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RetentionX
Milwaukee, Wisconsin, United States
What it is
RetentionX is an e-commerce growth platform combining customer intelligence, identity resolution, marketing attribution, automation, and analytics. Its dashboards cover KPIs, cohorts, lifetime value, products, profitability, margins, and segmentation. RX Identity joins touchpoints across devices and sessions into customer profiles. Data collection can use a first-party pixel, server-side tracking, and conversion APIs. Teams can build audiences, manage site merchandising, and create email and SMS flows. Growth includes AI predictive modeling for churn risk, product recommendations, and outcomes. Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude; other commerce platforms can use scheduled imports. Data refreshes daily. RetentionX says RX Identity supports GDPR and CCPA, respects consent, applies granular controls, and anonymizes signals without consent. Customers receive expert onboarding and a resource library, while Growth includes a dedicated Customer Success Manager. Plans cost $49 a month, $149 a month, or $249 a month.
For and against
For
- Combines analytics, identity, and attribution
- Daily data refreshes
- Includes many commerce and marketing integrations
- Supports consent controls and anonymization
- Expert onboarding included for every customer
Against
- No free plan
- Marketing optimization is marked Coming Soon
- Other platforms require scheduled imports
- Plans start at $49 a month
The verdict
RetentionX combines customer data, analytics, automation, and predictive modeling in a commerce-focused platform. Its plan choice depends on segment limits, integrations, and whether Growth services are needed.
Who it suits
RetentionX suits e-commerce teams, marketers, founders, and analysts working with Shopify, BigCommerce, or imported store data. It is useful for teams combining customer analytics, attribution, and automation.
Plans and prices
Starter
30 segments · 10+ integrations · unlimited seats
Read 3 Oct 2026 · retentionx.com
Core
50 segments · 50+ integrations · unlimited seats
Read 3 Oct 2026 · retentionx.com
Growth
100 segments · 50+ integrations · unlimited seats
Read 3 Oct 2026 · retentionx.com
On the record
- AI
- Growth includes AI predictive modeling, and RetentionX describes its AI as forecasting churn risk, product recommendations, and outcomes.retentionx.com · read 3 Oct 2026
- Analytics
- Its customer analytics include KPI dashboards, cohort analysis, LTV analysis, product analytics, and segmentation.retentionx.com · read 3 Oct 2026
- Audience
- The maker identifies e-commerce teams, marketers, and founders as primary users, alongside analysts.retentionx.com · read 3 Oct 2026
- Automation
- Automations include audiences, site merchandising, and email and SMS flows.retentionx.com · read 3 Oct 2026
- Commerce support
- For other e-commerce platforms, RetentionX says customers can use a scheduled data import.retentionx.com · read 3 Oct 2026
- Company
- RetentionX, Inc. lists its address as 411 E Wisconsin Ave #2350, Milwaukee, Wisconsin 53202, United States.retentionx.com · read 3 Oct 2026
- Identity
- RX Identity combines customer touchpoints across devices and sessions into a customer profile.retentionx.com · read 3 Oct 2026
- Integrations
- Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude.retentionx.com · read 3 Oct 2026
- Plan limits
- Marketing spend optimization and budget forecasting are marked “Coming Soon” in the plan comparison.retentionx.com · read 3 Oct 2026
- Privacy
- RetentionX says RX Identity supports GDPR and CCPA, respects user consent, applies granular data controls, and anonymizes signals when consent is absent.retentionx.com · read 3 Oct 2026
- Product
- RetentionX combines customer intelligence, identity resolution, automation, and marketing attribution in an integrated growth platform.retentionx.com · read 3 Oct 2026
- Setup
- RetentionX says most brands connect and see insights within an hour or two, while larger businesses may take longer.retentionx.com · read 3 Oct 2026
- Support
- Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager.retentionx.com · read 3 Oct 2026
- Tracking
- The platform offers a first-party pixel, server-side tracking, and conversion APIs for collecting and sharing event data.retentionx.com · read 3 Oct 2026
