sellerboard

sellerboard is a profit analytics and business management platform for online sellers. Its dashboard brings sales, orders, refunds, advertising costs, estimated payouts, net profit and business KPIs into view. For Amazon costs, it accounts for more than 100 fees and supports several COGS methods, including FIFO, constant, batch, period-based and marketplace-specific approaches. The inventory planner uses sales history, seasonality, supplier lead times and user preferences to recommend reorder timing and quantities. PPC reporting can break results down by campaign, ad group or keyword, and bid automation can target ACOS or profitability. Refund reports show costs and reasons, including FBA fees and lost COGS on unsellable returns. sellerboard describes support for Amazon, Walmart and eBay, plus integrations with QuickBooks and ShipStation. Mobile apps for iOS and Android include inventory and alerts features, and a Chrome plugin is available. Plans start at $15/mo billed annually; a one-month free trial is offered without a credit card.

sellerboard combines profit reporting with inventory, PPC and refund tools for sellers on supported marketplaces. It has no free plan, but offers a one-month trial and annual billing from $15/mo.

It suits sellers who want to track profitability, inventory, advertising and refunds across supported marketplaces. Mobile apps, a browser extension and accounting or shipping integrations may also fit sellers who use those tools.

sellerboard is a paid profit-analytics and operations suite for Amazon-focused sellers who need one view of margins, advertising, inventory and refunds. It is best suited to established multi-marketplace businesses that can use its order, user and account allowances; smaller sellers should weigh those quotas against the monthly commitment.

Overview

Founded in 2017 and headquartered in Germany, sellerboard combines business reporting with practical controls for marketplace operators. Its dashboard brings together sales, orders, refunds, advertising costs, estimated payouts, net profit and other business KPIs, while its marketing attribution, customer cohorts and product-margin tracking support more detailed analysis.

The service supports Amazon, Walmart and eBay sales, with coverage of all Amazon marketplaces. QuickBooks integration syncs profit, fees and expenses, and ShipStation can import actual FBM shipping costs into profit reports. Authenticator-app two-factor authentication uses six-digit login codes. Account data can be set to delete automatically after 18 months or retained longer through a custom retention period.

Key features

Profit and cost accounting

sellerboard accounts for more than 100 Amazon fees, a useful safeguard against margin reports that ignore fulfillment or marketplace charges. Cost of goods sold can use FIFO, constant, batch, period-based or marketplace-specific methods, giving businesses with different accounting practices a way to align reports with their inventory model.

Inventory planning

The planner recommends when and how much to reorder using sales history, seasonality, supplier lead times and user preferences. That makes it more useful for purchasing decisions than a simple stock count, particularly where lead times and seasonal demand materially affect cash flow.

PPC and refunds

PPC reporting can be viewed by campaign, ad group or keyword. Bid automation works toward a target ACOS or profitability goal, so it is aimed at sellers managing advertising efficiency rather than only reviewing spend after the fact. Refund reporting separates refunded amounts, FBA fees, refund commissions and lost COGS on unsellable returns, exposing costs that can otherwise disappear inside aggregate revenue figures.

Mobile and alerts

iOS and Android apps include inventory and alert features, and a Chrome plugin is also provided. The mobile options are practical for monitoring stock and exceptions away from a desktop, while the browser extension supports sellers who work in Chrome.

Pricing

There is no free plan. A one-month trial is advertised without a credit card, and email support is stated to reply within 24 hours. Annual billing lowers every listed tier, but renewals and usage should be evaluated against the plan quotas.

Standard fits a smaller operation that needs core reporting and limited outreach. Professional is the more practical step for sellers whose order volume or review-request program outgrows Standard. Business and Enterprise are designed for larger catalogs, teams and account portfolios; Enterprise’s higher order and outreach ceilings are the reason to pay its premium. The cheaper tiers give up order capacity, additional users, seller accounts and automated-report allowances, so fast-growing businesses should check projected volume before choosing the lowest price.

Platforms

sellerboard is available on web, iOS, Android and as a browser extension. Its storefront coverage is Amazon, Walmart and eBay.

Who it's for

Choose sellerboard if marketplace profit depends on accurate fee and COGS treatment, PPC control, replenishment planning and refund-cost visibility in one system. It is particularly appropriate for multi-account sellers and teams that can use the higher quotas. It is less suitable for a casual seller who wants a no-cost tier or whose activity stays well below the paid plans’ limits.

Pros and cons

• Pros: Broad fee accounting and multiple COGS methods make margin reporting more adaptable; inventory recommendations incorporate seasonality and supplier lead times; PPC automation can target ACOS or profitability; refund reports expose FBA, commission and unsellable-return costs; iOS and Android apps include inventory and alerts.
• Cons: There is no free plan; monthly prices rise from $19 to $79, and each tier caps orders, outreach, users, seller accounts and automated reports; the lowest tier allows only one additional user and 150 monthly follow-up emails or review requests.

Alternatives

For a wider comparison, see Ecommerce Analytics Software.

• Helium 10 is the better starting point for buyers who require a freemium option, with a free tier and Android, iOS, web and extension access.
• PayHelm suits businesses wanting a free plan with 10 users, a 12-month data lookback and coverage for BigCommerce, Shopify, WooCommerce and Amazon.
• Triple Whale is worth considering when a free tier with 10 users and 12 months of data storage is the priority.
• SellerMobile is an alternative paid service with a $19.99 monthly Lite plan, desktop and mobile apps, custom dashboards, product and inventory analytics, and alerts.
• TrueProfit is another paid option, starting at $35 a month for 300 orders with an extra-order surcharge.
• Segmentify offers paid Search & Discovery, Growth Solution and other packages with pricing supplied by a sales manager.
• TrackBee provides a €19.99 monthly Insights plan, excluding VAT, with no usage caps but requiring an active TrackBee plan.
• Conversific is a web-based freemium alternative with a free plan for one store and unlimited orders.

Verdict

sellerboard is a strong choice for Amazon-led sellers who want profit, PPC, inventory and refund decisions tied to detailed fee and COGS accounting. Its main reason to choose it is the breadth of operational reporting across marketplaces and devices; its main reason to look elsewhere is the absence of a free plan and the need to match paid quotas to actual team and order volume.