Peppar Restaurant CRM

Peppar Restaurant CRM helps restaurants collect guest contact details, visit history, and preferences for targeted marketing. It builds guest profiles from opted-in contacts in a restaurant’s branded ordering flow, with consent, and supports order history, feedback, NPS, and segmentation by visit frequency. Restaurants can run SMS and email campaigns and track redemptions in reports, though campaign availability is described differently across the CRM and pricing pages: Pro on one, Customizable on the other. Messaging integrations include WhatsApp, SMS, and email providers; configured payment gateways include PayU, Razorpay, Cashfree, PhonePe, and Paytm. The platform also supports ESC/POS printers. Restaurant teams can use Android or web, while guests open a QR-linked mobile web page without installing an app. Swiggy and Zomato order sync is not available yet. A Free plan is listed at ₹0/month with limited features, and Starter is ₹599/month excluding GST or ₹707/month including GST. Paid pricing starts at ₹599/mo, with a 30-day trial.

Peppar combines guest management and marketing with restaurant ordering and payment integrations. Check campaign availability for the intended plan, and note that aggregator order sync is not yet available.

It suits independent restaurants, cafés, cloud kitchens, bars, and chains with 1–10+ outlets across India that want guest profiles and marketing tools. Guests can access the ordering page without installing an app.

Peppar Restaurant CRM combines guest management and marketing with restaurant ordering and payment integrations. It is best suited to India-based restaurants building direct, consent-based guest relationships through QR ordering. Its campaign tools can connect guest history to redemptions, but the lack of Swiggy and Zomato order sync limits its reach for aggregator-led businesses.

Overview

Peppar collects guest contact details, preferences and visit history to support restaurant marketing. Profiles, order history, feedback and NPS give operators context for campaigns, while segmentation by visit frequency helps target guests rather than send the same message to everyone. That approach depends on guests opting in through the restaurant’s branded ordering flow, so it is most useful when direct ordering is part of the customer relationship.

Guests access the ordering page from a QR code in a mobile browser and do not need to install an app. Peppar also supports configured payment gateways including PayU, Razorpay, Cashfree, PhonePe and Paytm, as well as ESC/POS printers. It says it uses HTTPS encryption in transit, access controls and cloud-hosting safeguards, and does not sell personal information. For guest data processed to serve a restaurant, Peppar says the restaurant is typically the data fiduciary and Peppar the processor acting on its instructions.

Key features

• Guest profiles and segmentation: Contact details, preferences, visit history and order history support more relevant outreach. Visit-frequency segments can help distinguish regulars from occasional guests, provided customers use the direct ordering flow and consent to share their details.
• Campaigns and measurement: SMS and email campaigns can be measured through redemption reports, giving operators a way to connect messaging with guest response. Campaign availability differs across Peppar’s plan descriptions: the CRM page places SMS and email campaigns on Pro, while the pricing page describes marketing campaigns and messaging providers under Customizable. Confirm the intended plan before relying on a channel.
• Messaging integrations: Supported options include MSG91 WhatsApp, WATI, Meta WhatsApp Cloud API, MSG91 SMS, AWS SNS, Twilio SMS and AWS SES email. The range offers several routes for restaurant messaging, though the campaign plan must include the required capabilities.
• Ordering and guest access: QR-linked mobile web ordering avoids requiring guests to install an app. The trade-off is that Swiggy and Zomato order sync is not available yet, making Peppar less compelling where aggregator orders dominate guest data.

Pricing

Peppar’s paid plan starts with Starter at ₹599/month excluding GST, or ₹707/month including GST. It covers one outlet, ordering, a QR menu, reports and export, table and location management, order management, and 10 AI menu import jobs. That is a defined entry point for a single-outlet restaurant needing ordering and operating tools, but it should not be mistaken for a confirmed CRM campaign tier: campaign availability differs between Peppar’s CRM and pricing pages.

The Free plan is ₹0/month and described as a limited-time deal. It is capped at one outlet, 100 menu items, 100 QR menu items, 10 bulk menu imports and five AI menu import jobs. The plan is browse-only until published, so it is a constrained way to prepare or explore a menu rather than a full operating option.

Customizable has custom pricing, with bespoke outlet pricing, onboarding and a tailored feature set. It is the plan to consider for multi-outlet needs or a configured feature mix, but its cost depends on the quote. Check which campaign channels and messaging providers are included before choosing it.

Platforms

Peppar CRM is available on Android and the web. Restaurant guests use a QR-linked mobile web page rather than a required app installation.

Who it's for

Peppar is aimed at independent restaurants, cafés, cloud kitchens, bars and chains with 1–10+ outlets across India. It fits operators seeking to build direct guest profiles and run measurable SMS or email marketing around their own ordering flow. Restaurants that depend heavily on Swiggy or Zomato should look elsewhere or account for the missing order sync.

Pros and cons

• Pros: Consent-based profiles combine guest history, preferences, feedback and NPS, giving campaigns useful context.
• Pros: Redemption reporting helps connect SMS and email outreach to guest response.
• Pros: QR mobile web ordering avoids asking guests to install an app, and payment integrations cover several named providers.
• Cons: Swiggy and Zomato order sync is not available, leaving a gap for restaurants whose guest activity is concentrated on aggregators.
• Cons: Campaign entitlements are not consistent across the CRM and pricing pages, so buyers should confirm the plan and channels in writing.
• Cons: The Free plan’s limited-time status, small menu and import caps, and browse-only state before publishing make it unsuitable as an unrestricted free operating tier.

Alternatives

For a broader restaurant CRM comparison, browse Restaurant CRM Software.

• Salesforce for Restaurants is a paid Android, API, iOS and web option with a starting Salesforce Starter price of $25 a month, billed monthly or annually; it charges transaction fees and includes per-user lead, account, contact and opportunity management.
• Fleksa Marketing Automation is worth comparing if branded online ordering and loyalty are priorities: its Essentials plan is €99 a month and includes a customizable branded website, online ordering, and loyalty and retention programs; its Bundle is €199 a month and includes a branded iOS and Android app.
• PAR Engagement is another paid option for Android, API, iOS and web.
• Tableo is a freemium, trial-available choice for booking management. Organise costs $57.50 a month billed annually and includes unlimited bookings, three user accounts, and website, Google, Facebook and Instagram channels; Grow costs $95.83 a month.
• Per Diem may suit operators seeking customer insights and personalized marketing: its Bundled with Per Diem plan costs $49 a month per additional location and includes restaurant analytics and up to 5,000 customer profiles.
• Thanx is a paid Android, API, iOS and web alternative with enterprise pricing by quote, based on restaurant count, average unit volume and platform capabilities; it is offered to companies based in the USA and Canada.
• ClubQ Restaurant CRM is a paid, trial-available option with a Starter plan at $99 a month, billed monthly, for one POS terminal, QR ordering, menu management, a sales dashboard and basic loyalty.
• ChefDesk offers paid plans with custom pricing based on outlets and modules.

Verdict

Peppar is a sensible choice for India-based restaurants that want to turn direct, opt-in ordering into guest profiles and measurable marketing. The combination of visit history, segmentation and redemption reporting is its clearest advantage. Choose another system if aggregator order data is central to your CRM, or if Peppar cannot confirm that the required campaign channels are included in your plan.