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TrueLoyal
Palo Alto, California, United States
What it is
TrueLoyal is customer loyalty software for mid-market consumer brands that sell directly online and through third parties. It brings rewards, receipt scanning, referrals, reviews, user-generated content and brand communities together around one consumer profile. Brands can recognize purchases as well as referrals, reviews, completed profiles, survey responses, missions and repeat-action streaks. Loyalty programs can cover ecommerce, retail stores and third-party sales channels. The platform lists more than 150 integrations across ecommerce, CRM, email, social and other systems; its Oracle NetSuite integration syncs points, tiers and rewards in both directions and is identified as a certified SuiteApp. TrueLoyal offers a white-labeled mobile app for iOS and Android, along with program strategy, managed services and premium operations. Most programs go live in four to eight weeks, depending on complexity and integrations. After launch, support can include a dedicated customer success manager and loyalty strategy. Pricing is available on request, and a free plan is listed. Each program is limited to 20 API keys.
For and against
For
- Rewards purchases and multiple engagement actions
- Supports ecommerce, retail and third-party sales
- Lists more than 150 integrations
- NetSuite syncs points, tiers and rewards both ways
- White-labeled iOS and Android app available
Against
- Pricing is available on request
- Each program is limited to 20 API keys
- Most launches take four to eight weeks
The verdict
TrueLoyal combines loyalty rewards and engagement tools across several sales channels, with integrations and optional program services. Consider the quote-based pricing, launch timeline and API-key limit when assessing fit.
Who it suits
It suits mid-market consumer brands that need to reward activity across direct online sales, retail and third-party channels. Brands seeking a white-labeled app, program services or NetSuite synchronization may also find its listed options relevant.
Plans and prices
Custom quote
No fixed tiers · tailored to program goals, scale and integrations
Read 1 Oct 2026 · trueloyal.com
On the record
- API limit
- Each program can have at most 20 API keys.developers.trueloyal.com · read 1 Oct 2026
- Core platform
- It combines loyalty rewards, receipt scanning, referrals, reviews, user-generated content and brand communities on one consumer profile.trueloyal.com · read 1 Oct 2026
- Engagement model
- Brands can reward purchases, referrals, reviews, profile completion, surveys, missions and repeat-action streaks.trueloyal.com · read 1 Oct 2026
- Governance controls
- The platform provides two-factor authentication, single sign-on, API-key rotation and an admin audit trail.help.trueloyal.com · read 1 Oct 2026
- Implementation
- Most TrueLoyal programs go live within four to eight weeks depending on complexity and required integrations.trueloyal.com · read 1 Oct 2026
- Integrations
- TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems.trueloyal.com · read 1 Oct 2026
- Mobile apps
- TrueLoyal offers a white-labeled mobile app for iOS and Android users.help.trueloyal.com · read 1 Oct 2026
- NetSuite integration
- The Oracle NetSuite integration is bi-directional, syncs points, tiers and rewards, and is listed as a certified SuiteApp.trueloyal.com · read 1 Oct 2026
- Purchase coverage
- TrueLoyal supports ecommerce, retail-store and third-party sales-channel loyalty experiences.trueloyal.com · read 1 Oct 2026
- Security compliance
- TrueLoyal states that it complies with SOC 2 Type 1, SOC 1 Type 2 and SOC 2 Type 2.help.trueloyal.com · read 1 Oct 2026
- Service level
- TrueLoyal states it uses commercially reasonable efforts to provide 99.95% availability excluding scheduled maintenance.trueloyal.com · read 1 Oct 2026
- Services
- TrueLoyal offers loyalty program strategy, managed services and premium operations.trueloyal.com · read 1 Oct 2026
- Support
- After launch, support can include a dedicated customer success manager and loyalty strategy.trueloyal.com · read 1 Oct 2026
- What it does
- TrueLoyal is customer loyalty software for mid-market consumer brands selling through third parties and direct online.trueloyal.com · read 1 Oct 2026
