Anonymised Publisher Data Platform vs Lotame TV DMP
Anonymised Publisher Data Platform
5.5 #24 in Data Management Platforms
About Anonymised Publisher Data Platform| Anonymised Publisher Data Platform | Lotame TV DMP | |
|---|---|---|
| Free plan | No | |
| Paid from | GBP/EUR 0.40/mo | |
| Platforms | Web | Web |
| Free plan | No | |
| Collection methods | Publisher audience data; cross-domain interest and intent data; taxonomies; entities; user actions; product pages | TV viewership data; digital audience segments |
| Audience segmentation | Yes | Yes |
| Real-time activation | Yes | |
| Activation destinations | Google Ad Manager; major SSPs; Anonymised curation | linear TV; digital channels |
| CTV activation | Yes |
Listed together in Best Data Management Platforms