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TrackBee
Utrecht, Netherlands
What it is
TrackBee captures Shopify conversion events on the server, adds first-party data, and sends the enriched events to connected marketing platforms. It can work alongside existing pixels and deduplicates sales those pixels have already reported. The service is aimed at direct-to-consumer brands running paid media and the agencies supporting them. It lists 19 integrations, including Meta, Google Ads, TikTok, Klaviyo, Google Analytics 4, and Shopify Hydrogen. For Klaviyo users, it recovers browse, cart, and checkout abandonment events for flows. TrackBee Insights lets users query advertising data in plain language through Claude or ChatGPT, down to campaign and ad set level. Shopify installation is described as taking under five minutes without code changes or a developer. A subscription also includes the mobile app, which shows revenue, orders, MER, ad spend, CAC, and recovered revenue. Plans start at €79/mo, billed monthly and excluding VAT, with charges and store limits varying by plan. A 30-day trial is listed; there is no free plan.
For and against
For
- Deduplicates events already reported by tracking pixels.
- Lists 19 marketing and storefront integrations.
- Includes mobile metrics with a subscription.
- Shopify setup requires no code changes or developer.
Against
- No free plan is listed.
- Start costs €79 per month, excluding VAT.
- Tracked-revenue and store limits vary by plan.
The verdict
TrackBee combines Shopify server-side event tracking with marketing integrations, abandonment-event recovery, and store metrics. Check the plan’s revenue and store limits against your needs; a 30-day trial is listed.
Who it suits
TrackBee suits direct-to-consumer brands using paid media and agencies managing their campaigns. It may also fit Shopify teams that want server-side conversion tracking and mobile store metrics.
Plans and prices
TrackBee Insights
Requires an active TrackBee plan; no usage caps
Read 9 Oct 2026 · trackbee.ai
Start
€25K tracked revenue/month; €6 per €1K extra; up to 2 stores; all integrations; live chat and email support
Read 9 Oct 2026 · trackbee.ai
Pro
€100K tracked revenue/month; €1 per €1K extra; up to 4 stores, then €49/month each; all integrations; priority chat and WhatsApp
Read 9 Oct 2026 · trackbee.ai
Scale
€500K tracked revenue/month; €0.75 per €1K extra; up to 6 stores, then €49/month each; all integrations; priority chat and WhatsApp; personal onboarding
Read 9 Oct 2026 · trackbee.ai
Advanced
€2M+ tracked revenue/month; best rate per €1K tracked; unlimited stores; all integrations; dedicated account manager; personal onboarding
Read 9 Oct 2026 · trackbee.ai
On the record
- Audience
- The maker says TrackBee is built for direct-to-consumer brands running paid media and the agencies that manage them.trackbee.ai · read 9 Oct 2026
- Company
- TrackBee's About page says it was founded in 2022 and has four office locations; the privacy policy identifies it as operated by EC Solutions Software B.V. and gives an Enschede address.trackbee.ai · read 9 Oct 2026
- Insights
- TrackBee Insights lets users ask questions in plain language across advertising data in Claude or ChatGPT, down to campaign and ad set level.trackbee.ai · read 9 Oct 2026
- Integrations
- The maker lists 19 integrations, including Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Klaviyo, Google Analytics 4, Calendly, and Shopify Hydrogen.trackbee.ai · read 9 Oct 2026
- Klaviyo
- TrackBee says it recovers browse, cart, and checkout abandonment events so Klaviyo flows can reach visitors its own tracking misses.trackbee.ai · read 9 Oct 2026
- Mobile app
- TrackBee Mobile provides store metrics including revenue, orders, MER, ad spend, CAC, and recovered revenue, and is included with a TrackBee subscription.trackbee.ai · read 9 Oct 2026
- Pixel compatibility
- TrackBee runs alongside existing tracking pixels and deduplicates events so a sale already reported by a pixel is not counted twice.trackbee.ai · read 9 Oct 2026
- Pricing limits
- Plans vary by monthly tracked revenue and store count; revenue above the included amount incurs the listed per-€1K rate, and the maker says service continues when the limit is exceeded.trackbee.ai · read 9 Oct 2026
- Privacy and security
- The privacy policy says TrackBee uses technical and organizational safeguards including server security, antivirus and firewall protection, employee conduct rules, and confidentiality commitments.trackbee.ai · read 9 Oct 2026
- Purpose
- TrackBee captures Shopify conversion events server-side, enriches them with first-party data, and sends them to connected marketing platforms.trackbee.ai · read 9 Oct 2026
- Setup
- The maker says Shopify installation takes under five minutes and requires no code changes or developer.trackbee.ai · read 9 Oct 2026
- Support
- The maker says support answers in under five minutes, seven days a week, with stated weekday and weekend CET hours.trackbee.ai · read 9 Oct 2026
