- Home
- Media Monitoring Software
- Muck Rack
Muck Rack
Muck Rack · founded 2009
What it is
Muck Rack is a web-based platform for media monitoring and media relations from a company founded in 2009. It monitors news and activity across X, Facebook, Instagram, YouTube, TikTok and LinkedIn, with sentiment analysis and alerts through email or Slack. Its plans combine monitoring and alerts with a media database, pitching tools, reporting and analytics. Starter includes self-led onboarding, while Standard provides instructor-led onboarding. Premier is described as the most flexible package and includes advanced AI features, custom reporting and named customer success. Muck Rack lists a free plan, but prices for its paid plans are available on request rather than stated as amounts. The platform is available on the web. For teams comparing the listed packages, onboarding differs between Starter and Standard, while Premier adds the specified AI, reporting and customer success provisions. The stated feature set covers monitoring, pitching and reporting, with social network coverage alongside news monitoring and alerts.
For and against
For
- Monitors six named social networks and news.
- Alerts can arrive by email or Slack.
- Plans include media database and pitching tools.
- A free plan is listed.
Against
- Paid plan pricing is available on request.
- The listed platform is web only.
The verdict
Muck Rack brings monitoring, pitching and reporting capabilities together, with plan differences in onboarding and Premier features. A free plan is listed, while paid prices require a request.
Who it suits
Muck Rack suits teams seeking web-based media monitoring alongside a media database, pitching, reporting and analytics. Its plan descriptions offer different onboarding arrangements and Premier-specific features.
Plans and prices
Starter
Limited media list exports · starter coverage reports · template-only dashboards · self-led onboarding
Read 7 Oct 2026 · muckrack.com
Standard
Podcast monitoring · AI-powered journalist recommendations · standard coverage reports · template-only dashboards
Read 7 Oct 2026 · muckrack.com
Premier
For enterprises and advanced teams · AI-powered sentiment analysis · custom dashboards · instructor-led onboarding
Read 7 Oct 2026 · muckrack.com
On the record
- Add-ons
- Add-ons include print and broadcast monitoring, social listening, press release distribution, the Muck Rack API program, Media Intelligence, and Generative Pulse.muckrack.com · read 7 Oct 2026
- AI visibility
- Generative Pulse tracks brand visibility across major LLMs including ChatGPT, Gemini, and Claude, and shows journalists and outlets shaping responses.muckrack.com · read 7 Oct 2026
- Alert channels
- email,Slackmuckrack.com · read 22 Sep 2026
- API
- The Muck Rack API programmatically provides article, broadcast, and media intelligence data and is available for Premier customers.muckrack.com · read 7 Oct 2026
- Audience
- Muck Rack says its PR platform serves teams from enterprise brands and global agencies to emerging businesses, boutique agencies, single practitioners, and freelancers; journalists have free tools.muckrack.com · read 7 Oct 2026
- Data handling
- The maker says data resides in AWS US-EAST-1 in Virginia, is encrypted in transit with TLS 1.2 minimum and at rest with AES-256, and customer data is retained indefinitely unless deletion is requested at contract termination.muckrack.com · read 7 Oct 2026
- Integrations
- The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration.help.muckrack.com · read 7 Oct 2026
- Media database
- Users can search a global directory of verified journalist contacts across digital, broadcast, print, podcasts, and social media.muckrack.com · read 7 Oct 2026
- Monitoring
- Muck Rack says its monitoring uses AI to surface true mentions and tag coverage by sentiment, prominence, and priority.muckrack.com · read 7 Oct 2026
- News monitoring
- Yesmuckrack.com · read 22 Sep 2026
- Pitching
- The pitching tools provide AI journalist recommendations, personalized outreach, engagement tracking, follow-ups, and inbound press request management.muckrack.com · read 7 Oct 2026
- Podcast monitoring
- Podcast monitoring searches transcripts across 75,000+ podcasts for spoken mentions and can alert users when their brand comes up.muckrack.com · read 7 Oct 2026
- PR workflow
- The platform connects media discovery, pitching, monitoring, measurement, and reporting in one PR workflow.muckrack.com · read 7 Oct 2026
- Purpose
- Muck Rack describes itself as an AI communications platform that helps organizations see what is happening, understand why it matters, and act with confidence.muckrack.com · read 7 Oct 2026
- Reporting
- Reporting tools generate shareable reports and dashboards with measures including reach, sentiment, and share of voice.muckrack.com · read 7 Oct 2026
- Security
- Muck Rack states that it is SOC 2 certified and describes access controls, encryption, monitoring, incident response, continuous testing, independent audits, and third-party assessments.muckrack.com · read 7 Oct 2026
- Sentiment analysis
- Yesmuckrack.com · read 22 Sep 2026
- Social network coverage
- X,Facebook,Instagram,YouTube,TikTok,LinkedInmuckrack.com · read 22 Sep 2026
