ContactLevel

ContactLevel is a contact-level advertising platform for targeting specific people within key accounts across advertising channels. It syncs contact audiences to LinkedIn, Meta, Google, Reddit, and X (Twitter); users can supply data through a CSV email list, CRM import, or its built-in search. Its Reveal offering identifies website visitors by name, title, and company, can send Slack and email alerts, and can push visitor data to a CRM. Named CRM integrations include HubSpot, Salesforce, and Attio. ContactLevel says its identity graph maps business data to personal identities and delivers 70–99% match rates. The company describes its data as first-party and opted in through the identity graph, and its targeting as GDPR and CCPA compliant and independent of IP or cookie targeting. A free Analytics plan connects LinkedIn Ads and includes company engagement, ICP spend, revenue attribution, CRM integrations, and CSV exports with digests. Reveal starts at $299 a month. Grow starts at $1,000 a month for 10,000 net new contacts. Agency sub-organizations separate client audiences, pixels, and analytics under one account.

ContactLevel combines audience syncing, visitor identification, and LinkedIn Ads analytics for account-based advertising. A free Analytics plan is available, while visitor identification and audience plans carry listed starting prices.

ContactLevel suits GTM teams and B2B companies running account-based advertising, as well as agencies managing client campaigns. Its free Analytics plan is relevant to teams seeking LinkedIn Ads reporting.

Overview

ContactLevel is a B2B advertising platform for teams that want to reach named people at target accounts and connect campaigns to company-level outcomes. It suits account-based marketing teams combining contact audiences, LinkedIn reporting, or website visitor identification. Its free plan covers LinkedIn analytics; identifying visitors and activating larger audiences requires paid plans.

Key features

Contact audiences

Teams can supply contacts through a CSV email list, a CRM import, or ContactLevel’s built-in search, then sync audiences to LinkedIn, Meta, Google, Reddit, and X. ContactLevel says its identity graph maps business data to personal identities with 70–99% match rates; that range is a company claim, not a promise for every list. Synced audiences remain in customer accounts for continued use, which supports repeat campaigns rather than one-off activation.

LinkedIn analytics

The free Analytics plan connects LinkedIn Ads and reports company engagement, ideal customer profile (ICP) spend, and revenue attribution. CRM integrations and CSV exports with digests add ways to connect campaign reporting to existing workflows. It is a useful entry point for teams focused on LinkedIn measurement, but it does not include visitor identification or audience plans.

Visitor identification

Reveal identifies website visitors by name, title, and company, analyzes visitor behavior, sends Slack and email alerts, and pushes data to a CRM. That can help sales and marketing teams follow up on account activity; its 1,000-record starting allowance, expandable to 10,000 records per month, makes volume a key fit consideration.

CRM and agency workflows

ContactLevel names HubSpot, Salesforce, and Attio integrations. Grow includes two-way CRM sync, while Enterprise & Agency adds separate client sub-organizations for audiences, pixels, and analytics under one master account. ContactLevel describes its data as first-party sourced and opted in through its identity graph, and its targeting as GDPR- and CCPA-compliant and independent of IP or cookie targeting.

Pricing

The Free Analytics Plan costs nothing, billed Free forever. It includes LinkedIn ad analytics, company engagement, an ICP-spend view, CRM integrations, and CSV export with digests. It is the clear choice for teams that need LinkedIn reporting before committing to audience or visitor tools.

Reveal costs $299 a month, billed From $299/month. It includes 1,000 records, expandable to 10,000 records per month, visitor identification and behavior analysis, Slack and email alerts, and CRM push. This is the relevant paid tier for identifying site visitors, but the record allowance should suit expected monthly volume.

Grow (Audiences) costs $1,000 a month, billed From $1,000/month for 10,000 net new contacts. Options include 30,000 contacts for $2,500/month and 50,000 for $3,500/month; larger volumes are custom quoted. Unlimited audience segments and two-way CRM sync make it the audience activation tier, but its starting price and contact minimum will not suit teams seeking only analytics or smaller-scale testing.

Enterprise & Agency has custom pricing for custom contact volumes. It includes everything in Grow, security and legal reviews, personalized onboarding, dedicated Slack support, white label and API access, and agency sub-organizations. Agencies managing multiple clients or organizations needing these services have a reason to step up; other teams can avoid paying for them.

A 14-day trial is offered. The free plan is billed Free forever; no renewal terms are stated for paid plans.

Platforms

ContactLevel supports web and API access.

Who it's for

ContactLevel is aimed at GTM teams, B2B companies, and agencies running account-based marketing campaigns. It is strongest for teams that can use contact-level ad activation, LinkedIn measurement, or named-visitor follow-up. A team looking only for basic company-level visitor identification may find its contact-audience breadth and paid entry points unnecessary.

Pros and cons

• Pros: The free, permanent Analytics plan provides LinkedIn campaign reporting, CRM integrations, and CSV exports without a subscription.
• Pros: Audience syncing spans five named ad channels, and synced audiences remain in customer accounts for ongoing use.
• Pros: Reveal combines visitor identity, behavior analysis, alerts, and CRM push in one plan.
• Cons: Visitor identification starts at $299 a month, while audience activation starts at $1,000 a month.
• Cons: Grow starts at 10,000 net new contacts, a substantial minimum for teams with smaller target lists.
• Cons: The stated 70–99% match-rate range is ContactLevel’s claim, so teams should not treat it as a guaranteed result for their data.

Alternatives

For broader website-visitor tracking comparisons, see Website Visitor Tracking Software.

Wizard AI Forecasts offers a free Starter plan with monthly AI credits, bookings, candidate and company caps, and content and document allowances; consider it when those workflows matter more than ContactLevel’s advertising focus.

Leadberry is another freemium option for readers comparing B2B lead-generation products.

Koala has a free plan with two seats, 100 credits per month, and all features, making it worth considering when a small team wants to begin without ContactLevel’s paid visitor-identification tier.

LeadBoxer has free app and platform plans; compare it if you want to evaluate another freemium lead-generation option.

Leadfeeder offers a free Lite tier with unlimited users, seven days of visitor history, and up to 100 identified companies per month; choose it when those company-level limits fit better than ContactLevel’s named-person visitor identification.

Nalloo offers a free plan with 50 identifications per month and a pay-as-you-go option, which may suit readers prioritizing a small identification allowance over ContactLevel’s broader campaign toolkit.

RB2B has a free plan with 150 monthly resolutions and company-level identification, but excludes person-level ID, email addresses, and other integrations; it is an alternative when that narrower free scope is enough.

VisiLead is another visitor-identification option to compare.

Verdict

ContactLevel is a strong fit for B2B teams that need to join contact-level ad activation with LinkedIn reporting or named-visitor follow-up. The free Analytics plan is its best low-risk starting point; choose Reveal or Grow only when their respective visitor-record or contact-volume limits fit the job. Look elsewhere if you need a low-cost audience plan or only a small-scale visitor-identification tool.