Smaply
Innsbruck, Austria
What it is
Smaply is a web platform that brings customer research, journey maps, and metrics together to help teams prioritize customer-experience improvements. Journey maps support eleven lane types, drag-and-drop stages and steps, emotion charts, live data, images, embeds, and planning cards. Maps include autosave, version history, bulk updates, and live links that display the latest version. Smaply AI can draft maps from descriptions and extract quotes, sentiment, and themes from research transcripts; the Governance plan includes Research Hub. Teams can comment on map cards and use admin, editor, and viewer roles, though viewer access depends on the plan. Listed integrations and embeds include Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira. Smaply says it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. The Free plan begins with a 14-day full-featured trial, then has limits including 10 maps, 10 personas, and no viewer seats. Paid plans start at $38/mo (annual) per editor.
For and against
For
- Journey maps support eleven lane types.
- Maps include autosave and version history.
- AI can draft maps and extract research themes.
- Teams can comment on map cards.
- Free plan is available.
Against
- Free plan is limited to 10 maps.
- Free plan has no viewer seats.
- Viewer availability depends on the plan.
- Paid plans start at $38/mo (annual) per editor.
The verdict
Smaply combines journey mapping with research-related AI tools, collaboration, and map history features. The Free plan has defined map and access limits; viewer availability varies by plan.
Who it suits
Smaply suits organizations and teams doing service design, customer experience work, research, or journey management. It may be useful for teams that want to map customer journeys and organize related research and metrics.
Plans and prices
Free
1 personal workspace · 10 maps · 10 personas · 3 advanced cards per map
Read 2 Oct 2026 · smaply.com
Repository
1 team workspace · unlimited maps, personas, and portfolio cards · no viewer seats
Read 2 Oct 2026 · smaply.com
Framework
3 team workspaces · unlimited maps, personas, and advanced cards · 5 viewer seats included
Read 2 Oct 2026 · smaply.com
Governance
Unlimited team workspaces, maps, personas, advanced cards, and viewer seats · some enterprise features from 10 users
Read 2 Oct 2026 · smaply.com
On the record
- AI data policy
- Smaply states that customer data does not train anyone's model.smaply.com · read 2 Oct 2026
- Collaboration
- The platform supports comments on journey map cards and role-based access for admins, editors, and viewers; viewer availability depends on the plan.smaply.com · read 2 Oct 2026
- Data protection
- The security page says data is encrypted at rest with AES-256 and in transit with TLS 1.3, hosted on Google Cloud in the EU by default, with US hosting on request.smaply.com · read 2 Oct 2026
- Integrations
- Smaply lists integrations and embeds including Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira.smaply.com · read 2 Oct 2026
- Intended users
- Smaply describes its audience as organizations and teams doing service design, customer experience work, research, and journey management.smaply.com · read 2 Oct 2026
- Journey maps
- Journey maps support eleven lane types, drag-and-drop stages, steps and cards, emotion charts, live data, images, embeds, and planning cards.smaply.com · read 2 Oct 2026
- Mapping updates
- Maps include version history, bulk updates, autosave, and live links that show the latest version.smaply.com · read 2 Oct 2026
- Notable plan limits
- The Free plan is limited to one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats.smaply.com · read 2 Oct 2026
- Purpose
- Smaply brings customer research, journeys, and metrics into one system to help teams prioritize and act on customer experience improvements.smaply.com · read 2 Oct 2026
- Research and AI
- Smaply AI can draft journey maps from descriptions and extract quotes, sentiment, and themes from research transcripts; the Governance plan includes Research Hub.smaply.com · read 2 Oct 2026
- Security
- Smaply states that it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant.smaply.com · read 2 Oct 2026
- Support
- Free and Repository plans include self-service helpdesk support; Framework includes helpdesk and email support with a stated 24-hour response time.smaply.com · read 2 Oct 2026
