Reelo

Reelo is a customer engagement platform with marketing tools for retailers, including restaurants seeking repeat visits, referrals, and customer loyalty. Its loyalty features support points, cashback, free items, and tiered perks with customizable branding. POS orders can update guest spend, visit history, average order value, and preferences in the CRM, helping teams target customers. The CRM also describes AI-powered campaigns for increasing order value, re-engaging customers, or upselling. Reelo says it connects through an API to more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS, and Ciferon. The connection requires no new hardware and is usually set up within 24–48 hours. Its mobile app provides access to sales, feedback, campaigns, and customer sections. Forever Free includes SMS and email campaigns, customer insights, and business insights. Growth Yearly costs ₹3,250 per month and adds features including branded loyalty, feedback and online reviews, automated and app campaigns, QR codes, referrals, and smart campaigns. Growth has a 14-day trial; afterward, users can upgrade or continue on Forever Free.

Reelo connects restaurant POS data with loyalty and campaign tools. The free plan covers basic campaigns and insights, while several listed marketing and feedback features are Growth features.

Reelo suits retailers, especially restaurants that want loyalty features, customer insights, and marketing campaigns connected to POS orders. Its POS integration and mobile app may suit teams managing guest engagement across locations.

Overview

Reelo is a restaurant customer-engagement platform for operators who want loyalty and marketing tied to guest activity at the POS. It is best suited to restaurants building repeat business through targeted offers; its free plan is a useful starting point, but Growth is needed for several of the more substantial engagement tools.

Its central advantage is bringing POS-linked customer insights together with loyalty and campaigns. That makes it a more natural fit for restaurants seeking a connected guest-marketing workflow than for businesses looking only for online ordering.

For more options in this category, see Restaurant Marketing Software.

Key features

• POS-linked customer insights: POS orders update guest spend, visit history, average order value, and preferences. Restaurants can use those signals to segment audiences and target campaigns, rather than treating every guest alike.
• Loyalty and referrals: Programs can use points, cashback, free items, and tiered perks, with customizable branding. The breadth gives restaurants flexibility in how they reward repeat visits, though custom loyalty programs and the referral program are Growth features.
• Campaigns: Reelo supports multichannel marketing, audience segmentation, and automation. Its AI-powered campaigns are designed for goals such as upselling, re-engaging lapsed guests, or increasing average order value; automated campaigns are a Growth feature, so the free plan does not provide the full campaign toolkit.
• Feedback and reviews: Feedback tools, online reviews, and custom QR codes are included with Growth. These can connect guest feedback and review requests to the engagement program, but they are not part of the Forever Free plan.
• POS connection: Reelo says it integrates natively with more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS, and Ciferon. Its API-based connection requires no new hardware and is usually set up within 24–48 hours, which lowers the operational hurdle for compatible restaurants.
• Mobile access: The app provides sales, feedback, campaigns, and customer sections on iOS and Android. Google Play says data is encrypted in transit and users can request deletion. Support is available at [email protected] and +91-8238369641.

Pricing

Reelo uses a freemium model, with a Forever Free plan and a 14-day Growth trial. After the trial, users can upgrade or continue on Forever Free, so trying Growth does not require staying on the paid tier.

• Forever Free — free: Includes campaigns via SMS and email, customer insights, and business insights. It suits restaurants testing basic campaigns and reporting, but gives up customer data export, custom loyalty programs, feedback tools, automated campaigns, and custom QR codes.
• Growth Yearly — ₹3,250 a month: The plan lists branded loyalty, feedback and online reviews, automated and app campaigns, QR codes, a referral program, and smart campaigns, on a per-outlet basis. The pricing FAQ gives the annual term as INR 39,000/outlet/per year + GST. It is the more suitable option for restaurants ready to use loyalty, feedback, and automation together; the published price is per outlet, so costs scale with outlet count.

Platforms

Reelo is available on Android, iOS, and web, with an API platform for integrations. The POS connections make it particularly relevant to restaurants using supported systems in India; businesses on other systems should confirm compatibility before relying on the POS-linked insights.

Who it's for

Reelo is a strong fit for restaurants that want guest rewards and campaigns informed by POS order history, especially those using one of its supported Indian POS integrations. Smaller operators can start with basic email and SMS campaigns and insights at no cost. Restaurants that need automated campaigns, customer exports, tailored loyalty, feedback tools, or QR codes should budget for Growth.

It is less compelling for a business whose main need is ordering rather than retention marketing, or for an operator that cannot use Reelo’s POS connections and therefore cannot rely on the same order-fed customer profile.

Pros and cons

• Pros: POS orders feed useful guest behavior data into targeting; reward choices range from points to cashback and tiered perks; the API connection requires no extra hardware and is usually set up within 24–48 hours.
• Cons: Several core engagement tools are reserved for Growth; the paid price is per outlet and adds GST on the annual term; native POS integrations are focused on restaurant systems in India.

Alternatives

• Clover Online Ordering is a better match when takeout, curbside pickup, or dine-in ordering is the priority and a free option without setup or subscription fees is appealing; delivery fees may apply.
• Sidedoor suits businesses focused on guest-list bookings, queue skips, and reward points, with a free tier that includes five free keys.
• Como is another paid option for readers comparing restaurant engagement software.
• Fleksa Marketing Automation is worth considering when a customizable branded website, online ordering, and loyalty and retention programs are priorities; its Essentials plan is €99 a month.
• Hang is another paid option to consider for restaurant engagement.
• PAR Engagement is another paid option to compare for restaurant engagement.
• Forge may suit restaurant brands that prefer to book a demo before proceeding, with custom pricing.
• Popmenu Online Ordering is an alternative for operators prioritizing online ordering; its Starter plan is $159 a month, prepaid annually, and online ordering and catering are add-ons.

Verdict

Choose Reelo if your restaurant wants to turn POS guest history into loyalty and targeted marketing, and your system is among its supported integrations. The free plan makes basic campaigns and insights accessible, while Growth supplies the more complete retention toolkit. Look elsewhere if ordering is your main requirement, you need those Growth-only features without a per-outlet paid plan, or your POS is not supported.