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CustomerLabs Audience Builder
United States
What it is
CustomerLabs Audience Builder is a web platform for creating first-party marketing audiences without code or SQL. Marketers can define segments using lifecycle stage, purchase history, order-value tiers, CRM state, events, user traits, date ranges, and custom rules. Suppression rules can exclude recent buyers, existing customers, or disqualified leads, removing people automatically when they stop qualifying. Audiences refresh hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. Listed integrations also include HubSpot, Shopify, Salesforce, and other tools. CustomerLabs states that data is encrypted in transit and at rest, with email, phone, and name hashed using SHA-256 before delivery. Consent checks, Google Consent Mode v2, Meta Limited Data Use, and GDPR, HIPAA, and CCPA/CPRA support are listed. Growth costs $129 a month; Agency Lite is $499 and Agency Premium $999.
For and against
For
- Builds audiences without code or SQL
- Supports event, CRM, and purchase rules
- Automatic suppression removes nonqualifying users
- Membership changes sync within minutes
- Many advertising and data destinations
Against
- No free plan
- Usage overages cost extra
- Paid plans start at $129 a month
- Web platform only
The verdict
CustomerLabs Audience Builder combines rule-based segmentation, suppression, refresh scheduling, and destination syncing for marketing teams. Its paid plans scale from one business account to agency packages, with usage-unit limits and overage charges to review.
Who it suits
Audience Builder is intended for performance marketers building and activating customer segments. Growth targets small businesses, while agency plans provide multiple accounts and larger usage allowances.
Plans and prices
Growth
500K usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack
Read 3 Oct 2026 · customerlabs.com
Agency Lite
5 accounts; 2.5M usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack
Read 3 Oct 2026 · customerlabs.com
Agency Premium
10 accounts; 5M usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack
Read 3 Oct 2026 · customerlabs.com
On the record
- Audience rules
- Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields.customerlabs.com · read 3 Oct 2026
- Company
- CustomerLabs says it was founded in 2017 and is headquartered in the US, with an engineering office in Chennai, India.customerlabs.com · read 3 Oct 2026
- Destinations
- Audiences can sync to Meta, Google, LinkedIn, and TikTok.customerlabs.com · read 3 Oct 2026
- Hosting and retention
- CustomerLabs says customers can choose from eight hosting regions and that data is retained for up to 90 days after contract end for export before secure deletion from production.customerlabs.com · read 3 Oct 2026
- Integrations
- The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools.customerlabs.com · read 3 Oct 2026
- Intended users
- The company says it builds its platform for performance marketers, while pricing describes Growth for small businesses and agency tiers for agencies.customerlabs.com · read 3 Oct 2026
- Privacy and compliance
- CustomerLabs states that it supports consent checks before event delivery, Google Consent Mode v2, Meta Limited Data Use, and GDPR, HIPAA, and CCPA/CPRA compliance.customerlabs.com · read 3 Oct 2026
- Purpose
- Audience Builder creates first-party audiences from lifecycle position, average order value tiers, CRM state, purchase history, and custom rules without code or SQL.customerlabs.com · read 3 Oct 2026
- Refresh
- Audience refresh can run hourly, daily, or on every event, and membership changes sync within minutes.customerlabs.com · read 3 Oct 2026
- Security
- CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations.customerlabs.com · read 3 Oct 2026
- Support
- The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response.customerlabs.com · read 3 Oct 2026
- Suppression
- The product can suppress recent buyers, existing customers, and disqualified leads, removing users automatically when they no longer qualify.customerlabs.com · read 3 Oct 2026
