Kubico vs Lotame TV DMP
| Kubico | Lotame TV DMP | |
|---|---|---|
| Platforms | api, Web | Web |
| Collection methods | pixel; SDK; server-to-server API; offline data; CRM and payment sync; third-party data enrichment | TV viewership data; digital audience segments |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | |
| Real-time activation | Yes | |
| Activation destinations | programmatic; native; social; search; in-app; email; connected TV | linear TV; digital channels |
| CTV activation | Yes | Yes |
Listed together in Best Data Management Platforms