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Cloudbeds Guest Marketing

What it is

Cloudbeds Guest Marketing is a web-based CRM add-on for hospitality businesses that want to understand guests and encourage repeat bookings. It combines guest profiles with targeted email campaigns, including pre-arrival, post-stay, rate-promotion, and OTA win-back messages. A campaign builder provides mobile-friendly templates, AI-assisted copywriting, and automated campaigns. Profiles sync with Cloudbeds PMS, which supplies live guest data and automatically created email lists; contacts can be deduplicated and merged. Hotels can segment guests by behavior, demographics, spending, and other attributes. External lists can be imported manually, including data from Wi-Fi, spa, restaurant, and website sign-ups. A multi-property dashboard, real-time campaign reporting, and booking-revenue performance reporting support portfolio management. Cloudbeds lists unified profiles and campaign control across hotel groups and chains. The product is a Revenue Marketing add-on with pricing on request. Its FAQ describes GDPR compliance for guest-data protection.

For and against

For

  • Syncs profiles with Cloudbeds PMS
  • Supports behavioral and demographic segmentation
  • Includes automated email campaigns
  • Offers multi-property reporting
  • Allows manual external-data imports

Against

  • Pricing is available on request
  • It is a Revenue Marketing add-on
  • Cloudbeds PMS integration supplies live data

The verdict

Cloudbeds Guest Marketing connects PMS guest data with segmentation, campaign automation, and revenue-linked reporting. It is geared toward hospitality teams managing repeat-booking outreach across properties.

Who it suits

It suits hotels, chains, and groups using Cloudbeds PMS for guest marketing across one or more properties. Teams needing segmentation, automated campaigns, and booking-revenue reporting may find it relevant.

Plans and prices

Guest Marketing CRM

Priced on request

Revenue Marketing add-on · targeted email campaigns · unified guest profiles · guest segmentation

Every plan, in full

On the record

Campaign tools
It provides a campaign builder, mobile-friendly email templates, AI-assisted copywriting, and automated campaigns.cloudbeds.com · read 9 Oct 2026
Company
Cloudbeds says it was founded in 2012 and serves tens of thousands of properties in more than 150 countries.cloudbeds.com · read 9 Oct 2026
Data imports
The product page says external data can be imported manually and mentions combining databases such as Wi-Fi, spa, restaurant, and website sign-up lists.cloudbeds.com · read 9 Oct 2026
Guest data
Guest profiles sync with Cloudbeds PMS, with automatic contact deduplication and merging.cloudbeds.com · read 9 Oct 2026
Integrations
Guest Marketing is described as integrated with Cloudbeds PMS, which supplies live guest data and automatically created email lists.cloudbeds.com · read 9 Oct 2026
Multi-property use
Cloudbeds describes unified guest profiles and campaign management across a property portfolio, and lists hotel chains and groups among its intended users.cloudbeds.com · read 9 Oct 2026
Pricing availability
Cloudbeds lists Guest Marketing CRM as a Revenue Marketing add-on and directs prospective customers to request a quote; it does not show a product price on the pricing page.cloudbeds.com · read 9 Oct 2026
Privacy
The product FAQ describes GDPR compliance for guest data protection.cloudbeds.com · read 9 Oct 2026
Purpose
Cloudbeds Guest Marketing CRM helps hospitality businesses understand guests and encourage repeat bookings with email campaigns and guest profiles.cloudbeds.com · read 9 Oct 2026
Reporting
The product offers a multi-property dashboard, real-time campaign reporting, and performance reporting tied to booking revenue.cloudbeds.com · read 9 Oct 2026
Segmentation
Hotels can segment guests by behavior, demographics, spend, and other attributes, and send pre-arrival, post-stay, rate promotion, and OTA win-back campaigns.cloudbeds.com · read 9 Oct 2026
Support
Cloudbeds says customers can contact Support through chat for security information, and its pricing page describes support and product training for customers.cloudbeds.com · read 9 Oct 2026

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