PlayMaker
New York, NY, United States
What it is
PlayMaker is a web-based platform for managing sports sponsorships and activations for rights holders, brands, and agencies. It follows work across the sponsorship lifecycle, including assets, inventory, deal pipelines, activations, deliverables, and performance metrics. AI Contract Upload extracts assets and obligations from sponsorship agreements, while live inventory updates support proposal building. Ask PlayMaker lets users query partnership data in natural language. Rights holders have Accounts/CRM, Sales Portal, and Activation Hub modules. Brand users can upload finalized contracts, create campaigns from available assets, and manage creative approvals. Listed integrations include Salesforce, QuickBooks, Asana, Wrike, and Digideck. PlayMaker says customer data is encrypted and backed up, and that it follows GDPR, CCPA, and other data-protection standards without selling user data. Customers retain ownership of uploaded data. Onboarding is handled by PlayMaker, takes one week, and requires no manual data entry. All plans include live support, ongoing training, and access to the customer-success team. Pricing is on request, tailored to organization size and needs.
For and against
For
- Tracks assets, deals, activations, and performance metrics
- Extracts assets and obligations from uploaded contracts
- Includes live support and ongoing training on all plans
- Customers retain ownership of uploaded data
Against
- Pricing is available on request
- Onboarding is handled by PlayMaker and takes one week
The verdict
PlayMaker covers sponsorship workflows from agreement details through activation and performance tracking. Organizations considering it will need to request pricing tailored to their size and needs.
Who it suits
PlayMaker is aimed at rights holders, brands, and agencies managing sponsorship agreements and activations. Its distinct modules and brand workflow support different roles in sponsorship work.
Plans and prices
Custom
pricing tailored to organization size and needs
Read 1 Oct 2026 · playmaker-software.com
On the record
- Ask PlayMaker
- Ask PlayMaker is a conversational AI engine that provides access to partnership data through natural-language questions.playmaker-software.com · read 1 Oct 2026
- Brand workflow
- Brand users can upload finalized contracts, generate campaigns from available assets, and manage creative approvals.playmaker-software.com · read 1 Oct 2026
- Contract extraction
- AI Contract Upload extracts assets and obligations from sponsorship agreements automatically.playmaker-software.com · read 1 Oct 2026
- Data ownership
- Customers retain ownership of the data they upload to PlayMaker.playmaker-software.com · read 1 Oct 2026
- Hosting
- PlayMaker is cloud-based with secure hosting infrastructure, backups, and global access.playmaker-software.com · read 1 Oct 2026
- Integrations
- The current integrations listed are Salesforce, QuickBooks, Asana, Wrike, and Digideck.playmaker-software.com · read 1 Oct 2026
- Lifecycle management
- The platform tracks assets, inventory, deal pipelines, activations, deliverables, and performance metrics across the sponsorship lifecycle.playmaker-software.com · read 1 Oct 2026
- Modules
- Rights holders get Accounts/CRM, Sales Portal, and Activation Hub modules.playmaker-software.com · read 1 Oct 2026
- Onboarding
- Customer onboarding is handled by PlayMaker and is stated to take one week with no manual data entry required.playmaker-software.com · read 1 Oct 2026
- Privacy compliance
- PlayMaker states that it adheres to GDPR, CCPA, and other leading data-privacy standards and does not sell user data.playmaker-software.com · read 1 Oct 2026
- Product
- PlayMaker is an AI-powered sports sponsorship and activation platform for rights holders, brands, and agencies.playmaker-software.com · read 1 Oct 2026
- Sales proposals
- PlayMaker provides live inventory updates for building deal proposals.playmaker-software.com · read 1 Oct 2026
- Security
- The FAQ states that all data is encrypted and backed up, with GDPR and other major data-protection compliance.playmaker-software.com · read 1 Oct 2026
- Support
- All plans include live support, ongoing training, and access to the customer-success team.playmaker-software.com · read 1 Oct 2026
