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TrueProfit
What it is
TrueProfit is a net profit analytics platform for Shopify and TikTok Shop sellers. It measures marketing channels, products, and customers through net profit, and provides a real-time dashboard for profit, margins, ad spend, and other key metrics. Users can create customizable profit-and-loss reports for any date range. Cost tracking includes COGS rules by SKU, quantity, and region, dynamic shipping rules, and fixed or variable operating costs. Listed connections include Shopify, TikTok Shop, advertising platforms, fulfillment platforms, and shipping providers. Its MCP connection can make TrueProfit data available to compatible assistants such as Claude and ChatGPT for analysis. A mobile app is available for Android and iOS, while a Chrome extension generates ad URL parameters for several advertising platforms. There is no free plan; Basic costs $35 a month and includes 300 orders, with a 14-day trial. Billing recurs every 30 days through Shopify's app-billing system. Multiple Shopify stores can be viewed together, but each store needs a separate TrueProfit subscription.
For and against
For
- Real-time customizable profit and margin dashboard.
- P&L reports can cover any date range.
- Cost rules cover SKU, quantity, and region.
- 14-day trial is available.
- Mobile app available on Android and iOS.
Against
- No free plan.
- Basic includes 300 orders; extra orders cost $0.3 each.
- Each Shopify store requires a separate subscription.
- Billing recurs every 30 days.
The verdict
TrueProfit brings sales, marketing, and operating costs into net profit reporting for Shopify and TikTok Shop. It starts at $35 a month with a 14-day trial, and does not offer a free plan.
Who it suits
TrueProfit is intended for solopreneurs, growing brands, and established businesses with complex cost structures. It is aimed at sellers using Shopify or TikTok Shop who need profit and cost reporting.
Plans and prices
Basic
300 orders · $0.3 per extra order · Maximum surcharge: $300
Read 1 Oct 2026 · trueprofit.io
Advanced
600 orders · $0.2 per extra order · Maximum surcharge: $500
Read 1 Oct 2026 · trueprofit.io
Ultimate
1500 orders · $0.1 per extra order · Maximum surcharge: $700
Read 1 Oct 2026 · trueprofit.io
Enterprise
3500 orders · $0.07 per extra order · Maximum surcharge: $1000
Read 1 Oct 2026 · trueprofit.io
On the record
- AI connection
- TrueProfit MCP connects TrueProfit data to MCP-compatible assistants such as Claude and ChatGPT for data-backed analysis.trueprofit.io · read 1 Oct 2026
- Billing cycle
- TrueProfit uses a recurring 30-day billing cycle and charges are collected by Shopify through its app-billing system.helpdesk.trueprofit.io · read 1 Oct 2026
- Browser extension
- The Chrome Parameter Generator extension supports Facebook, Google, TikTok, Microsoft Bing, Snapchat, Pinterest, and X for generating ad URL parameters.helpdesk.trueprofit.io · read 1 Oct 2026
- Core dashboard
- The platform provides a real-time customizable dashboard for net profit, margins, ad spend, and other key metrics.trueprofit.io · read 1 Oct 2026
- Cost tracking
- TrueProfit supports advanced COGS rules by SKU, quantity, and region, dynamic shipping rules, and fixed or variable operating costs.trueprofit.io · read 1 Oct 2026
- Data handled
- The privacy policy says the app accesses orders, products, store information, and customer shipping addresses, spend, and order count from Shopify or TikTok Shop accounts.trueprofit.io · read 1 Oct 2026
- Free trial
- Every plan includes a 14-day free trial with no charge during the trial period.helpdesk.trueprofit.io · read 1 Oct 2026
- Integrations
- Listed integrations include Shopify, TikTok Shop, Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Amazon Ads, X Ads, Pinterest Ads, AdRoll, fulfillment platforms, and shipping providers.trueprofit.io · read 1 Oct 2026
- Mobile availability
- The TrueProfit mobile app is available for free download from both the iOS and Android app stores.helpdesk.trueprofit.io · read 1 Oct 2026
- Multi-store limit
- Multiple Shopify stores can be viewed together, but each store requires its own separate TrueProfit subscription.trueprofit.io · read 1 Oct 2026
- P&L reporting
- TrueProfit generates customizable profit-and-loss breakdowns for any date range.trueprofit.io · read 1 Oct 2026
- Security and compliance
- TrueProfit states that it is fully GDPR and CCPA compliant and uses secure data encryption.trueprofit.io · read 1 Oct 2026
- Support
- TrueProfit says its support team responds fast around the clock, and Enterprise includes prioritized support.trueprofit.io · read 1 Oct 2026
- Target users
- TrueProfit identifies solopreneurs, scaling brands, and established businesses with complex cost structures as intended users.trueprofit.io · read 1 Oct 2026
- What it does
- TrueProfit is a Net Profit Analytics platform for Shopify that evaluates marketing channels, products, and customers through net profit.trueprofit.io · read 1 Oct 2026
