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ReviewTrackers
ReviewTrackers · Chicago, Illinois, United States · founded 2012
What it is
ReviewTrackers provides reputation management and insights tools for businesses monitoring customer feedback and working to improve customer experiences. It collects reviews from Google, Facebook, Yelp, Tripadvisor, Healthgrades, Vitals, and more than 100 additional sources. Businesses can request feedback by email and SMS, receive monitoring alerts, use AI response assistance, and display reviews with widgets. The Starter plan includes alerts, dashboards, review and feedback requests, review responding, and unlimited users. Essential adds experience analysis and competitor insights to Starter features. Data Only combines review information from more than 100 sources for analysis in a platform the customer chooses. Listed add-ons include local listings management, local search rank, managed services, white label, employer brand, and App Store packages. Integrations described include Google Business Profile, Apple Maps, Hootsuite, and OpenTable. The service is available on web, iOS, and Android. ReviewTrackers is based in Chicago, Illinois, and says it was created in May 2012. There is no free plan, and pricing is provided on request; plans are paid annually, with prices varying by plan and number of locations.
For and against
For
- Review sources include more than 100 additional sources
- Review requests can use email and SMS
- Starter includes unlimited users
- AI response assistance and display widgets are listed
- Available on web, iOS, and Android
Against
- No free plan
- Pricing is provided on request
- Plans are paid annually
- Pricing varies by plan and number of locations
The verdict
ReviewTrackers covers review collection, monitoring, response support, and analysis across a broad set of sources. Consider its plan structure and annual, location-based pricing when assessing fit.
Who it suits
ReviewTrackers suits businesses that want to monitor feedback across many review sources and request or respond to reviews. Its plans also address teams seeking experience analysis, competitor insights, or review data for analysis in another platform.
Plans and prices
Customizable Reputation Management Experience
pricing shown as starting price
Read 15 Oct 2026 · g2.com
Data Only
review data from 100+ sources · API access
Read 15 Oct 2026 · reviewtrackers.com
Essential
Starter features · experience analysis · competitor insights
Read 15 Oct 2026 · reviewtrackers.com
Starter
unlimited users · alerts · dashboards · review and feedback requests
Read 15 Oct 2026 · reviewtrackers.com
On the record
- Add-ons
- Listed add-ons include local listings management, local search rank, managed services, white label, employer brand, and App Store packages.reviewtrackers.com · read 9 Oct 2026
- Analysis
- The Essential plan adds experience analysis and competitor insights to Starter features.reviewtrackers.com · read 9 Oct 2026
- API authentication
- The observed API uses HTTP Basic authentication and exposes a credential-exchange endpoint at /auth.apis.io · read 15 Oct 2026
- API documentation depth
- An independent API audit reports that the developer portal is credential-gated and that no machine-readable API specification is publicly published.apis.io · read 15 Oct 2026
- App-store monitoring
- An App Store package monitors customer feedback from Google Play and the iOS App Store.reviewtrackers.com · read 15 Oct 2026
- Company size
- LinkedIn lists the company size as 51–200 employees.linkedin.com · read 15 Oct 2026
- Competitor insights
- The Essential plan adds competitor insights to help compare reputation performance.reviewtrackers.com · read 15 Oct 2026
- Compliance
- The company states that it supports HIPAA through a BAA, PCI compliance through Stripe, and GDPR through a data-processing addendum.reviewtrackers.com · read 15 Oct 2026
- Compliance monitoring
- The analytics product can flag feedback trends that may indicate business-specific compliance violations for internal escalation.reviewtrackers.com · read 15 Oct 2026
- Data option
- The Data Only plan combines review data from more than 100 sources for analysis in a platform of the customer's choice.reviewtrackers.com · read 9 Oct 2026
- Data processors
- The subprocessors page lists Amazon and Salesforce/Heroku for cloud hosting, with data processing locations in the United States.reviewtrackers.com · read 9 Oct 2026
- Data protection
- Its GDPR Data Processing Addendum says the provider will implement risk-appropriate technical and organizational security measures and comply with GDPR Article 32 requirements.reviewtrackers.com · read 9 Oct 2026
- Experience analytics
- A proprietary natural-language-processing engine identifies sentiment and trends and automatically categorizes customer feedback.reviewtrackers.com · read 15 Oct 2026
- Funding
- Built In Chicago reported a $2 million venture round led by CSA Partners in June 2014.builtinchicago.org · read 15 Oct 2026
- History
- ReviewTrackers says it was created in May 2012 to help companies manage their online reputation.reviewtrackers.com · read 9 Oct 2026
- Hosting
- Customer data is hosted on AWS servers in the United States.reviewtrackers.com · read 15 Oct 2026
- Integrations
- Documented integrations include Google Business Profile, Facebook, Brandwatch, Hootsuite, OpenTable and Zapier.reviewtrackers.com · read 15 Oct 2026
- Legal name
- Crunchbase lists the legal entity as Review Trackers, Inc.crunchbase.com · read 15 Oct 2026
The review
ReviewTrackers is a reputation-management platform for collecting, watching, responding to, and interpreting customer feedback across a large network of review sites. It is strongest for multi-location organizations and teams that need review workflows plus analysis, while smaller businesses may find its annual, location-based custom pricing difficult to evaluate before buying.
Overview
Founded in 2012 and based in Chicago, ReviewTrackers brings customer feedback into one service intended to improve customer experiences. Connections include Google, Facebook, Yelp, Tripadvisor, Healthgrades, Vitals, and more than 100 other sources. Businesses can request reviews by email and SMS, receive monitoring alerts, use AI response assistance, and publish feedback through review display widgets.
