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Mywellness CRM

Cesena, Italy

What it is

Mywellness CRM brings together software, apps, connected equipment, and wearables for fitness and wellness businesses. Staff can assign client programs, monitor progress, coach in person or remotely, and manage class schedules, appointments, and shifts. Facilities can tailor a member app with their own branding and content, then offer it through the Apple App Store and Google Play. Members can use it for check-ins, workout tracking, bookings, trainer messages, on-demand workouts, and challenges. Health-history tools gather questionnaires and functional test results, with cardiovascular, sleep, recovery, and activity information available from connected devices. Integrations cover check-ins, payments, health tracking, marketing, and business intelligence, while analytics show real-time data and business trends. The product is intended for gyms, studios, corporate wellness programs, medical and health centres, hotels, and spas. It runs on Android, iOS, and the web. A free trial is available on request; pricing is also available by request, with no plan prices shown.

For and against

For

  • Branded member app is available through Apple and Google stores.
  • Members can book classes and message trainers.
  • Scheduling covers classes, appointments, and staff shifts.
  • Health history can include connected-device data.
  • Available on Android, iOS, and web.

Against

  • Plan prices are not shown.
  • Pricing and trial require contacting the company.

The verdict

Mywellness CRM combines operational scheduling with coaching, member-app, and health-history tools. Businesses should request pricing and a trial to assess its plans.

Who it suits

It suits fitness and wellness businesses that need to coordinate staff, schedules, equipment, and member services. The listed audiences include gyms and studios, corporate wellness, health centres, hotels, and spas.

Plans and prices

Boost

Priced on request

Program features · Omnichannel campaigns · Advanced analytics · Challenges

Go Hybrid

Priced on request

Boost features · Custom on-demand content · Trainer chat · Unsupervised training with Mywellness Kiosk

Program

Priced on request

Starter features · Custom programs · Questionnaires and functional tests

Starter

Priced on request

Member App and Staff App · Class and Staff scheduling · Programs library · Shop

Every plan, in full

On the record

2025 company news
Technogym reported 2025 consolidated revenue of €1.019 billion, up 13% year over year.corporate.technogym.com · read 15 Oct 2026
AI programs
The coaching page says AI can create plans from client data and previous workouts, with adaptive programs that change as clients progress.mywellness.com · read 15 Oct 2026
Analytics
Analytics offers more than 20 real-time dashboards covering clients, classes, journeys, equipment and connected devices.mywellness.com · read 15 Oct 2026
API access model
API partners receive a test facility, facility URL and API key from the Mywellness integration team before production access.apidocs.mywellness.com · read 15 Oct 2026
API data layers
The cloud API documentation organizes capabilities into CORE, BIOMETRICS, CLASSES, ASPIRATIONS, RESULTS and TRAINING PROGRAM layers.apidocs.mywellness.com · read 15 Oct 2026
App features
Members can use the app to check in, track workouts, book classes and appointments, message trainers, and access on-demand workouts and challenges.mywellness.com · read 9 Oct 2026
Branded app
Facilities can publish a white-label member app with their colors, logo, content, messaging, bookings, workout tracking and challenges without coding.mywellness.com · read 15 Oct 2026
Campaign analytics
Campaign reporting includes journey completion, funnel performance, staff efficiency, additional revenue and communication effectiveness.mywellness.com · read 15 Oct 2026
Coaching
Trainers can create custom programs, use an exercise library, track workouts and provide remote support through chat.mywellness.com · read 15 Oct 2026
Company headquarters
Technogym lists Via Calcinaro 2861, 47521 Cesena, Italy as its headquarters.mywellness.com · read 15 Oct 2026
Company legal name
The privacy policy names Technogym S.p.A. as the controller of the digital platforms.mywellness.com · read 15 Oct 2026
Company size
LinkedIn lists Technogym in the 1,001–5,000 employee range and says it has more than 2,500 employees.linkedin.com · read 15 Oct 2026
Data export
The analytics module can schedule reports, send data through webhooks to business-intelligence dashboards and export Excel or CSV files.mywellness.com · read 15 Oct 2026
Enterprise SDK
Technogym Enterprise API documentation describes SDK and server-side integration options for users, equipment login, prescriptions, biometrics and training results.openplatformdocs.mywellness.com · read 15 Oct 2026
Equipment and wearables
Clients can connect equipment that supports the Fitness Machine Service Bluetooth protocol, fitness and wellness apps, and wearables such as smartwatches, heart-rate monitors, and sleep trackers.mywellness.com · read 9 Oct 2026
Equipment compatibility
Connected equipment supporting the Fitness Machine Service Bluetooth protocol can send performance data to the platform.mywellness.com · read 15 Oct 2026
Health history
Health-history tools collect questionnaires, functional tests, cardiovascular measures, body composition, sleep, stress and activity data.mywellness.com · read 15 Oct 2026
Integrations
The integrations page lists fitness and health-management systems for check-ins, payments, health tracking, marketing and business intelligence.mywellness.com · read 15 Oct 2026

The review

Overview

Mywellness CRM is a management and coaching platform for fitness and wellness businesses, bringing scheduling, member engagement, health history, and connected equipment into one system. It is best suited to facilities that want to pair day-to-day operations with a branded member app and ongoing coaching. Its breadth is compelling, but custom pricing makes a trial important before committing.

