Como

Como is a customer engagement and loyalty solution for food and beverage and retail businesses. It connects data from systems such as POS, online ordering, apps, websites and Wi-Fi to provide customer data in real time. Loyalty programs can use points, digital punch cards, cashback, tiers, referrals and mobile Wallet; businesses can tailor rewards to member profiles, preferences, purchase history and events such as birthdays or spend thresholds. Businesses can customize branded app layouts, publish news and offers, and share catalogs or menus. Campaigns run through SMS, push notifications, in-app messages and email, with audience selection, A/B testing and reporting. Comillia uses machine learning to segment members, predict behavior from activity history and target offers. Como also supports rule-based automated campaigns and a campaign wizard that suggests options based on business goals. Customers can order through a business’s app, website and social pages at 0% commission. Its POS API exchanges information for loyalty activity, and the site lists more than 90 POS integrations. Pricing is available on request.

Como brings loyalty, customer communications and ordering into a platform for food and beverage and retail businesses. Ask for a demo and pricing, and review the stated limits on sensitive end-user data before deciding whether it fits your needs.

Como suits food and beverage and retail businesses looking to combine loyalty programs, customer data and multichannel campaigns. Its app customization, POS connections and ordering options may suit teams managing customer engagement across digital channels.

Overview

Como is a customer engagement and loyalty platform for food and beverage and retail businesses. It is best suited to operators that want loyalty, marketing and ordering to work across their customer touchpoints. Its broad toolkit is compelling, but demo-led sales and custom pricing make it a poor fit for buyers who need to compare costs or get started without a sales conversation.

Key features

Como connects customer information from POS systems, online ordering, apps, websites and Wi-Fi, making it available in real time. That shared view can help businesses coordinate offers across channels, although its usefulness depends on connecting the systems they rely on.

Loyalty programs can use points, digital punch cards, cashback, tiers, referrals and mobile Wallet. Businesses can tailor gifts and coupons to customer preferences, profiles and purchase history, and trigger rewards for birthdays or spending thresholds. This range suits businesses with distinct customer segments or retention goals; teams seeking only a straightforward points program may not need the added options.

A branded app can reflect a business’s colors, fonts and layouts, and present news, offers, catalogs or menus. Comillia uses machine learning to segment members, predict behavior from activity history and target campaigns with offers. These tools give marketers several ways to personalize outreach, but are most useful to teams prepared to act on customer data.

Campaigns can run through SMS, push notifications, in-app messages and email, with audience selection, A/B testing and reporting. Rule-based automation and a campaign wizard that suggests campaigns based on business goals can help teams manage recurring outreach. The combination is broad; businesses that use only one channel may have little reason to choose a platform built around multichannel campaigns.

Customers can order through a business’s platform via app, website or social media pages, with Como stating that these orders carry 0% commission. Its POS API exchanges information to support loyalty, registration, benefit redemption and club payments at the point of sale. Como also describes integrations with online ordering and payment providers, omnichannel communications and kiosks, and says its site lists more than 90 POS integrations. That makes POS connectivity a notable part of the offer, though businesses should confirm that their own systems fit the integration they need.

For privacy, Como’s terms assign the business the controller role under GDPR or business role under CCPA for end-user personal data, with Como acting as processor or service provider. The terms exclude sensitive data such as children’s, financial and health data, an important limit for businesses considering what customer information to handle through the platform. Como says it applies reasonable and appropriate technical and organizational security measures and will notify businesses of security incidents as required by data protection laws. Its help center says its external payment processor is PCI compliant and Como does not hold credit card information.

Customer product guides and tutorials are available through the Knowledge Center, which also accepts support tickets. Prospective customers are directed to book a demo.

Pricing

Como is paid software with custom pricing. A demo-led sales process may suit businesses that want to discuss a tailored setup, but makes it harder for smaller operators to assess affordability before engaging. No free plan or published trial is offered in the pricing information.

Platforms

Como supports Android, iOS and web, and provides an API. The combination covers customer-facing mobile and web use alongside system integration, which is relevant to businesses coordinating loyalty with their POS and other services.

Who it's for

Como is a strong candidate for food and beverage and retail operators that want to connect loyalty, customer communications and direct ordering, particularly when POS integration and a branded app matter. Businesses should look elsewhere if they need published pricing, a self-serve signup or to process sensitive end-user data covered by Como’s exclusions.

Pros and cons

• Pro: Multiple loyalty mechanics and personalized rewards support varied retention strategies rather than locking businesses into a single points model.
• Pro: Messaging, audience segmentation and campaign automation span several channels, giving marketing teams options for coordinated outreach.
• Pro: POS API support and a stated 0% commission for direct orders address two practical concerns for businesses tying loyalty and ordering to their sales flow.
• Con: Custom pricing and demo-based access make it difficult to judge cost or begin independently.
• Con: Como’s terms exclude sensitive categories including children’s, financial and health data, restricting the end-user information businesses should handle through it.

Alternatives

meed is worth considering for businesses that want a free entry point: its Free plan costs nothing and covers up to 50 members, with no credit card required. Its Pro plan is $59 a month, with $39 per additional location, for operators ready to move beyond that cap.

Kangaroo Rewards is an option for buyers who prefer published monthly tiers: Core is $79 a month and includes point rewards, redemptions and a basic integration; Plus is $199 a month and includes referral programs.

Fivestars may suit businesses comparing customer database and campaign-focused plans; Essentials includes a customer touchscreen, customer database, eight AutoPilot campaigns and one promotion per month.

TrueLoyal uses a custom quote after a demo, with no fixed tiers and plans tailored to program goals, scale and integrations; consider it when that quote-based approach fits your buying process.

Simplicity Loyalty offers a Jade plan with dedicated and failover hardware and in-house hosting listed as POA; it may be relevant to buyers evaluating a dedicated-hardware arrangement.

Annex Cloud Loyalty Experience Platform is an enterprise-ready SaaS option with details available by contacting the provider or requesting a demo.

Comarch Accounts Payable Automation has custom pricing; contact Comarch for details.

Droplet is another paid option to compare.

For broader browsing, see Loyalty Program Software and Restaurant Marketing Software.

Verdict

Choose Como if you run a food and beverage or retail business and want one platform for loyalty, targeted communications and direct ordering connected to your customer systems. Its range of loyalty mechanics, campaign tools and POS integrations is the main reason to consider it. Look elsewhere if transparent pricing, self-serve access or support for sensitive end-user data is essential.