LeadSuccess

LeadSuccess helps trade fair exhibitors capture visitor contacts and turn them into sales and marketing data. The app can collect details by scanning ticket QR codes, digitizing business cards or entering information manually, depending on the package. Users can qualify contacts with digital questionnaires and add images, voice notes or sketches. Records are stored in the LeadSuccess portal and can be exported as Excel files; the package overview also describes exports to CRM systems such as Salesforce, HubSpot and Dynamics, and a possible REST API interface. Premium adds an interactive dashboard for real-time analysis, extended visitor data and cross-analysis of selected data. Professional compares the stand's scanned leads with all trade fair visitors. The Basic plan is free of charge and includes five app licenses, ticket QR-code capture and Excel export. Classic costs €204, paid once, Premium costs €316, paid once, and Professional costs €527, paid once. The product is listed for Android, iOS, web, Windows and API access.

LeadSuccess offers a free starting package and paid upgrades for more capture and analysis options. Choose a package based on whether you need business-card entry, dashboard analysis or visitor comparisons.

LeadSuccess suits exhibitors who want to capture trade fair contacts and follow them up through sales and marketing processes. Its package options include tools for contact qualification and analysis.

LeadSuccess is a trade-fair lead-management tool for exhibitors who need to capture contacts and carry useful context into follow-up. It is best suited to teams working at Messe Frankfurt events that value a free starting tier and one-time upgrades. Its strongest case is the path from badge scan to richer lead analysis; teams needing more general event software should compare alternatives.

Overview

LeadSuccess turns exhibitor contacts into organized sales and marketing data. Contacts can be captured by scanning ticket QR codes, scanning business cards, or entering details manually, with the available methods depending on the package. Offline capture is supported, a practical advantage on busy exhibition floors where connectivity may be unreliable.

Captured contacts are stored in the LeadSuccess portal and can be exported. Digital questionnaires help qualify leads, while images, voice notes, and sketches can preserve details from the conversation. That added context is useful for follow-up, though business-card and manual capture require a paid tier.

Key features

Basic focuses on ticket QR capture and Excel export. Classic adds business-card scanning and manual entry, along with photos, voice memos, sketches, and automated mailings. These options make Classic the more workable choice for exhibitors whose contacts arrive in different formats or need notes beyond a badge scan.

Premium adds an interactive dashboard for real-time analysis, extended visitor data, and cross-analysis of selected data. Professional adds a distinct comparison: scanned leads against the total trade-fair visitor population. That benchmark is most relevant to exhibitors evaluating their stand’s reach, rather than teams that only need contact collection.

The package overview also describes direct CRM exports to systems such as Salesforce, HubSpot, and Dynamics, and says a REST API interface is possible. Automated follow-up emails are described as GDPR-compliant, and the package overview includes a GDPR signature field.

Pricing

LeadSuccess uses one-time charges for its paid packages, rather than recurring monthly prices. The free Basic plan is billed free of charge, is included in the marketing package, and includes 5 app licenses, ticket QR-code capture, and Excel export. Its five-license cap and limited capture method make it a useful entry point, but not a fit for teams that need business-card scanning or manual entry.

• Basic — free: 5 app licenses, ticket QR-code capture, and Excel export. Best for exhibitors with a small team and straightforward badge-scanning needs.
• Classic — €204, paid once: Basic features plus business-card scanning, manual contact entry, photos, voice memos, sketches, and automated mailings. Choose it when capture flexibility and richer contact notes matter more than analytics.
• Premium — €316, paid once: Classic features plus dashboard charts, data cross-analysis, and extended visitor data. It suits teams that want to assess leads while the event is underway.
• Professional — €527, paid once: Premium features plus comparison of scanned leads with all trade-fair visitors. This is the most targeted tier, for exhibitors who need that broader visitor benchmark.

The upgrade ladder is clear, but the trade-off is that analysis beyond basic exports costs more, and the listed prices are per one-time purchase. No recurring renewal term is part of these package prices.

Platforms

LeadSuccess supports Android, iOS, web, Windows, and API access. That range can accommodate mobile capture and portal-based work across desktop environments. The support team can be reached at +49 69-75 75-13 20 or [email protected].

Who it's for

LeadSuccess is aimed at exhibitors who want to collect trade-fair contacts and use them in data-driven sales and marketing follow-up. Basic is a sensible starting point for teams content with QR scans and Excel. Classic is better for varied contact capture; Premium and Professional are for exhibitors who will use dashboard analysis or visitor comparisons to judge performance.

It is a weaker fit for teams looking primarily for broad event-management capabilities, or for those who do not need the trade-fair-specific capture and analysis workflow.

Pros and cons

• Pro: The free tier includes 5 app licenses, QR capture, and Excel export, giving small exhibitor teams a usable starting package.
• Pro: Offline capture and multiple ways to qualify or annotate leads help preserve contacts and conversation context on the show floor.
• Pro: Paid tiers progress from varied capture to real-time analysis and a visitor-population comparison, so teams can pay for a more specific analytical need.
• Con: Basic does not include business-card scanning or manual entry, so teams with mixed contact sources must upgrade to Classic.
• Con: Dashboard analysis and visitor benchmarking are reserved for higher one-time-priced tiers, making them a larger commitment than basic lead capture.

Alternatives

Browse Event Lead Capture Software to compare other tools in the category. LeadLens is worth considering for iOS and web users who want a free tier with 25 lifetime scans and one show workspace, or a Starter plan priced at $29 per month. BoothIQ may suit teams seeking an Android, iOS, or API option with a free Individual plan and unlimited leads. Meetopio offers an Android and web alternative with a free seat covering one active event, monthly scan and voice-capture quotas, and AI follow-up drafts.

ExpoPlatform is another freemium, web and mobile event option, with a free plan for up to 30 participants. xh is a free, open-source command-line HTTP client rather than a trade-fair lead-capture product. Grip Onsite is a paid option for Android, iOS, and web. Cvent is a paid web and mobile option whose registration product can be tried for free. Bravura Onsite Check-In is a paid Android, iOS, and web alternative with enterprise pricing tailored to event scale and requirements.

Verdict

LeadSuccess is a strong fit for exhibitors who want a focused route from trade-fair contact capture to structured follow-up, especially if QR capture is enough to start and analysis can be added as needed. Its free five-license Basic package is a meaningful entry point, while one-time upgrades add useful capture and comparison tools. Look elsewhere if your priority is broader event software rather than exhibitor lead handling.