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IteroJM

Kyiv, Ukraine

What it is

IteroJM is web-based customer journey mapping software for product, customer experience, and service design teams. Its shared workspace combines journey maps, personas, interview research, evidence, and metrics. Users edit maps with drag-and-drop lanes and stages, then connect linked maps and metrics. Interviews can be uploaded or recorded, transcribed, and organized into jobs to be done, pain points, opportunities, and structured insight cards. Personas, interviews, touchpoints, and evidence connect through a shared flow. Metrics workflows include Google Sheets, stage-level measurements, and chart cards. Workspace permissions distinguish owners and members. Starter costs nothing and includes one journey map, one persona, one metric, and one manager seat with community support. Pro costs $49 a month and Enterprise costs $79 a month, with larger or unlimited allowances and different support levels. Annual billing is offered with a stated 20% saving. The maker is located in Kyiv, Ukraine.

For and against

For

  • Shared workspace supports journey-map editing
  • Includes personas, interviews, and evidence links
  • Generates transcripts and structured insight cards
  • Offers Google Sheets metrics workflows
  • Starter plan is free

Against

  • Starter includes only one journey map
  • Starter includes one manager seat
  • Pro costs $49 a month
  • Enterprise costs $79 a month

The verdict

IteroJM connects journey mapping, research synthesis, personas, and metrics in a shared web workspace. Compare the included maps, personas, metrics, seats, and support levels with your team size before selecting a plan.

Who it suits

It suits product, CX, and service design teams conducting journey research and linking qualitative findings with metrics. The plans also accommodate teams needing shared editing and varying manager-seat limits.

Plans and prices

Starter

Free

1 Journey Maps · 1 Persona · 1 Metrics · 1 manager seat

Pro

$49a month

10 Journey Maps · 10 Personas · 3 Metrics · 3 manager seats

Enterprise

$79a month

Unlimited Maps · Unlimited Personas · Unlimited Metrics · Unlimited manager seats

Every plan, in full

On the record

Annual billing
The pricing section offers a yearly option and says it saves 20%.iterojm.com · read 7 Oct 2026
Intended users
The site describes the product for product, CX, and service design teams.iterojm.com · read 7 Oct 2026
Journey maps
Users can edit journey maps with drag-and-drop structured lanes and stages, and connect linked maps and metrics.iterojm.com · read 7 Oct 2026
Maker location
The site footer lists Kyiv, Ukraine.iterojm.com · read 7 Oct 2026
Metrics integration
The metrics workflow includes Google Sheets workflows alongside stage-level metrics and chart cards.iterojm.com · read 7 Oct 2026
Personas and evidence
The product connects personas, interviews, touchpoints, and evidence in a shared flow.iterojm.com · read 7 Oct 2026
Product
IteroJM is customer journey mapping software for product and CX teams.iterojm.com · read 7 Oct 2026
Research and insights
Users can upload or record interviews, generate transcripts, and turn qualitative research into JTBD, pain points, opportunities, and structured insight cards.iterojm.com · read 7 Oct 2026
Shared workspace
The product provides shared journey editing and workspace permissions for owners and members.iterojm.com · read 7 Oct 2026
Support
Starter includes Community Support, Pro includes Priority Support, and Enterprise lists Custom Contacts.iterojm.com · read 7 Oct 2026

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