PRgloo

PRgloo is a communications platform for in-house media relations and internal communications work. Its tools cover enquiry management, a media newsroom, press release and social media publishing, influencer engagement, and coverage management. Listed capabilities also include media and press monitoring, campaign management, a press release builder, and email or multi-channel distribution. Kantar describes it as a cloud-based CRM for managing, recording, and analysing media relations with journalists and influencers. The service is available on the web, Android, and iPhone or iPad. Support options include email or help desk, phone, and chat. Training is offered in person and online, along with webinars, documentation, and videos. A 2022 service contract describes PRgloo’s GDPR processor commitments, including confidentiality and security measures under Article 32. The company profile states that PRgloo was founded in 2014 and is based in London, England. PRgloo has no free plan, but offers a free trial. Pricing is available on request; the listed Basic plan costs $3,500 a year, billed per user, per year.

PRgloo brings media relations, publishing, monitoring, and enquiry workflows together for communications teams. The free trial and available training offer ways to assess the service, while paid pricing requires an inquiry.

PRgloo may suit in-house media communication teams, stakeholders, and internal communications teams coordinating press and media relations. It is available across web and mobile platforms.

PRgloo is a communications workspace for organizations handling media relations and internal communications. It is best suited to teams that need to coordinate press enquiries, publishing and campaign work rather than a single-purpose release tool. Its broad workflow is the main draw, but the per-user annual Basic price makes budget a central consideration.

Overview

PRgloo brings media relations and internal communications work into one platform for in-house teams and their stakeholders. Its mix of enquiry management, publishing, monitoring and campaign tools can reduce the need to split those activities across separate services. That range is useful when communications work spans incoming journalist requests and outbound coverage, but may be more than a small team needs.

Key features

Enquiry management sits alongside a media newsroom and publication tools for press releases and social media. This is a practical fit for teams that both respond to media requests and issue announcements; organizations focused only on distribution may find much of the platform's scope unnecessary.

Media and press monitoring, campaign management, a press release builder, and email or multi-channel distribution extend the workflow from preparing communications to tracking coverage. Influencer engagement and coverage management broaden that remit beyond journalist relations. The combination will matter most to teams coordinating campaigns across journalists and influencers, rather than those seeking just monitoring or a newsroom.

PRgloo is also described as a cloud-based CRM for managing, recording and analysing media relations with journalists and influencers. Its service contract describes GDPR processor commitments, including confidentiality and security measures under Article 32. Support options include email or help desk, phone and chat; training includes in-person and live online sessions, webinars, documentation and videos. That range gives teams several ways to get assistance and learn the system.

Pricing

PRgloo is paid software, with no free plan and a free trial. Basic costs $3,500 a year, billed Per User, Per Year. Because the plan is charged per user annually, the listed price can become a significant commitment as a team adds seats. Custom pricing is available by inquiry, so buyers should confirm the cost and terms that apply to their organization before committing.

The trial offers a way to assess fit before a paid commitment, but it does not replace a free tier for ongoing use. No other plan inclusions or seat quotas are established, so the Basic price alone does not make it possible to judge how its scope compares with a custom-priced arrangement.

Platforms

PRgloo is available on web, Android and iPhone/iPad. That mix supports access across desktop and mobile devices for teams that need to work across them.

Who it's for

PRgloo is a stronger match for in-house communications teams managing journalist enquiries, newsroom publishing, campaigns and coverage in a connected workflow. Influencer engagement and analysis add value where those relationships are part of the team's remit. A smaller organization with occasional press-release needs, or a buyer looking only for monitoring, may be better served by a narrower product and a lower-cost commitment.

Pros and cons

• Pros: Enquiry management, newsroom publishing, monitoring, campaign tools and influencer coverage work sit within one platform, suiting teams with broad communications responsibilities.
• Pros: Email/help desk, phone and chat support, plus several live and self-guided training formats, offer multiple routes for assistance and onboarding.
• Cons: There is no free plan, and Basic is $3,500 per user per year, making ongoing costs a substantial consideration for multi-seat teams.
• Cons: Its broad feature set may be unnecessary for organizations that need only release distribution or monitoring.

Alternatives

For a monitoring-led choice, Cision offers realtime mention streams, AI-powered metrics, dashboards and realtime or scheduled alerts in its Media Monitoring plan. CARMA is another option when online, print, broadcast and social monitoring, automated coverage capture and analytics are the priority. Choose Prezly AI Press Release Optimizer if a free plan and defined site, user and contact limits better fit the need; its Essential plan includes one site, one user and 5,000 contacts.

Muck Rack may suit teams seeking media monitoring and alerts, a media database, pitching, reporting and analytics. Signal AI, Roxhill, Agility PR Solutions and Onclusive Social are also alternatives to consider.

Browse more options in Public Relations (PR) Software.

Verdict

PRgloo is a good fit for in-house communications teams that want media relations, publishing, monitoring and influencer coverage in a shared workflow. Its strongest reason to choose it is that breadth, reinforced by multiple support and training options. Look elsewhere if you need only one communications function or cannot justify a per-user annual Basic commitment.