The product separates day-to-day review management from deeper analysis and from a data-export-style option. That gives organizations room to match the purchase to their operating model, but it also means plan selection and location count materially affect the commercial fit.
Key features
Collection and response workflow
The Starter plan combines alerts, dashboards, review and feedback requests, and review responding. Email and SMS requests cover two direct ways to ask customers for feedback. Alerts reduce the need to check each source separately, and AI assistance can help teams prepare responses at scale. Starter also allows unlimited users, which is useful when location managers, marketing staff, and customer-care teams all need access without a seat-based ceiling.
Analysis and competitive context
Essential includes everything in Starter and adds experience analysis and competitor insights. That upgrade is aimed at organizations that want to identify patterns in customer experience and compare their position, rather than simply collect and answer reviews. It is the more appropriate tier when reporting and competitive context are part of ongoing decision-making.
Consolidated data option
Data Only combines review data from more than 100 sources for analysis in a platform chosen by the customer. It suits companies that already have a preferred analytics environment or internal reporting process and do not need ReviewTrackers to serve as the primary review-operations workspace.
Integrations, mobile, and protection
Documented partnerships involve Google Business Profile, Apple Maps, Hootsuite, and OpenTable. The pricing comparison includes a Mobile feature, and the App Store package monitors feedback on Google Play and the iOS App Store. ReviewTrackers’ GDPR addendum commits to risk-appropriate technical and organizational safeguards aligned with GDPR Article 32. Amazon and Salesforce/Heroku are identified as cloud-hosting subprocessors, with processing locations in the United States.
Pricing
ReviewTrackers is paid software with no free plan. A free trial is offered, but trial length is not published. Plans are paid annually per location per month, and pricing varies by plan and number of locations, so every tier requires a quote.
| Plan | What it includes | Best fit |
|---|---|---|
| Starter | Alerts, dashboards, review and feedback requests, review responding, and unlimited users | Teams needing core review operations without a per-user limit |
| Essential | Starter features plus experience analysis and competitor insights | Organizations making decisions from customer-experience and competitive data |
| Data Only | Review data from 100+ sources for analysis in the customer’s chosen platform | Businesses with an established analytics stack that need broad data feeds |
Listed add-ons include local listings management, local search rank, managed services, white label, employer brand, and App Store packages. The annual commitment and per-location calculation favor buyers with predictable, multi-location programs; companies wanting a low-risk monthly entry point or transparent self-serve pricing should look elsewhere.
Platforms
ReviewTrackers supports Android, iOS, and web. That combination covers browser-based administration and mobile access for teams working across locations. The App Store package extends monitoring to Google Play and the iOS App Store.
Who it's for
ReviewTrackers is a strong candidate for multi-location businesses coordinating review requests, responses, and reporting across many sources. Starter fits distributed teams that need unlimited users, while Essential is better for organizations that will use experience analysis and competitor insights. Data Only is the logical choice when a company wants ReviewTrackers’ source coverage but plans to analyze the data elsewhere.
It is less suitable for a small business seeking a free tier, a clearly published monthly price, or a simple single-location purchase. The annual, location-based structure can also be excessive when review management is handled by one or two people.
Pros and cons
Pros
- Very broad source coverage: Google, Facebook, Yelp, Tripadvisor, Healthgrades, Vitals, and 100-plus additional sources can be consolidated.
- Unlimited Starter users: Multiple departments and locations can participate without a stated seat cap.
- Flexible operating scope: Buyers can choose core management, add analysis, or send consolidated data to another platform.
- Useful automation aids: Email and SMS requests, monitoring alerts, AI response assistance, and display widgets support the full review cycle.
Cons
- No free plan: Smaller organizations cannot maintain a permanent no-cost version.
- Custom pricing only: Plan and location-dependent annual pricing makes direct budget comparison harder.
- Annual billing: The commitment is a poor match for buyers who need month-to-month flexibility.
- United States processing locations: Organizations with strict regional data-residency requirements should review this arrangement carefully.
Alternatives
Choose Birdeye instead if you need Android, iOS, web, and API access and prefer pricing requested by location and deployment scope.
Broadly Reputation is a clearer fit for a smaller budget: its Standard plan is $79 a month for Google and Facebook review management, while Pro is $89 a month and adds an AI Reputation Specialist.
Podium Webchat offers a freemium model and a custom quote, making it worth considering when a free starting tier matters.
SOCi Reputation Management suits buyers who want location- and Genius Agent/skill-based pricing without per-user or per-listing fees, though it has no free trial.
Yext Reviews separates review monitoring and review response into packages, so it may fit organizations that want to purchase those functions independently.
Reputation provides published monthly options, including Rep Core at $80 a month and Rep Core + Pulse at $115 a month, for buyers prioritizing price visibility.
ReviewPush starts with a Lite plan at $49 a month and includes Google requests, email, text, and SMS requests, reporting, responding, and competitor features.
ReviewPanel is a freemium web option for buyers who want a free entry point.
For category browsing, compare Restaurant Review Management Software, Review Management Software, Salon Reputation Management Software, and Online Reputation Management Software.
Verdict
Choose ReviewTrackers when a multi-location organization needs broad source coverage, unlimited Starter users, and a path from review operations to experience and competitor analysis. Look elsewhere if transparent monthly pricing, a free plan, or a short-term commitment is more important than centralized scale.