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Zyro Audience Builder
Melbourne, Australia
What it is
Zyro Audience Builder creates shopper segments for ad targeting from cart value, behavior, intent, and purchase signals. Its visual rule builder combines conditions such as product visits or cart additions using AND/OR logic. Example audiences include high-intent browsers, cart abandoners, deep readers, top spenders, discount-only buyers, and lapsed customers. Segments update in real time, and a purchase can remove a customer from a non-buyer group automatically. Store owners can also create recent-purchaser audiences to exclude existing customers from prospecting campaigns. Zyro says audiences sync to Meta, including Facebook and Instagram, and Google, and lists TikTok Ads, Klaviyo, and Mailchimp as activation destinations. It describes server-side syncing of first-party data to help segments work when cookies or ad blockers interfere. Setup uses one snippet, which Zyro says takes about two minutes to add; supported store platforms include Shopify, WooCommerce, BigCommerce, Squarespace, and Wix. The free plan is free and includes revenue attribution. Other plans list monthly visitor limits, but prices are not provided. A 14-day trial is listed.
For and against
For
- Builds segments with visual AND/OR rules
- Audiences update in real time
- Can exclude recent purchasers from prospecting
- Free plan includes revenue attribution
Against
- Setup requires adding a code snippet
- Free plan has no stated visitor limit details
The verdict
Zyro Audience Builder offers behavioral segmentation and real-time audience updates, with a free option and a 14-day trial.
Who it suits
It suits online store owners who want to build shopper audiences from purchase and browsing signals and send them to advertising or marketing destinations. The listed store integrations cover several common site platforms and sites that accept a code snippet.
Plans and prices
Zyro Free
Free forever · no credit card · revenue attribution
Read 30 Sep 2026 · zyro.world
Enterprise
Custom volume or special requirements
Read 30 Sep 2026 · zyro.world
Growth
Up to 50,000 visitors/month · everything in Starter · best version per traffic source
Read 30 Sep 2026 · zyro.world
Scale
Up to 100,000 visitors/month · everything in Growth · built for serious traffic
Read 30 Sep 2026 · zyro.world
Starter
Up to 10,000 visitors/month · tests · pop-up offers · revenue attribution
Read 30 Sep 2026 · zyro.world
On the record
- Ad destinations
- The page says audiences sync to Meta, including Facebook and Instagram, and Google; it also describes simultaneous syncing to both platforms.zyro.world · read 30 Sep 2026
- Audience examples
- Examples include high-intent browsers, cart abandoners, deep readers, top spenders, discount-only buyers, and lapsed customers.zyro.world · read 30 Sep 2026
- Customer exclusions
- The product can create a recent-purchasers audience to exclude existing customers from prospecting campaigns.zyro.world · read 30 Sep 2026
- Dynamic updates
- Audiences update automatically, removing a customer from a non-buyer segment when they purchase.zyro.world · read 30 Sep 2026
- First-party data
- The page describes server-side, first-party data syncing intended to keep segments working when browser cookies or ad blockers interfere.zyro.world · read 30 Sep 2026
- Installation
- The product page says setup uses one snippet and describes the process as taking about two minutes.zyro.world · read 30 Sep 2026
- Intended users
- Zyro describes its audience as online store owners seeking to improve ad targeting and sales.zyro.world · read 30 Sep 2026
- Purpose
- Audience Builder creates shopper segments from cart value, behavior, intent, and purchase signals for ad targeting.zyro.world · read 30 Sep 2026
- Rule builder
- A visual builder combines conditions such as product visits or cart additions using AND/OR logic.zyro.world · read 30 Sep 2026
- Security and privacy
- Zyro's privacy policy says it uses safeguards including encryption in transit, access controls, and logging, and does not sell personal information.zyro.world · read 30 Sep 2026
- Support
- Zyro says customers can email its founder directly at [email protected] and that there are no support tiers.zyro.world · read 30 Sep 2026
- Supported store platforms
- Zyro says its snippet works with Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and any site where the user can paste one line of code.zyro.world · read 30 Sep 2026
