Lotame TV DMP vs Nexxen Data Platform
| Lotame TV DMP | Nexxen Data Platform | |
|---|---|---|
| Platforms | Web | Web |
| Collection methods | TV viewership data; digital audience segments | first-party data upload; clean rooms; ACR television-viewership data; streaming data; third-party partner data; browsing and interaction data |
| Audience segmentation | Yes | Yes |
| Activation destinations | linear TV; digital channels | Nexxen DSP; Nexxen SSP; selected third-party DSPs; selected third-party SSPs |
| CTV activation | Yes | Yes |
Listed together in Best Data Management Platforms