scheduling Software, Salon POS Software, and Esthetician Software.

Verdict

Boulevard is a capable choice for established self-care businesses that want one system for appointments, communications, payments, staffing, and multi-location operations. Choose it for the integrated workflow, AI receptionist, and operational controls; look elsewhere if you need a low-cost or free plan, cannot use Boulevard Duo, or require API access without Enterprise pricing.