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Funnelytics
What it is
Funnelytics is a web platform for visual journey mapping and analytics. Its drag-and-drop canvas maps funnels, emails, ads, and on-site flows, then displays conversion, revenue, and drop-off data at each step. Before launch, it can forecast traffic, conversions, and revenue and compare best- and worst-case scenarios. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase. Listed Ecom data sources include Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Performance Business lists integrations such as Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The free Shopify app requires no credit card and uses read-only store access. Map Pro costs $39 a month after a seven-day free period. Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day trial. Funnelytics says customers own Merchant Data, Ecom uses 256-bit encryption and read-only access, and the service has no uptime commitment or service-level agreement.
For and against
For
- Maps journeys with drag-and-drop tools
- Forecasts traffic, conversions, and revenue
- Shows drop-off data by step
- Shopify app has read-only access
- Customers retain ownership of Merchant Data
Against
- No uptime or availability commitment
- No service-level agreement
- No SOC 2 or ISO 27001 certification
- Paid plans start at $39 a month
The verdict
Funnelytics links visual journey planning with step-level performance data and forecasting. Its Shopify-focused tools add journey and lifetime-value analysis, while the terms note specific security and availability limitations.
Who it suits
It suits marketing professionals seeking lead-generation insights and marketing strategists planning or forecasting customer journeys. Shopify businesses may use the Ecom analysis and connected advertising sources.
Plans and prices
Funnelytics Shopify app
Shopify app · read-only store access
Read 8 Oct 2026 · funnelytics.io
Map Pro
Unlimited canvases · unlimited tags · unlimited collaborators · 100+ funnel templates
Read 8 Oct 2026 · funnelytics.io
Performance Pro
Automatic tracking across multiple domains · forms and calendars · KPI monitoring and alerts · Zapier
Read 8 Oct 2026 · funnelytics.io
Performance Business
Vision AI · purchase, deal and custom event tracking · multiple business workspaces · ad account connections
Read 8 Oct 2026 · funnelytics.io
On the record
- Analytics
- It displays conversion, revenue and drop-off data on each step of a visual map.funnelytics.io · read 8 Oct 2026
- Certification status
- Funnelytics states in its terms that it does not currently hold SOC 2 or ISO 27001 certification.funnelytics.io · read 8 Oct 2026
- Data ownership
- The terms state that customers own their Merchant Data and Funnelytics claims no ownership in it.funnelytics.io · read 8 Oct 2026
- Ecommerce data sources
- The Ecom platform lists Shopify, Klaviyo, Meta Ads, Google Ads and TikTok Ads as connected sources.funnelytics.io · read 8 Oct 2026
- Forecasting
- The platform forecasts traffic, conversions and revenue and compares best- and worst-case scenarios before launch.funnelytics.io · read 8 Oct 2026
- Integrations
- The pricing page lists Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel and Shopify for Performance Business.funnelytics.io · read 8 Oct 2026
- Intended customers
- The pricing page describes Performance Pro for marketing professionals seeking lead-generation insights and Map Pro for marketing strategists planning and forecasting journeys.funnelytics.io · read 8 Oct 2026
- Journey mapping
- Its canvas supports drag-and-drop mapping for funnels, emails, ads and on-site flows.funnelytics.io · read 8 Oct 2026
- Security
- The Ecom platform states that it uses 256-bit encryption and read-only access.funnelytics.io · read 8 Oct 2026
- Service availability
- The terms state that Funnelytics does not commit to an uptime or availability level and offers no service level agreement.funnelytics.io · read 8 Oct 2026
- Shopify analytics
- Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase.funnelytics.io · read 8 Oct 2026
- Support
- The Google Ads integration guide directs users to contact support through the chat bubble or by email.help.funnelytics.io · read 8 Oct 2026
- What it does
- Funnelytics describes itself as a visual journey mapping and analytics platform that connects data to customer journey maps.funnelytics.io · read 8 Oct 2026
