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Mouseflow
Mouseflow · Copenhagen, Denmark · founded 2009
What it is
Mouseflow records website sessions and tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse. Its platform brings together session replay, heatmaps, friction detection, conversion funnels, journey and form analytics, and feedback surveys. Mouseflow says it records every session without sampling; mobile capture and rage-click detection are also included. Ask Mina lets users query behavioral data, while Mina Insights surfaces patterns and friction. The Free plan costs nothing and includes 500 sessions per month, one website project, one funnel, and one month of data retention. Essential costs $25 a month billed annually, with 5,000 monthly sessions, one project, one funnel, and three months of retention. Advanced costs $109 a month billed annually and includes 25,000 sessions, two projects, five funnels, and six months of retention. Premium costs $319 a month billed annually and includes 100,000 sessions, five projects, ten funnels, and 12 months of retention. Enterprise has custom limits and no listed price. When a plan's monthly session allowance runs out, tracking stops until refill unless the customer requests one or upgrades.
For and against
For
- Session replay, heatmaps, and funnel analytics
- Records sessions without sampling, according to Mouseflow
- Includes mobile capture and rage-click detection
- Free plan includes 500 sessions per month
- Lists integrations including Google Analytics and Shopify
Against
- Free plan limits monthly sessions to 500
- Tracking stops when the monthly session allowance runs out
- Paid plan prices are billed annually
The verdict
Mouseflow combines session capture with analytics and feedback tools, with plans distinguished by session volume, projects, funnels, and retention. Estimate monthly sessions carefully because tracking stops when an allowance is exhausted.
Who it suits
Mouseflow may suit marketing, conversion-rate optimization, ecommerce, UX and design, or analytics teams seeking to understand website visitor behavior. Its plan limits are relevant for teams estimating monthly session needs.
Plans and prices
Free
500 sessions/month · 1 website project · 1 funnel · 1 month data retention
Read 15 Oct 2026 · mouseflow.com
Essential
5,000 sessions/month · 1 website project · 1 funnel · 3 months data retention
Read 15 Oct 2026 · mouseflow.com
Advanced
25,000 sessions/month · 2 website projects · 5 funnels · 6 months data retention
Read 15 Oct 2026 · mouseflow.com
Premium
100,000 sessions/month · 5 website projects · 10 funnels · 12 months data retention
Read 15 Oct 2026 · mouseflow.com
Enterprise
Custom sessions, projects, funnels and retention · enterprise controls and support
Read 15 Oct 2026 · mouseflow.com
On the record
- AI
- Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction.mouseflow.com · read 7 Oct 2026
- API extensibility
- The JavaScript API supports custom friction scores, 404 and dead-click events, cross-domain recording, revenue events and session or pageview identifiers.js-api-docs.mouseflow.com · read 15 Oct 2026
- Company founded
- LinkedIn lists Mouseflow as founded in 2010.linkedin.com · read 15 Oct 2026
- Company headquarters
- LinkedIn lists Copenhagen, Denmark as Mouseflow headquarters and also shows an Austin, Texas location.linkedin.com · read 15 Oct 2026
- Company history
- Mouseflow says it started in 2009 and has helped over 210,000 teams.mouseflow.com · read 7 Oct 2026
- Company size
- LinkedIn lists Mouseflow as a privately held software-development company with 51–200 employees.linkedin.com · read 15 Oct 2026
- Compliance
- Mouseflow lists GDPR, EU-U.S. Data Privacy Framework, CCPA/CPRA, HIPAA for the US region, PCI DSS payment vendors and ISO 27001 infrastructure among its compliance frameworks.mouseflow.com · read 15 Oct 2026
- Conversion funnels
- Funnel reports show converted and dropped users, revenue measures and friction measures, with downloadable funnel data.mouseflow.com · read 15 Oct 2026
- Data residency
- The company states that EU account data is stored in EU infrastructure and US account data in US infrastructure.mouseflow.com · read 15 Oct 2026
- Documentation
- Public API documentation includes endpoint examples, curl requests, response schemas, authentication guidance and filtering parameters.api-docs.mouseflow.com · read 15 Oct 2026
- Features
- Its platform includes session replay, website heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys.mouseflow.com · read 7 Oct 2026
- Feedback surveys
- Feedback campaigns support NPS, six question types, branching logic, branding controls and session-replay linkage.mouseflow.com · read 15 Oct 2026
- Form analytics
- Form analytics reports field interaction, submit failures and converted or abandoned users.mouseflow.com · read 15 Oct 2026
- Friction detection
- Automatic friction and error detection identifies events such as dead clicks, JavaScript errors and other problematic interactions.mouseflow.com · read 15 Oct 2026
- Heatmaps
- Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps.mouseflow.com · read 15 Oct 2026
- Installation
- Installation normally consists of adding a JavaScript snippet before the closing body tag; plugins and integrations are also available.mouseflow.com · read 15 Oct 2026
- Integrations
- The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams.mouseflow.com · read 15 Oct 2026
- Intended users
- Mouseflow describes use cases for marketing, CRO, ecommerce, UX and design, and analytics teams seeking to understand visitor behavior and improve conversions.mouseflow.com · read 7 Oct 2026
