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GuestMaker
Palma, Balearic Islands, Spain
What it is
GuestMaker is a paid hotel CRM available through the web and an API. It unifies guest data and automates communication before, during, and after stays for hotel groups managing multiple properties and brands. Campaigns can cover booking confirmations, upsells, guest messages, review requests, and win-back activity. Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review, and loyalty data, with email verification and duplicate resolution. Event-triggered workflows and a visual flow editor support automation, while email tools provide drag-and-drop or HTML creation, AI assistance, segmentation, and performance reports. GuestMaker names more than 50 PMS integrations, including Opera, Mews, and Cloudbeds, and offers an open REST API with webhooks. Users can create unlimited segments with guest, booking, behavioral, and revenue filters. Hotelinking states that services run in AWS EU regions, using TLS 1.2 or higher in transit and AES-256 at rest. Pricing is on request, with annual subscriptions and a possible setup fee per location.
For and against
For
- Unifies guest and reservation data
- Supports pre-, in-, and post-stay campaigns
- Offers unlimited audience segments
- Provides REST API and webhooks
- Includes more than 50 PMS integrations
Against
- Pricing is available only on request
- Annual subscription terms apply
- One-time setup fee may apply per location
- Paid cloud uptime target is 99.8%
The verdict
GuestMaker combines hotel CRM data, campaign automation, messaging, segmentation, and integrations for multi-property operators. Its API and broad PMS connectivity support connected guest workflows, while subscription and setup terms should be reviewed.
Who it suits
It suits hotel groups needing reservation synchronization, guest messaging, loyalty support, marketing automation, and detailed segmentation across properties.
On the record
- API
- GuestMaker provides an open REST API and webhooks for connecting systems and accessing guest, booking and reservation data.hotelinking.com · read 8 Oct 2026
- Audience
- GuestMaker is designed for hotel groups and supports multiple hotels and brands.hotelinking.com · read 8 Oct 2026
- Automation
- The CRM offers event-triggered workflows and a visual flow editor that the product page says is included in every plan.hotelinking.com · read 8 Oct 2026
- Availability
- The SLA states a target monthly uptime of 99.8% for paid cloud services, with listed exclusions including third-party integration failures.hotelinking.com · read 8 Oct 2026
- Company
- Hotelinking says it has more than 10 years of industry experience and has grown alongside hotels and hotel chains since 2016.hotelinking.com · read 8 Oct 2026
- Data verification
- The product says it automatically validates imported email addresses before they enter the CRM and reports a 99% deliverability rate and bounce rate below 0.5%.hotelinking.com · read 8 Oct 2026
- Email marketing
- Its email tools include a drag-and-drop or HTML builder, AI assistance, audience segmentation and campaign performance reports.hotelinking.com · read 8 Oct 2026
- Guest journey
- It supports pre-stay, in-stay and post-stay campaigns, including booking confirmations, upsells, guest messages, review requests and win-back campaigns.hotelinking.com · read 8 Oct 2026
- Guest profiles
- Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review and loyalty data, with email verification and duplicate resolution.hotelinking.com · read 8 Oct 2026
- Integrations
- The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate.hotelinking.com · read 8 Oct 2026
- Intended customers
- Hotelinking describes its platform as designed for hotel groups and says it has grown alongside hotels and hotel chains since 2016.hotelinking.com · read 8 Oct 2026
- Limits and pricing basis
- The page says multi-property plans support unlimited hotels, brands, users and contacts, with pricing based on email volume; it does not list a price.hotelinking.com · read 8 Oct 2026
- Pricing terms
- The terms state subscriptions renew annually, with annual access fees billed in advance and payable in monthly installments unless otherwise agreed; they also mention a one-time setup fee per location.hotelinking.com · read 8 Oct 2026
- Privacy
- Hotelinking says it processes guest data for hotel customers as a data processor and stores platform data in AWS in Ireland within the EEA by default.hotelinking.com · read 8 Oct 2026
- Privacy roles
- For GuestMaker guest data, the hotel group is the data controller and Hotelinking acts as data processor under the hotel’s documented instructions.hotelinking.com · read 8 Oct 2026
- Product
- GuestMaker is an omnichannel hotel CRM for hotel chains and groups that connects guest data across the guest journey.hotelinking.com · read 8 Oct 2026
- Security
- Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest.hotelinking.com · read 8 Oct 2026
- Segmentation
- Users can create unlimited segments with AND/OR filters using guest, booking, behavioral and revenue data.hotelinking.com · read 8 Oct 2026
