Samta
Medan, North Sumatra, Indonesia
What it is
Samta is a cloud-based hotel and property management platform combining a PMS, channel manager, booking engine, and operational modules. The PMS handles reservations, check-in and check-out, housekeeping, real-time room and guest management, and operational and financial reports. Its channel manager synchronizes rates and room availability with online travel agencies across properties and channels, including Booking.com, Agoda, Traveloka, Tiket.com, Airbnb, Expedia, Trip.com, and Pegipegi. The booking engine connects with a property website and lists Midtrans, Xendit, and DOKU payment gateways. An AI chatbot handles bookings, guest questions, and payment processes through WhatsApp, websites, and Facebook. Revenue insights calculate occupancy, ADR, and RevPAR and provide demand forecasts, revenue forecasts, and dynamic pricing recommendations. Additional modules include POS, HRIS, accounting, and SamtaGPT business intelligence. Basic starts at Rp 149rb/bulan for 1–15 rooms and up to five users; Professional starts at Rp 749rb/bulan for 16–50 rooms and up to 15 users. Enterprise covers 50+ rooms with unlimited users at a custom quote. Samta says data is encrypted, firewall-protected, monitored continuously, and not sold.
For and against
For
- PMS covers reservations through financial reports
- Channel manager connects named online travel agencies
- AI chatbot handles bookings and guest questions
- Revenue insights include ADR and RevPAR
- Offers POS, HRIS, accounting, and business intelligence
Against
- Channel manager is an add-on on Basic and Professional
- Enterprise pricing requires a custom quote
- Basic supports up to five users
- Samta Staff can access employee location
The verdict
Samta combines core hotel operations, distribution, booking, guest messaging, and analytics in one cloud platform. Review the room, user, and add-on limits when matching a plan to your property.
Who it suits
Samta suits lodging businesses from homestays and guest houses to hotels, resorts, and larger property groups. It is useful for teams wanting reservations, distribution, guest communication, and revenue tools together.
Plans and prices
Basic
1–15 kamar · up to 5 users · channel manager available as add-on
Read 11 Oct 2026 · samta.cloud
Professional
16–50 kamar · up to 15 users · channel manager available as add-on
Read 11 Oct 2026 · samta.cloud
Enterprise
50+ kamar · unlimited users
Read 11 Oct 2026 · samta.cloud
On the record
- AI assistant
- The AI chatbot handles bookings, guest questions, and payment processes and is described as available through WhatsApp, websites, and Facebook.samta.cloud · read 11 Oct 2026
- Analytics
- AI revenue insights include occupancy, ADR, and RevPAR calculations, demand forecasts, revenue forecasts, and dynamic pricing recommendations.samta.cloud · read 11 Oct 2026
- Android app
- The privacy policy describes Samta Staff as an Android app that can access location for employee attendance and work-location monitoring.samta.cloud · read 11 Oct 2026
- Booking engine
- The booking engine integrates with a property website and lists Midtrans, Xendit, and DOKU as payment gateway integrations.samta.cloud · read 11 Oct 2026
- Channel manager
- The channel manager syncs rates and room availability with online travel agents and supports multiple properties and channels.samta.cloud · read 11 Oct 2026
- Data handling
- The privacy policy says Samta does not sell personal or location data and identifies AWS or Google Cloud as hosting providers.samta.cloud · read 11 Oct 2026
- Integrations
- The site names Booking.com, Agoda, Traveloka, Tiket.com, Airbnb, Expedia, Trip.com, and Pegipegi among its OTA connections.samta.cloud · read 11 Oct 2026
- Intended customers
- The listed plans target small lodging properties such as homestays and guest houses, mid-sized hotels and resorts, and larger hotel chains or property groups.samta.cloud · read 11 Oct 2026
- Other modules
- The platform also offers POS, HRIS, accounting, and SamtaGPT business intelligence features.samta.cloud · read 11 Oct 2026
- PMS
- The PMS supports reservations, check-in and check-out, housekeeping, real-time room and guest management, and operational and financial reports.samta.cloud · read 11 Oct 2026
- Product
- Samta is a cloud-based, all-in-one hotel and property management platform combining PMS, channel management, booking engine, and other operations tools.samta.cloud · read 11 Oct 2026
- Security
- Samta's privacy policy says data is encrypted in transit and at rest, protected by firewalls, and monitored for security 24/7.samta.cloud · read 11 Oct 2026
- Support
- Basic includes email support, while Professional lists phone and email support and priority support; Enterprise lists priority 24/7 support.samta.cloud · read 11 Oct 2026
