Isentia

Isentia is a paid media monitoring service available on the web, iOS, and Android. It monitors web and news coverage and tracks content across Facebook, Twitter, YouTube, Instagram, Tumblr, and Reddit. Sentiment analysis is included, so users can review sentiment alongside monitored coverage. Push notifications provide an alert channel. The named social networks and monitoring functions give teams several types of coverage to follow in one service. Isentia is made by a company of the same name, founded in 1982 and headquartered in Sydney, New South Wales, Australia. Its pricing model is paid, and pricing is available on request. The listed platforms allow access through a browser or either supported mobile operating system. For readers comparing monitoring tools, the central capabilities to consider are its web and news monitoring, named network coverage, sentiment analysis, and push alerts.

Isentia brings web, news, and social monitoring together with sentiment analysis and push alerts. Its paid pricing requires an inquiry for a quote.

Isentia may suit teams that need to monitor web and news coverage alongside posts on the listed social networks. It is also relevant for users who want sentiment analysis and push notification alerts.

Overview

Isentia is a media intelligence platform for communications teams that need to follow coverage across online, print, broadcast and social media. It is best suited to organizations that want monitoring, analysis, reporting and journalist outreach in one service. Its broad coverage and reporting tools make it a strong fit for complex communications work; custom pricing makes it harder to assess for teams seeking a self-serve purchase.

Key features

Isentia brings media coverage together and tracks brand mentions across more than 6,000,000 data sources. Users can group topics, sort and filter coverage, and receive real-time alerts, including push notifications. Social monitoring covers Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit, alongside web and news monitoring. This range gives communications teams a shared view of earned media, though organizations relying on social platforms outside those named should check whether their coverage needs are met.

Sentiment analysis and configurable dashboards help teams make sense of coverage. Users can choose charts and metrics and build separate dashboards for campaign reports, crisis monitoring, campaign tracking or monthly reporting. Dashboards can be turned into interactive, branded reports and shared by weblink or PDF, which is useful when findings need to reach people who do not work in the platform.

Connect adds a media database with more than 50,000 Asia-Pacific contacts and tools for sending releases to selected journalists. That makes Isentia relevant to teams that need outreach as well as monitoring, particularly those focused on the Asia-Pacific region. The company also offers tailored media research and measurement projects for work that calls for services alongside its software.

Lumina is Isentia’s AI suite for PR and communications users. Its AI View feature tracks sources cited by Gemini, ChatGPT and Claude when they discuss an organization, extending monitoring to those model responses. The mobile app provides customizable content feeds, notification options, media-item sharing and an embedded player for radio and TV coverage. Print monitoring includes access to a LexisNexis content library.

Isentia says customers receive a local, dedicated account management team; support also includes an online help site and email contact. Its platform was included in Pulsar Group’s ISO/IEC 27001:2022 certification. These details may matter to organizations weighing ongoing support and security credentials as part of a broader vendor decision.

Pricing

Isentia is a paid product with custom pricing. Prospective customers can request a demo, but the product does not publish a price or tier structure. That leaves organizations needing to contact the company to establish the cost and fit; buyers comparing fixed monthly budgets may prefer a service with public plan prices.

No free plan, trial period, seat allowance, usage quota or renewal term is stated for Isentia. Its pricing is therefore best approached as a sales-led purchase for teams evaluating an organization-wide media intelligence service, rather than a low-commitment tool for an individual user.

Platforms

Isentia is available on Android, iOS and the web. The mobile app’s feeds, notifications and embedded broadcast player help users keep up with coverage away from a desktop. Sharing uses the phone’s native sharing function.

Who it's for

Isentia names communications, marketing, government, agency, C-suite, risk and legal, research, and human resources teams among its intended users. Its combination of broad media monitoring, configurable reporting and journalist outreach is most compelling for organizations with ongoing coverage and reporting needs. The Asia-Pacific contact database is a particular advantage for teams seeking regional media outreach. The platform may be more than smaller teams need if they only want a basic social mention tracker or need to choose a tool from published prices.

Pros and cons

• Pros: Monitors online, print, broadcast and social coverage, with more than 6,000,000 data sources cited by the company; breadth suits teams that need a consolidated media view.
• Pros: Configurable dashboards can become branded, shareable reports, supporting campaign, crisis and regular reporting workflows.
• Pros: Connect combines a database of more than 50,000 Asia-Pacific media contacts with release distribution tools.
• Pros: Mobile feeds, push alerts and an embedded radio and TV player help users follow coverage on the go.
• Cons: Custom pricing requires a sales conversation, making quick budget comparison difficult.
• Cons: The named social coverage is limited to six networks, so teams should confirm it matches their channel requirements.

Alternatives

Compare social media listening software if you are still deciding which kind of monitoring tool fits your needs.

Choose Meltwater Social Listening as another paid option if its Starter plan for small communications or marketing teams, startups, scale-ups and teams with limited in-house analytics better matches your needs. Cision is another paid alternative, with a Media Monitoring plan that includes realtime mention streams, AI-powered metrics, dashboards and realtime or scheduled alerts.

dima offers an Agency plan with parallel client accounts and agency branding for agencies managing multiple clients. Determ publishes paid plans, including Focus at €99 a month, with one topic, unlimited keywords and users, 1,000 mentions, AI features and real-time updates; consider it if that defined monthly scope suits your monitoring needs.

Brand24 offers a free trial and an Individual plan at $249 a month, with three keywords, 2K mentions per month and one user; it may suit an individual buyer who wants a stated plan and trial. Brand Intel has a free plan for one user and one channel, with unlimited topics and accounts, one project and 30 monthly channel calls, making it an option for a small-scale start.

Sprinklr Social Listening is an enterprise product for buyers seeking that option. dig offers a free plan with 10 credits per month and a Pro plan at $25 a month with 50 credits per month, influencer vetting, crisis detection and trend discovery.

Verdict

Isentia is a strong choice for communications organizations that need broad media monitoring, reporting tools and Asia-Pacific journalist outreach in a single service. Its coverage breadth and shareable analytics give it a clear role in complex, ongoing communications work. Look elsewhere if public pricing, a trial or a tightly scoped self-serve plan is essential to your decision.