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Routific

Routific · Vancouver, BC, Canada · founded 2012

What it is

Routific is a delivery management platform with route optimization for last-mile delivery businesses. Its optimizer takes driver preferences, business priorities, and traffic patterns into account when creating routes. Dispatchers can adjust routes by moving stops on a map or timeline and add last-minute deliveries. Drivers receive routes and instructions in a mobile app, with navigation through Google Maps, Waze, or Apple Maps. Live GPS tracking shows driver locations and updated ETAs; Routific says tracking happens only while drivers are working. Customers can follow an approaching driver through an automated tracker link and receive a completion notification. Drivers can collect signatures and multiple photos as delivery evidence. The platform offers APIs and real-time webhook events, and names Shopify, WooCommerce, Magento, Zoho, and BigCommerce among its integrations. The free plan covers up to 100 orders per month, includes email notifications, and excludes SMS. The paid plan is $150 a month for 101 to 1,000 orders monthly; higher volumes have per-order charges. A free 7-day trial is listed.

For and against

For

  • Free plan covers up to 100 orders monthly.
  • Routes account for preferences, priorities, and traffic.
  • Customers can follow drivers through tracker links.
  • Drivers can collect signatures and multiple photos.
  • Free 7-day trial.

Against

  • Free plan excludes SMS notifications.
  • Paid plan costs $150 a month for 101–1,000 orders.
  • Higher order volumes have per-order charges.

The verdict

Routific combines route planning, dispatch, tracking, and delivery updates for last-mile operations. Its order limits, SMS exclusion, and volume-based charges are important to consider when evaluating a plan.

Who it suits

It suits last-mile delivery businesses, including food, courier, farm, grocery, and florist operations. It may fit teams that need route dispatch, driver tracking, and customer updates.

Plans and prices

Free

Free

100 orders/month · all features except SMS notifications · unlimited drivers and dispatchers

Paid

$150a month

101–1,000 orders/month · unlimited drivers and dispatchers · higher volumes add per-order fees · SMS extra

Volume usage: 1,001–2,000 orders

$0.15usage-based

1,001 to 2,000 orders per month

Volume usage: 2,001–3,000 orders

$0.13usage-based

2,001 to 3,000 orders per month

Volume usage: 3,001–5,000 orders

$0.10usage-based

3,001 to 5,000 orders per month

Volume usage: 5,001–10,000 orders

$0.08usage-based

5,001 to 10,000 orders per month

Volume usage: 10,001–20,000 orders

$0.05usage-based

10,001 to 20,000 orders per month

Volume usage: 20,001–50,000 orders

$0.03usage-based

20,001 to 50,000 orders per month

Volume usage

$0.03usage-based

20,001–50,000 orders · 3¢ per order

Every plan, in full

On the record

API authentication
API access uses bearer tokens created in company integration settings; tokens expire and then return a TOKEN_EXPIRED error.api-docs.routific.com · read 14 Oct 2026
API capabilities
The Platform API supports order creation and cancellation, route creation, optimization, publishing to drivers and completion updates.api-docs.routific.com · read 14 Oct 2026
Company facts
LinkedIn lists Routific as privately held, founded in 2012, headquartered in Vancouver and employing 11–50 people.linkedin.com · read 14 Oct 2026
Company legal name
The Android listing identifies the developer as Routific Solutions Inc.play.google.com · read 14 Oct 2026
Customer notifications
The platform sends branded email delivery updates and offers SMS notifications as a paid add-on.routific.com · read 14 Oct 2026
Customer updates
Automated delivery tracker links let customers view the approaching driver in real time and receive a completion notification.routific.com · read 30 Sep 2026
Documentation depth
The API documentation includes endpoint references, examples, webhook verification guidance and an LLM-readable documentation index.api-docs.routific.com · read 14 Oct 2026
Driver app
The mobile driver app provides route lists or maps, navigation through Google Maps, Apple Maps or Waze, delivery instructions and stop status updates.play.google.com · read 14 Oct 2026
Funding and founders
Crunchbase lists Routific Solutions Inc., founders Andre Soesilo, Andrew Kwok, Marc Kuo and Suzanne Ma, five funding rounds and investors including Scale AI, Techstars Chicago and Sustainable Development Technology Canada.crunchbase.com · read 14 Oct 2026
Independent company profile
Gartner's Routific profile also lists a private company founded in 2012 with headquarters in Vancouver and 11–50 employees.gartner.com · read 14 Oct 2026
Integrations
Routific lists two-way Shopify synchronization, WooCommerce, Magento, Zoho, BigCommerce, Zapier and webhook connections.routific.com · read 14 Oct 2026
Intended customers
Routific describes its software as designed for last-mile delivery businesses and showcases food, courier, farm, grocery, and florist industries.routific.com · read 30 Sep 2026
Limit: administration mobile app
A Software Advice reviewer wanted a separate app for administering routes.softwareadvice.com · read 14 Oct 2026
Limit: API documentation
A G2 reviewer said parts of the API documentation were unclear and poorly organized.g2.com · read 14 Oct 2026
Limit: free-trial fleet size
A GetApp reviewer reported that the free trial limited vehicles to 20, despite needing 36 drivers.getapp.co.uk · read 14 Oct 2026
Limit: legacy Android app
The legacy Android driver app is rated 2.6 out of 5 from 126 reviews, with complaints about crashes, low-signal problems and inability to alter routes while driving.play.google.com · read 14 Oct 2026
Limit: routing accuracy
G2 reviewers report occasional inefficient or overlapping routes, address geocoding errors and duplicate deliveries not being combined.g2.com · read 14 Oct 2026
Live tracking
Dispatchers and customers can see driver progress and estimated arrival times through live tracking links.routific.com · read 14 Oct 2026

The review

Overview

Routific is delivery management software for last-mile operators, including food, grocery, courier, farm, and florist businesses. It is a strong fit for teams coordinating drivers, changing routes, and keeping customers updated; its order-based pricing makes it less compelling for high-volume operators who need predictable costs.

