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Lead Forensics
Lead Forensics · London, UK · founded 2009
What it is
Lead Forensics is a web and API service that identifies businesses visiting a customer’s website by matching visitor IP addresses with its B2B database. For identified companies, it displays firmographic details, pages viewed, time on site, referral source, and return visits. Users can create custom triggers based on company characteristics or website behavior and receive alerts when a business returns. An optional contact-data feature provides information about people employed by matched businesses, although those contacts may not be the actual visitors. The service lists integrations with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics, and supports CRM synchronization. Pricing is based on website visitor volume, while user access is unlimited without changing the price. There is no free plan; pricing is available on request, with a 7-day trial. During that trial, tracking uses code without a cookie, personal data is not processed, and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK. The company says its platform is designed for B2B organizations turning anonymous traffic into revenue.
For and against
For
- Identifies visiting businesses through reverse IP matching
- Shows firmographic and visit activity details
- Custom return-visitor alerts
- Integrates with more than 60 tools
- Unlimited user access
Against
- No free plan
- Pricing depends on visitor volume
- Trial excludes the customer portal
- Contacts may not be actual website visitors
The verdict
Lead Forensics combines company identification, visitor activity details, alerts, and CRM integrations for B2B teams. Buyers should account for request-based pricing and the limited 7-day trial experience.
Who it suits
It suits B2B organizations seeking company-level visitor identification, activity history, alerts, and CRM connections. It is aimed at teams converting anonymous website traffic into sales opportunities.
Plans and prices
Automate
Website visitor identification · full visitor firmographic insight · workflow automation and CRM lead creation · automated lead routing
Read 4 Oct 2026 · leadforensics.com
Essentials
Website visitor identification · full visitor firmographic insight · real-time alerts · unlimited user access
Read 4 Oct 2026 · leadforensics.com
On the record
- Alerts
- Users can set custom triggers based on firmographic details or website behavior and receive alerts when businesses return to the site.leadforensics.com · read 4 Oct 2026
- Contact data
- An optional feature provides contact information for people employed by matched businesses, who are not necessarily the individuals who visited the website.leadforensics.com · read 4 Oct 2026
- Data processing
- Lead Forensics says it acts as a data processor for customer personal data handled through the platform, while the customer acts as controller.leadforensics.com · read 4 Oct 2026
- Integrations
- The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics.leadforensics.com · read 4 Oct 2026
- Intended users
- Lead Forensics describes its platform as serving B2B organizations seeking to turn anonymous website traffic into revenue.leadforensics.com · read 4 Oct 2026
- Pricing basis
- Pricing is based on website visitor volume, and the company says user access is unlimited without affecting price.leadforensics.com · read 4 Oct 2026
- Security
- Lead Forensics says its B2B sales and marketing SaaS development and provision, including infrastructure, support, and data management, is certified to ISO/IEC 27001:2013.leadforensics.com · read 4 Oct 2026
- Support
- The company offers customer support and says customers can contact their dedicated Customer Success Manager for additional help.leadforensics.com · read 4 Oct 2026
- Trial limit
- The one-week trial uses tracking code without a cookie, does not process personal data, and does not provide access to the customer portal.leadforensics.com · read 4 Oct 2026
- Visitor insights
- For identified businesses, the product shows firmographic details, viewed pages, time on site, referral source, and return visits.leadforensics.com · read 4 Oct 2026
- What it does
- Lead Forensics identifies businesses visiting a customer’s website by matching visitor IP addresses against its B2B database.leadforensics.com · read 4 Oct 2026
