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For-Sight
Edinburgh, Scotland, United Kingdom
What it is
For-Sight is a web-based hospitality CRM that brings hotel guest information together for marketing, direct bookings, and repeat visits. Guest profiles combine stays, preferences, spending, and engagement history, with segmentation by behaviour, RFM, demographics, and interests. Campaign Studio provides a drag-and-drop builder, templates, and automation workflows for communications across email and SMS. Hotels can create post-stay journeys and win-back campaigns for guests who have not returned in six or more months. The platform detects and merges duplicate profiles, with enrichment tied to GDPR and consent tracking. It connects with property management systems, booking engines, revenue management tools, and guest experience platforms. GuestRevu is an optional add-on for feedback and reputation insights. For-Sight says it is ISO 27001 and ISO 9001 certified, encrypts data in transit and at rest, and hosts customer data in UK and EU Microsoft Azure data centres. Pricing depends on property size and requirements, with recommendations provided after a call. The company began in Edinburgh in 2007 and serves independent boutique hotels, resorts, multi-site groups, and managed hotel portfolios. Most hotels are up and running within four to eight weeks, depending on requirements.
For and against
For
- Combines guest stay, preference, spending, and engagement data.
- Segments by behaviour, RFM, demographics, and interests.
- Supports automated email and SMS campaigns.
- Detects and merges duplicate profiles.
- GuestRevu can add feedback and reputation insights.
Against
- Pricing depends on property size and requirements.
- Pricing recommendations follow a call.
- Implementation can take four to eight weeks, depending on requirements.
The verdict
For-Sight combines guest profiles, segmentation, and automated hotel marketing in one CRM. Ask about pricing, integrations, and implementation requirements for your property.
Who it suits
For-Sight is aimed at independent boutique hotels, resorts, multi-site hotel groups, and managed hotel portfolios. It suits teams looking to segment guest profiles and automate email or SMS marketing.
Plans and prices
For-Sight CRM and Marketing Platform
Price based on property size and requirements · plan recommendations provided after a call
Read 8 Oct 2026 · for-sight.com
On the record
- Audience
- The platform is designed for independent boutique hotels, destination resorts, multi-site hotel groups, and managed hotel portfolios.for-sight.com · read 8 Oct 2026
- Campaigns
- Campaign Studio provides a drag-and-drop campaign builder, professional templates, and automation workflows for personalised communications.for-sight.com · read 8 Oct 2026
- Channels
- The platform supports guest communications across email and SMS.for-sight.com · read 8 Oct 2026
- Cloud
- The company says it moved fully to the cloud in 2020.for-sight.com · read 8 Oct 2026
- Company history
- For-Sight says it began in Edinburgh in 2007 and now serves over 500 independent hotels, resorts, and groups worldwide.for-sight.com · read 8 Oct 2026
- Data hosting
- Customer data is hosted in UK and EU Microsoft Azure data centres, according to For-Sight's security page.for-sight.com · read 8 Oct 2026
- Data roles
- For-Sight says it acts as a GDPR-aligned processor for customer data, while its hotel customers remain controllers responsible for lawful basis and consent.for-sight.com · read 8 Oct 2026
- Guest profiles
- It combines guest stays, preferences, spend, and engagement history into unified profiles and supports segmentation by behaviour, RFM, demographics, and interests.for-sight.com · read 8 Oct 2026
- GuestRevu
- GuestRevu is offered as an add-on that brings guest feedback and reputation insights into the For-Sight platform.insights.for-sight.com · read 8 Oct 2026
- Implementation
- For-Sight says most hotels are up and running within four to eight weeks, depending on requirements.for-sight.com · read 8 Oct 2026
- Integrations
- For-Sight lists pre-built connectors with Opera, Mews, Guestline, and more than 30 hospitality systems, including PMS, dining, spa, loyalty, and review platforms.for-sight.com · read 8 Oct 2026
- Marketing
- The platform supports automated campaigns and personalised communications across the guest journey, including retention and win-back campaigns.for-sight.com · read 8 Oct 2026
- Messaging
- For-Sight’s 2025 year-in-review says SMS was added as a communication tool alongside campaigns.insights.for-sight.com · read 8 Oct 2026
- Platform access
- For-Sight provides an account login at app.for-sight.com; its about page says the platform moved fully to the cloud in 2020.for-sight.com · read 8 Oct 2026
- Pricing basis
- Pricing depends on the property's size and requirements, and the company directs prospects to schedule a call for pricing details.for-sight.com · read 8 Oct 2026
- Product
- For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits.for-sight.com · read 8 Oct 2026
- Profile enrichment
- It automatically detects duplicates, merges profiles, and describes its enrichment as privacy-compliant with GDPR and consent tracking.for-sight.com · read 8 Oct 2026
- Purpose
- For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits.for-sight.com · read 8 Oct 2026