Key features

Scheduling covers class calendars, appointments, and staff shifts, while coaching tools let staff assign programs, follow client progress, and support training both at the facility and remotely. That combination can help businesses coordinate service and follow-through; facilities seeking only a booking calendar may find the broader platform unnecessary.

Facilities can tailor the member app with their own colors, logo, and content, then update it through Mywellness CRM. Members can use it for check-ins, workout tracking, bookings, trainer messages, on-demand workouts, and challenges; it can be published in Apple App Store and Google Play. This gives a facility a direct channel for member activity, though its usefulness depends on whether the business will maintain and use the content and communications.

Health-history tools collect questionnaires and functional tests, with the option to include cardiovascular, sleep, recovery, and activity data from connected devices and wearables. The platform supports equipment using the Fitness Machine Service Bluetooth protocol, fitness and wellness apps, and devices such as smartwatches, heart-rate monitors, and sleep trackers. Integrations also cover check-ins, payments, health tracking, marketing, and business intelligence. Real-time data and business trends support targeted decisions, while automated nurture, fitness platform links, and funnel acquisition reporting extend its operational and marketing scope.

Pricing

Mywellness CRM is paid software with custom pricing. Businesses are invited to contact the company to learn more and request a trial; no trial length or renewal terms are given. The four plans have no published prices, so buyers should confirm fees and included services directly.

  • STARTER: Member App and Staff App, class and staff scheduling, a programs library, shop, and journey automations. It is the entry point for facilities prioritizing member access and core operations.
  • PROGRAM: Starter features plus custom programs, questionnaires, and functional tests. It suits facilities that want structured coaching and health-history collection.
  • BOOST: Program features plus omnichannel campaigns, advanced analytics, and challenges. This is the step up for businesses focused on member engagement and measurement.
  • GO HYBRID: Boost features plus custom on-demand content, trainer chat, and unsupervised training with Mywellness Kiosk. It is aimed at operators extending coaching beyond supervised sessions.

The plan names imply a progression, but buyers should verify which features and services are included in their custom quote, and whether a trial covers the plan they are considering.

Platforms

Mywellness CRM supports Android, iOS, and web. Its branded member app can be distributed through the Apple App Store and Google Play Store.

Who it's for

The product is intended for fitness studios, gyms, yoga and pilates studios, indoor cycling studios, corporate wellness programs, health and medical centres, and hotels and spas. It makes most sense for operators that will use several connected capabilities—such as scheduling, coaching, member engagement, and health tracking—rather than buying a standalone tool for one task.

Technogym identifies itself as the data controller for the digital platforms covered by its privacy policy and provides [email protected] as a contact address. Businesses handling client health history should assess their own privacy obligations and confirm how the platform fits their policies.

Pros and cons

  • Pros: Scheduling and coaching sit alongside member-app tools, making it possible to connect bookings with training support and member engagement.
  • Pros: Questionnaire, functional-test, and connected-device data give facilities multiple ways to build a client health history.
  • Pros: The plan ladder reaches from core app and scheduling tools to campaigns, analytics, and hybrid training support.
  • Cons: Custom pricing across all four plans makes direct quote comparisons difficult until a facility confirms the exact package and cost.
  • Cons: The platform's broad scope may be excessive for a business that only needs scheduling or a basic member-management tool.

Alternatives

For buyers comparing options, see Fitness CRM Software and Gym Marketing Software.

BuddyPT Fitness CRM is worth considering when transparent, lower-commitment pricing matters: it has a free plan for up to 10 clients, with paid tiers at $35 a month for 25 clients and $60 a month.

GymSales may suit a business that prefers fees and included services defined through a subscription agreement; optional SMS is charged per SMS credit sent.

Cratio CRM is an alternative with a published Pro plan at ₹799 a year, a five-user minimum, and 18% GST extra; its Enterprise plan has custom pricing.

GymShakti may be a fit for a growing gym seeking per-member pricing: its listed Pay-as-you-Go plan costs ₹6/member/month for 26–50 members, with Starter-tier features.

WinChilla is another paid option to compare.

Accolade Pro is worth considering if monthly or annual billing is preferred, though its subscription fee is by contact and a separate setup fee applies.

ClubOS is another paid CRM option to compare.

GymCRM may suit a price-conscious gym: its Launch offer is ₹299/month for unlimited members, while Standard is ₹499/month for up to 500 members.

Verdict

Mywellness CRM is a strong candidate for gyms, studios, and wellness facilities that want scheduling and staff coordination tied to coaching, member-app engagement, and health-history tools. Its main reason to choose is that connected scope; its main reason to look elsewhere is custom pricing, especially if the business needs only a narrower function or wants costs clear upfront. Request a trial and a plan-specific quote before deciding.

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