Helium 10

Helium 10 combines e-commerce product and keyword research, advertising, listing optimization, analytics, and operations tools. The company says it supports Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. Its Chrome extension analyzes Amazon and Walmart product data, including sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. The mobile app is available on iOS and Android and includes Profits, Helium 10 Ads, Alerts, blogs, and podcasts. The mobile Ads tool has limited controls, and marketplace account token connections must be made in the web app. Connected seller accounts can only be linked to one Helium 10 account at a time. Disconnecting a marketplace token stops synchronization and permanently removes its associated historical data. The Free plan provides limited tool access and two tokens. Paid plans listed include Platinum at $129.00 per month billed monthly, Diamond at $359.00 per month billed monthly, and Enterprise starting at $1,499.00 per month billed annually. Helium 10 says it was founded in 2015 by e-commerce operators.

Helium 10 brings marketplace research, advertising, analytics, and operations tools into one service. Its mobile app offers selected tools, while account connections and some advertising controls remain web-dependent.

It suits e-commerce brands working across marketplaces such as Amazon, Walmart, and TikTok Shop. Mobile users should note that ad controls are limited and token connections require the web app.

Helium 10 is a seller-focused suite spanning marketplace research, listing work, ads, and business operations. It best suits e-commerce brands active on Amazon, Walmart, or TikTok Shop. Its breadth can consolidate several seller workflows, but paid-plan quotas and account limits make fit depend on team size and usage.

Overview

Helium 10 combines product and keyword research with listing optimization, advertising, analytics, and operations tools. It supports Amazon, Walmart, TikTok Shop, and more than 24 marketplaces; seller account connections are available for Amazon, Walmart, and TikTok. Each marketplace account can connect to only one Helium 10 account at a time, a meaningful constraint for agencies or teams sharing seller accounts.

The Chrome extension analyzes Amazon and Walmart product data, including sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. That makes it useful for marketplace-specific product evaluation, rather than a substitute for general-purpose commerce software.

Key features

Research and performance

Research and listing tools sit alongside marketing attribution, profitability reporting, and product margin tracking. Bringing those jobs into one suite can help sellers connect product selection with ongoing performance; the value is strongest when a business will use several of those capabilities rather than pay for a broad toolkit to perform one narrow task.

Advertising and mobile

Diamond includes Helium 10 Ads, with a 2% managed spend fee. The iOS and Android app includes Profits, Helium 10 Ads, Alerts, blogs, and podcasts, so it offers selected monitoring and content tools away from a desk. Its Ads controls are limited, however, and marketplace token connections must be handled in the web app. Mobile is a companion, not a replacement for web-based setup and ad management.

Connections and data

Disconnecting a marketplace token stops synchronization and permanently removes the historical data associated with that token. Sellers should treat disconnection as a consequential data decision, not simply a way to pause an integration.

Pricing

Helium 10 is freemium. The Free plan costs nothing and provides limited tool access with 2 tokens, making it a way to explore the suite rather than a high-volume operating plan. The pricing note says paid plans start at $99/mo (annual), while the listed monthly plan prices below are billed monthly.

Platinum is the lower-cost paid option for a seller with modest research and inventory needs, but 2 connected accounts and 20 tracked ASINs lifetime impose tight ceilings. Diamond substantially raises the tracking, inventory, and connection allowances and adds five multi-user logins and Ads; its 2% managed spend fee matters to advertising costs. Enterprise targets larger operations, with a starting price and capacity for 10 or more users and at least 15 seller accounts. The listed plan terms do not give Platinum or Diamond multi-user access, so teams needing named logins should weigh Diamond's stated allowance.

First-time subscribers may request a full refund of their initial subscription payment within seven calendar days. Renewals are not eligible.

Platforms

Helium 10 is available on web, iOS, Android, and as a browser extension. Use the web app for account token connections; the mobile apps provide selected tools, with limited Ads controls.

Who it's for

Helium 10 is a stronger fit for e-commerce brands managing research, listings, advertising, and performance across Amazon, Walmart, and TikTok Shop than for sellers who need only a lightweight keyword tool. Its multi-marketplace coverage and profitability features suit operators bringing several workflows together. Solo sellers with small quotas may find Platinum restrictive, while teams should account for the one-Helium-10-account-per-marketplace-connection rule.

Pros and cons

• Pros: Product evaluation in the Chrome extension includes sales, estimated FBA fees, reviews, sellers, fulfillment method, and Best Seller Rank across Amazon and Walmart.
• Pros: Research, listing optimization, attribution, profitability reporting, and margin tracking are combined, reducing the need to separate those workflows across tools.
• Pros: Diamond's 5 multi-user logins and 10 connected accounts provide more room for growing teams than Platinum's 2 connected accounts.
• Cons: Platinum's 20 tracked ASINs lifetime and 100 monthly keyword searches constrain sellers with larger catalogs or frequent research needs.
• Cons: Mobile Ads has limited controls, and web access is required to connect marketplace tokens.
• Cons: Disconnecting a token permanently removes its associated historical data, while a marketplace account cannot connect to multiple Helium 10 accounts at once.

Alternatives

For narrower keyword discovery, QuestionDB offers a web-based freemium option with a Free plan capped at 5 searches per month and a Solo plan at $9.99 a month for 100 searches monthly. It is a more focused choice when a seller needs search discovery rather than Helium 10's broader marketplace operations suite.

CanIRank is a web-based freemium alternative with a free trial, suited to readers comparing another option in this category. EHunt is a freemium alternative available on web, extension, and API. eRank offers a web and extension freemium option whose Free plan includes 5 keyword lookups per day, 1 shop and 50 listings. Keyword Discovery is a web and API alternative with a free Standard plan that includes 1,500 searches per day and 20 projects.

Keyword Revealer is another web-based freemium keyword option. Keyword Tool offers web and API access, with a Starter plan at $68 a month including 50 requests per day and 16 platforms. Keyword Tool Dominator is a freemium extension and web alternative. For category browsing, see Keyword Research Tools and Ecommerce Analytics Software.

Verdict

Choose Helium 10 if your e-commerce business will use its combined marketplace research, listing, advertising, and profitability tools across Amazon, Walmart, or TikTok Shop. The main reason to choose it is the breadth of seller workflows in one service; the main reason to look elsewhere is the cost and quota structure when you need only a small slice of that suite or require more flexible shared account connections.