IteroJM
Kyiv, Ukraine
What it is
IteroJM is web-based customer journey mapping software for product, customer experience, and service design teams. Its shared workspace combines journey maps, personas, interview research, evidence, and metrics. Users edit maps with drag-and-drop lanes and stages, then connect linked maps and metrics. Interviews can be uploaded or recorded, transcribed, and organized into jobs to be done, pain points, opportunities, and structured insight cards. Personas, interviews, touchpoints, and evidence connect through a shared flow. Metrics workflows include Google Sheets, stage-level measurements, and chart cards. Workspace permissions distinguish owners and members. Starter costs nothing and includes one journey map, one persona, one metric, and one manager seat with community support. Pro costs $49 a month and Enterprise costs $79 a month, with larger or unlimited allowances and different support levels. Annual billing is offered with a stated 20% saving. The maker is located in Kyiv, Ukraine.
For and against
For
- Shared workspace supports journey-map editing
- Includes personas, interviews, and evidence links
- Generates transcripts and structured insight cards
- Offers Google Sheets metrics workflows
- Starter plan is free
Against
- Starter includes only one journey map
- Starter includes one manager seat
- Pro costs $49 a month
- Enterprise costs $79 a month
The verdict
IteroJM connects journey mapping, research synthesis, personas, and metrics in a shared web workspace. Compare the included maps, personas, metrics, seats, and support levels with your team size before selecting a plan.
Who it suits
It suits product, CX, and service design teams conducting journey research and linking qualitative findings with metrics. The plans also accommodate teams needing shared editing and varying manager-seat limits.
Plans and prices
Starter
1 Journey Maps · 1 Persona · 1 Metrics · 1 manager seat
Read 7 Oct 2026 · iterojm.com
Pro
10 Journey Maps · 10 Personas · 3 Metrics · 3 manager seats
Read 7 Oct 2026 · iterojm.com
Enterprise
Unlimited Maps · Unlimited Personas · Unlimited Metrics · Unlimited manager seats
Read 7 Oct 2026 · iterojm.com
On the record
- Annual billing
- The pricing section offers a yearly option and says it saves 20%.iterojm.com · read 7 Oct 2026
- Intended users
- The site describes the product for product, CX, and service design teams.iterojm.com · read 7 Oct 2026
- Journey maps
- Users can edit journey maps with drag-and-drop structured lanes and stages, and connect linked maps and metrics.iterojm.com · read 7 Oct 2026
- Maker location
- The site footer lists Kyiv, Ukraine.iterojm.com · read 7 Oct 2026
- Metrics integration
- The metrics workflow includes Google Sheets workflows alongside stage-level metrics and chart cards.iterojm.com · read 7 Oct 2026
- Personas and evidence
- The product connects personas, interviews, touchpoints, and evidence in a shared flow.iterojm.com · read 7 Oct 2026
- Product
- IteroJM is customer journey mapping software for product and CX teams.iterojm.com · read 7 Oct 2026
- Research and insights
- Users can upload or record interviews, generate transcripts, and turn qualitative research into JTBD, pain points, opportunities, and structured insight cards.iterojm.com · read 7 Oct 2026
- Shared workspace
- The product provides shared journey editing and workspace permissions for owners and members.iterojm.com · read 7 Oct 2026
- Support
- Starter includes Community Support, Pro includes Priority Support, and Enterprise lists Custom Contacts.iterojm.com · read 7 Oct 2026