Pala
Colchester, Essex, United Kingdom
What it is
Pala is a web-based CRM for caterers and event teams that manages incoming enquiries and prepares information for quoting. It accepts enquiries from a business website form, inbox, and WhatsApp, then asks one question at a time about details such as event date, guest count, venue, service style, and dietary requirements. Opportunities move through enquiry, qualifying, pricing, proposal sent, won, or lost stages. Pala can assemble proposals from menu items, quantities, rates, business terms, and tax handling for a user to review and send. The product also describes menu, equipment, and staff libraries, rota and hours tracking, and plain-English answers based on business data. It can be added to an existing website, with setup taking weeks rather than months. Pala qualifies enquiries but does not quote or close jobs, and users can disable it for an individual enquiry. Pricing is on request.
For and against
For
- Handles website, inbox, and WhatsApp enquiries
- Asks qualification questions one at a time
- Tracks enquiry and proposal stages
- Builds proposals from menu and pricing data
- Works with an existing website
Against
- Pricing is available only on request
- Does not quote or close jobs
- Setup takes weeks rather than months
- Questions beyond its knowledge are handed over
The verdict
Pala focuses on qualifying catering enquiries and organizing proposal work while leaving quoting and closing to users. Its existing-website fit and staged setup may help teams adopting the system gradually.
Who it suits
It suits catering and event businesses that need structured enquiry qualification and proposal preparation. Teams wanting to keep their existing website and retain final control over quotes may find the workflow suitable.
Plans and prices
Scoped and quoted setup
Price depends on channels, menus, pricing and event operations
Read 8 Oct 2026 · getpala.kilij.co.uk
On the record
- Channels
- Pala handles enquiries from a business website form, inbox and WhatsApp.getpala.kilij.co.uk · read 8 Oct 2026
- Data protection
- Kilij says it is registered with the UK Information Commissioner’s Office, registration ZC183393.kilij.co.uk · read 8 Oct 2026
- Human control
- Pala qualifies enquiries but does not quote or close jobs; users can turn it off for an individual enquiry and it hands over questions beyond its knowledge.getpala.kilij.co.uk · read 8 Oct 2026
- Maker
- Pala is built and run by Kilij Digital, which says it is based in Colchester, Essex and works with catering and event businesses across the UK.kilij.co.uk · read 8 Oct 2026
- Other features
- The product page describes menu, equipment and staff libraries, rota and hours tracking, and plain-English questions answered from business data.getpala.kilij.co.uk · read 8 Oct 2026
- Pipeline
- It tracks work through enquiry, qualifying, pricing, proposal sent, won or lost stages.getpala.kilij.co.uk · read 8 Oct 2026
- Privacy
- Kilij says it does not sell personal data and uses service providers such as hosting, email, messaging, scheduling and AI providers to run its services.kilij.co.uk · read 8 Oct 2026
- Product
- Pala is a CRM for caterers and event teams that responds to enquiries and prepares a brief for quoting.getpala.kilij.co.uk · read 8 Oct 2026
- Proposals
- It prepares proposals using menu line items, quantities, rates, business terms and tax handling, which the user reviews and sends.getpala.kilij.co.uk · read 8 Oct 2026
- Qualification
- It gathers details such as event date, guest count, venue, service style and dietary requirements, asking one question at a time.getpala.kilij.co.uk · read 8 Oct 2026
- Setup
- Setup takes weeks rather than months, starting with enquiry handling and adding other parts later.getpala.kilij.co.uk · read 8 Oct 2026
- Support
- The maker offers a half-hour call to assess fit and discuss setup.getpala.kilij.co.uk · read 8 Oct 2026
- Website fit
- Pala can sit on a business’s existing website, so a new website is not required.getpala.kilij.co.uk · read 8 Oct 2026
