AdRoll suits marketers planning advertising across social platforms and the open web who want cross-channel campaign tools and reporting.
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Best Retargeting Software 2026
Facts read 24 Sep 2026 – 15 Oct 2026
This category lets you examine audience sources, advertising channels and campaign controls across retargeting tools. Use this list when you need to weigh pricing, platform access and options such as dynamic product ads.
The standings: top 10
| Name | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|
| 01 AdRoll | 4.5 | Free plan | Free plan | Web, API | 15 Oct 2026 |
| 02 Adwisely | 4.3 | $49 a month | Free trial | Web | 1 Oct 2026 |
| 03 YouAppi | 4.2 | — | — | Android, iPhone & iPad, Web | 8 Oct 2026 |
| 04 Rontar | 2.9 | Free plan | Free plan | Web | 24 Sep 2026 |
| 05 ad:personam | 2.8 | Free plan | Free plan | Web | 24 Sep 2026 |
| 06 releva.nz | 2.8 | Free plan | Free plan | Web | 24 Sep 2026 |
| 07 Ako Marketing | 2.7 | Free plan | Free plan | Web | 24 Sep 2026 |
| 08 Flightplan | 2.7 | Free plan | Free plan | Web | 24 Sep 2026 |
| 09 Nabu: Google Ads Retargeting | 2.7 | Free plan | Free plan | Web | 24 Sep 2026 |
| 10 Criteo Commerce Growth | 2.4 | — | — | Web | 4 Oct 2026 |
Use the details published by each maker to review free plans, entry-level paid prices, frequency caps and attribution windows.
Before you choose
Compare free access and paid starts
Some offerings provide a free plan, and some listed tools include trial periods. Determine whether the option is free, freemium or paid.
Monthly entry prices shown are €149 for ad:personam, $29 for Ako Marketing, $49 for Adwerx and Adwisely, and $9 for Meteor.link. Other entries give pricing on request.
Match the platform to your workflow
The catalog covers web, API, iOS and Android; verify support for the platform your team uses before you compare campaign controls.
Review audience sources alongside ad channels
This category lists audience sources and ad channels as fields for comparison. Review the available choices against where your audiences come from and where you plan to place ads.
Look for dynamic product ads
Dynamic product ads are a comparison field on this list. Check whether that capability fits the product-feed or catalog work you need to handle.
Review capping and attribution
Frequency capping and attribution window are listed comparison fields. Check the controls and time window shown for a tool before choosing it.