Key features

Route planning weighs driver preferences, business priorities, and traffic patterns, rather than treating the shortest route as the only goal. Dispatchers can move stops on a map or timeline and add late deliveries, which helps when the day’s plan shifts after routes are set. Time-window planning, recurring routes, and automatic reoptimization add value for repeat schedules and changing workloads. The maximum is 1,000 stops, so operations that need more should look elsewhere.

Drivers get routes and delivery instructions in a mobile app, with navigation through Google Maps, Waze, or Apple Maps. Live GPS tracking provides driver locations and updated ETAs; Routific says it tracks drivers only while they are working. Customers can follow an approaching driver through a tracker link and receive a delivery-completion notice, giving dispatchers a way to reduce uncertainty without fielding every status inquiry. Email notifications are included, but SMS is a paid add-on available by quote.

Proof of delivery includes signatures and multiple photos, creating an audit trail useful when a delivery is disputed. APIs and real-time webhook events support integrations with Shopify, WooCommerce, Magento, Zoho, and BigCommerce; the Shopify integration is two-way. The privacy policy describes US data hosting, SSL-secured communications, and salted password hashes, while acknowledging that absolute security cannot be guaranteed. A view-only support dashboard is included with every plan.

Pricing

The Free plan costs nothing and covers up to 100 orders a month, with all features except SMS notifications. It is a practical way for a small operation to try the workflow or handle low volume, but the order cap and lack of SMS limit its usefulness as a growing delivery service.

The Paid plan costs $150 a month for 101 to 1,000 orders a month, with a flat price for the first 1,000 orders. That makes the paid tier suitable for a team with regular delivery volume that needs the full feature set, but the jump from free is substantial for a business just beyond the 100-order cap. A free 7-day trial is available.

Higher volumes incur per-order charges: $0.15 a month for 1,001–2,000 orders, $0.13 a month for 2,001–3,000, $0.10 a month for 3,001–5,000, $0.08 a month for 5,001–10,000, $0.05 a month for 10,001–20,000, and $0.03 a month for 20,001–50,000. These volume discounts lower the marginal rate as order counts rise, but total costs still scale with usage. SMS is not included in the free plan and requires a quote as an add-on.

Platforms

Routific is available on Android, iOS, web, and through an API. That mix supports dispatch from a browser, mobile access for drivers, and integrations for businesses connecting delivery operations to other systems.

Who it's for

Routific makes the most sense for last-mile businesses with recurring or time-sensitive delivery routes and multiple drivers, especially teams that benefit from customer tracking and proof of delivery. It is less suited to occasional route planning, businesses needing more than 1,000 stops, or operators who want SMS included at no extra charge.

Pros and cons

  • Pros: Route optimization considers driver preferences, priorities, and traffic, while manual route editing and reoptimization help dispatchers adapt to changes.
  • Pros: Driver tracking, customer tracker links, and delivery-completion notices cover visibility for both dispatchers and recipients.
  • Pros: Signature and photo proof of delivery create useful evidence for resolving disputes.
  • Cons: The free plan stops at 100 orders a month and excludes SMS, making it a limited long-term option for growing operations.
  • Cons: Paid service starts at $150 a month, and higher order volumes add usage charges, so costs rise with throughput.
  • Cons: The 1,000-stop maximum rules out workloads that exceed that ceiling.

Alternatives

For a low-cost route-planning option with a sharply smaller free allowance, consider Route4Me: its free plan covers 10 stops and saves routes for 7 days, while its $9.99 a month plan has unlimited stops. MileApp is another freemium option, with a free plan offering unlimited users, 1,000 tasks a month, and 10 vehicles per routing.

Onro may suit teams comparing a customizable demo plan with unlimited orders, users, and drivers. Fleetbase is worth considering when self-hosting matters or when a cloud plan with unlimited orders and users is a better fit. Cartwheel offers a $99 a month plan covering 400 deliveries, then charges $0.25 per order.

EasyRoutes is a better match for a Shopify-only, single-driver operation that can work within its free plan’s 50 orders a month and 10 orders at once. OptimoRoute is a paid alternative with a Lite plan at $35.10 a month billed annually per driver, covering up to 700 orders at once and including live tracking and a Web Service API. Podfather is another paid option to compare, with pricing tiers discussed after a demo.

For broader category browsing, see Delivery Management Software and Route Optimization Software.

Verdict

Choose Routific if your last-mile operation needs flexible route planning, active delivery visibility, customer updates, and proof of delivery in one workflow. Its strongest case is the combination of route control and delivery communication; look elsewhere if the $150 a month paid entry, usage-based charges, SMS add-on, or 1,000-stop ceiling does not suit your operation.

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