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ReviewReply
What it is
ReviewReply connects Google Business Profile locations and generates AI responses that can be published automatically or sent through an approval queue. Users can shape the response voice with tone settings, custom phrases, and rules for wording to use or avoid. Analytics cover rating trends, response rates, sentiment, and location performance over time. Reviews mentioning legal, health, or safety issues are flagged for escalation rather than receiving automatic replies. Email or SMS notifications can alert teams to new reviews, especially one-star reviews. Team access includes Owner, Admin, and Reviewer roles, with approvals recorded in an audit log. The service also lists Yelp and Facebook review imports, API access, and webhooks as shipped capabilities. ReviewReply is web-based and aimed at multi-location operators such as restaurants, dental groups, and hotels. There is no free plan, but a 14-day trial is available. Starter costs $490 a year for 1–3 locations, 100 reviews per month, and one team member. Account data is deleted within 30 days after closure; billing records are retained for seven years.
For and against
For
- Responses can be published automatically or approved first.
- Teams can set tone and custom wording rules.
- Flags legal, health, and safety-related reviews.
- Includes Owner, Admin, and Reviewer roles.
- Offers a 14-day trial.
Against
- No free plan.
- Starter costs $490 a year.
- Starter covers 1–3 locations and 100 monthly reviews.
- Billing records remain for seven years after account closure.
The verdict
ReviewReply combines response controls, escalation flags, and location-level review tracking for multi-location teams. Consider its annual Starter cost and stated location and review limits when assessing fit.
Who it suits
ReviewReply suits multi-location operators, including restaurants, dental groups, and hotels, that want to manage review responses across locations. Its approval queue and team roles may suit businesses that need review replies checked before publishing.
Plans and prices
Starter
1–3 locations · 100 reviews/month · 1 team member
Read 30 Sep 2026 · thereviewreply.com
Growth
4–10 locations · 500 reviews/month · 5 team members
Read 30 Sep 2026 · thereviewreply.com
Scale
11–25 locations · 2,000 reviews/month · unlimited team members
Read 30 Sep 2026 · thereviewreply.com
Enterprise
25+ locations
Read 30 Sep 2026 · thereviewreply.com
On the record
- Analytics
- ReviewReply tracks rating trends, response rates, sentiment, and location performance over time.thereviewreply.com · read 30 Sep 2026
- API
- API access and webhooks are listed as shipped capabilities on the roadmap.thereviewreply.com · read 30 Sep 2026
- Brand voice
- Users can set tone, custom phrases, always-use rules, and never-use rules for AI-generated responses.thereviewreply.com · read 30 Sep 2026
- Compliance
- ReviewReply states that it is GDPR compliant and uses Standard Contractual Clauses for transfers outside the EU.thereviewreply.com · read 30 Sep 2026
- Data retention
- Account data is deleted within 30 days of account closure, while billing records are retained for seven years.thereviewreply.com · read 30 Sep 2026
- Integrations
- The roadmap lists Google Business Profile, Yelp review import, and Facebook review import as shipped integrations.thereviewreply.com · read 30 Sep 2026
- Notifications
- Smart notifications can alert users by email or SMS when new reviews arrive, especially one-star reviews.thereviewreply.com · read 30 Sep 2026
- Purpose
- ReviewReply connects Google Business Profile locations, generates on-brand AI responses, and posts them automatically or routes them through an approval queue.thereviewreply.com · read 30 Sep 2026
- Risk detection
- Reviews mentioning legal, health, or safety issues are flagged and escalated instead of being auto-responded to.thereviewreply.com · read 30 Sep 2026
- Security
- ReviewReply states that it uses TLS in transit, AES-256 encryption at rest, bcrypt password hashing, role-based access controls, and regular security audits.thereviewreply.com · read 30 Sep 2026
- Setup
- The service says businesses can go from zero to fully automated in under 10 minutes.thereviewreply.com · read 30 Sep 2026
- Support
- The Scale plan includes priority support.thereviewreply.com · read 30 Sep 2026
- Target customers
- ReviewReply is built for multi-location businesses such as restaurants, dental groups, hotels, and other local business operators.thereviewreply.com · read 30 Sep 2026
- Team access
- The service provides Owner, Admin, and Reviewer roles, and tracks approvals in an audit log.thereviewreply.com · read 30 Sep 2026
