Birdeye

Birdeye is an AI review management platform for multi-location brands. It gathers ratings and reviews from Google, Facebook, and more than 200 industry review sites in one place, then tracks ratings, review counts, and responses over time. Teams can request reviews through email and SMS, with requests directed toward customers likely to respond. AI can draft replies in a brand’s voice and either post them automatically or hold them for approval. The platform reads review text, photos, and past visits, creates branded graphics, and shares reviews on social and web channels. Teams can compare locations with competitors, identify actions to improve, and track visibility on Google, ChatGPT, and Perplexity. Multiple agents route issues and work to address root causes of bad reviews. Birdeye also supports social content creation, scheduling, and replies in a brand voice. Other platform tools include listings, messaging, appointments, surveys, insights, reporting, and ticketing. The mobile app supports customer conversations, review requests and responses, social publishing, notifications, and payments; it is included with a Birdeye subscription at no additional charge. Pricing is available on request.

Birdeye combines review collection and responses with location comparison, social publishing, and additional customer-facing tools. Pricing requires a request, so teams should ask for costs based on their locations and needs.

Birdeye suits multi-location brands that want to manage reviews, customer responses, and social activity across locations. Its mobile app is for subscribers who need those tools on iOS or Android.

Birdeye is a review and customer-experience platform built for multi-location brands. It suits teams coordinating reputation work across many sites; its broad set of tools is a strength, but custom pricing makes the investment harder to assess up front.

Overview

Birdeye brings ratings and reviews from Google, Facebook, and more than 200 industry review sites into one place. Email and SMS requests, monitoring alerts, and review display widgets support the process from collecting feedback to surfacing it elsewhere. For brands managing multiple locations, the consolidated view is more useful than treating each review site as a separate workflow.

It also tracks ratings, review counts, and response activity over time, compares locations with competitors, and points to actions intended to improve performance. Birdeye reports average review volume growth of 128% in the first 90 days. That is a reported average, not a result every business should expect.

Key features

Review collection and responses

Birdeye sends review requests by email or SMS and prioritizes customers it considers likely to respond. It says its approach can produce reviews with up to 15% richer detail, drawing on review text, photos, and past visits. That added context may help teams understand feedback, though businesses should still consider whether the targeting and outreach approach suits their customer relationships.

The response agent drafts replies in the brand voice and can either publish them automatically or hold them for approval. Automatic posting can reduce routine workload across many locations; approval holds give teams a way to retain oversight. Birdeye reports returning more than 200,000 hours of manual response time to local teams each year, but the actual benefit will depend on a brand’s review volume and workflow.

Location insights and customer-facing tools

Competitor comparisons and location-level tracking make Birdeye more than an inbox for reviews. Its AI search visibility tools track visibility on Google, ChatGPT, and Perplexity, while multiple agents route feedback and address root causes of bad reviews. These capabilities are most relevant to brands that can act on patterns across locations; a business seeking only a basic review-request tool may not need this breadth.

Birdeye also creates branded review graphics for social and web, and supports social publishing, scheduling, and responses in the brand voice. The wider platform includes listings, messaging, appointments, surveys, insights, reporting, and ticketing. Named integrations include Salesforce, Epic, Yardi, ServiceTitan, Toast, and Storable; it also offers Birdeye MCP and a Google Partnership.

Pricing

Birdeye uses custom pricing rather than published plan rates. The subscription cost depends on what a business deploys across its locations, and the pricing process asks for contact details and location count. That approach may suit brands that need a tailored deployment, but buyers cannot compare a known monthly price before requesting a quote.

There is one described Birdeye subscription, with no published tiers, seat counts, quotas, trial period, or renewal terms to compare. The mobile app is included with a subscription at no additional charge. Since pricing is tied to location count and deployment, multi-location buyers should request a quote that spells out included tools and any usage limits before committing.

Platforms

Birdeye supports Android, iOS, web, and API access. Its mobile app supports customer conversations, review requests and responses, social publishing, notifications, and payments. Mobile access is included with the subscription, making it useful for teams that need to handle customer-facing work away from a desktop.

Who it's for

Birdeye is aimed at multi-location brands that want to coordinate review collection, response, comparison, and customer-experience workflows across sites. The company says its platform serves more than 10,000 brands. Its breadth is a better fit for organizations with teams and processes to manage across locations than for a single business looking only for simple review monitoring.

Security-conscious buyers can weigh its stated SOC 2 Type II, ISO 27001, HIPAA, GDPR, and CCPA/CPRA coverage. Birdeye says customer data is not used to train public models, and states 99.9% platform uptime, continuous security testing, annual third-party penetration tests, and 24/7 security monitoring and incident response.

Pros and cons

• Pro: Reviews from more than 200 sites, email and SMS requests, responses, and display widgets are brought into a single workflow, which can help teams coordinating many locations.
• Pro: Location and competitor comparisons, AI search visibility tracking, and root-cause routing extend the product beyond review collection for brands prepared to act on those insights.
• Pro: The response agent can post automatically or wait for approval, giving teams a choice between less manual work and closer review.
• Con: Custom pricing and location-based quotes make it difficult to estimate costs or compare value without contacting sales.
• Con: The platform spans many customer-facing functions, which may be more than a single-location business needs.

Alternatives

For a lower-cost, clearly priced review option, Broadly Reputation has Standard at $79 a month for Google and Facebook review management, and Pro at $89 a month with an AI Reputation Specialist. Podium Webchat is worth considering for teams that want a free plan and an industry-tailored quote. ReviewTrackers offers a free trial and plans including a Data Only option covering 100+ review sources or a Starter plan with unlimited users.

Yext Reviews separates review monitoring and response into distinct packages, while DemandHub offers a free trial and a plan starting with 250 contacts and 100 bulk messages per month. FlashTeks has a $19 a month Essential plan with 150 emails per month and a $59 a month Pro plan with 1,000 SMS. Reputation offers Rep Core at $80 a month and Rep Core + Pulse at $115 a month. RepuClinic is a web-only option with a 90-day free pilot and a $197 a month Premium plan.

Readers comparing specialist categories can also browse Salon Reputation Management Software, Review Management Software, Review Generation Software, Restaurant Review Management Software, Online Reputation Management Software, and Legal Marketing Software.

Verdict

Choose Birdeye if your multi-location brand needs one system for collecting and responding to reviews, comparing locations, and coordinating related customer-facing work. Its main advantage is that breadth; its main drawback is having to request custom pricing before you can judge the cost against your needs. Smaller businesses or buyers focused on a narrowly defined review workflow should compare simpler, more transparently priced options first.