hoito
Exeter, England, UK
What it is
hoito is a web-based practice management platform for UK private-practice therapists, therapy students, trainee counsellors, and therapy room operators. It brings together client records, session notes, intake forms, scheduling, payments, video sessions, and directory listings. Therapists can offer online or in-person appointment types, create recurring sessions, set cancellation windows, and reschedule by dragging appointments. Records support SOAP or summary-note workflows, with a mobile-friendly therapist experience. The client portal shows upcoming sessions and details, sends automated email reminders, and follows configured cancellation and rescheduling policies. Therapists connect their own Stripe account for direct payouts; hoito says it takes no commission on clinical revenue. Paid therapist plans include unlimited 1:1 video sessions without app downloads. Google and Outlook calendar sync are supported. A clinical will feature handles executor nomination, notifications, records, and downloadable summaries. The service says data is encrypted, UK-hosted, and designed for GDPR and Article 9 clinical data requirements. Pricing includes free listings and trainee access, while Therapist and Room Owner plans cost £18 a month.
For and against
For
- Free therapist and room directory listings
- Online and in-person scheduling options
- Direct Stripe payouts with no clinical commission
- Unlimited 1:1 video on paid therapist plans
- Google and Outlook calendar sync
Against
- Therapist plan costs £18 a month
- Trainee access requires enrollment proof
- Web platform only
- Data is deleted after 30 days post-cancellation
The verdict
hoito combines core practice administration with portals, payments, video, and directory tools in one web service. Its free listings and trainee account broaden access, while full therapist and room features require paid plans.
Who it suits
It suits UK therapists and trainees managing appointments, records, payments, and client communication. Room operators can use room listings or room-management tools.
Plans and prices
Room Owner Directory Listing
Public room listing · Photos and descriptions · Enquiry form · Listing URL
Read 15 Oct 2026 · hoito.health
Therapist Directory Listing
Public therapist directory listing · SEO profile · Basic profile management · Contact form
Read 15 Oct 2026 · hoito.health
Trainee Therapist Account
Client records · Session notes · Scheduling · Intake forms
Read 15 Oct 2026 · hoito.health
Room Owner
Unlimited rooms and sites · Visual booking board · Automatic invoicing · Utilisation analytics
Read 15 Oct 2026 · hoito.health
Therapist
Client records and notes · Scheduling · Stripe payments · Intake forms
Read 15 Oct 2026 · hoito.health
On the record
- AI notes
- The privacy notice says optional AI note generation uses Anthropic and processes data only with the therapist’s consent for each note; AI features can be disabled in account settings.hoito.health · read 4 Oct 2026
- API and SDKs
- The public site exposes no API, SDK or developer documentation pages in its product navigation.hoito.health · read 15 Oct 2026
- Availability limit
- The terms target 99.9% uptime but expressly say uninterrupted access is not guaranteed.hoito.health · read 15 Oct 2026
- Billing
- Bookings can trigger automated invoices and receipts, with payment status tracking and invoice-ready records.hoito.health · read 15 Oct 2026
- Calendar integration
- The service synchronises calendars with Google and Microsoft Outlook.hoito.health · read 15 Oct 2026
- Client portal
- Clients can view upcoming sessions, confirmations and details through a portal.hoito.health · read 15 Oct 2026
- Client records
- Therapists can maintain client profiles, history, documents and session timelines.hoito.health · read 15 Oct 2026
- Clinical notes
- The platform provides session notes and SOAP or summary note workflows with autosave and encryption.hoito.health · read 15 Oct 2026
- Clinical will
- The clinical-will feature supports executor nomination, automated client notifications and a secure executor portal with downloadable summaries.hoito.health · read 15 Oct 2026
- Data export
- Users can export data in JSON and CSV formats, normally within 30 days of a request.hoito.health · read 15 Oct 2026
- Data retention
- The pricing FAQ says users can export their data before leaving and that data is retained for 30 days after cancellation before permanent deletion.hoito.health · read 4 Oct 2026
- Directory
- Therapists receive a free public profile with SEO-oriented pages, specialisms, location and enquiry contact forms.hoito.health · read 15 Oct 2026
- Founder
- Hoito's own about page identifies James Pegg as founder, a qualified therapist with 14 years of IT experience who runs therapy rooms in Devon.hoito.health · read 15 Oct 2026
- Founder post
- In a LinkedIn post, James Pegg says hoito was created to replace fragmented booking, notes, invoicing, payment and calendar tools that cause duplicate work and missed reminders.linkedin.com · read 15 Oct 2026
- Independent company record
- Companies House lists HOITO HEALTH LTD as an active private company incorporated on 4 March 2026 for other software publishing.find-and-update.company-information.service.gov.uk · read 15 Oct 2026
- Independent company summary
- CheckCompany reports HOITO HEALTH LTD as an active Exeter private limited company incorporated 4 March 2026, with James Pegg as director and controlling shareholder.checkcompany.co.uk · read 15 Oct 2026
- Independent directory record
- A 192.com Exeter software-directory page lists HOITO HEALTH LTD at Argyle House, Gandy Street, Exeter, EX4 3LS.192.com · read 15 Oct 2026
- Independent profile
- An Agent Community profile describes hoito as founder-led in Exeter and founded by James Pegg after he found existing healthcare systems too generic or expensive.agentcommunity.org · read 15 Oct 2026
