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GrowPanel
Copenhagen, Denmark
What it is
GrowPanel provides subscription analytics for SaaS businesses through web and API access. It reports MRR, ARR, LTV, churn, and customer lifetime measures in real time, alongside recurring and one-time revenue, refunds, discounts, fees, taxes, and foreign exchange. Forecasts cover MRR and cashflow. Cohort analysis, trial tracking, conversion rates, retention trends, and cancellation comments help teams examine customer activity over time. Billing connections include Stripe, Chargebee, Recurly, Alunta, Google Sheets, and a custom API; other integrations include HubSpot, Slack, Microsoft Teams, n8n, Make, Zapier, webhooks, and Google Data Studio. GrowPanel AI answers questions about account data and can suggest actions for approval. An MCP server connects compatible AI assistants to that data. The free plan supports up to $200k ARR and one data connector; paid plans start at $49 a month billed annually, and a 14-day trial is listed. Billing connections are read-only, and persistent customer data is stored in the EU.
For and against
For
- Tracks MRR, ARR, LTV, churn, and customer lifetime metrics
- Forecasts MRR and cashflow
- Includes cohort, trial, conversion, and retention analysis
- Billing connections have read-only access
- Persistent customer data is stored in the EU
Against
- Free plan is limited to one data connector
- Paid plans start at $49 a month, billed annually
- Mobile access is through a responsive web app, not a native app
The verdict
GrowPanel brings subscription reporting, forecasting, and customer behavior analysis into one service. Its free plan has a connector limit, while paid options add connector capacity and different support levels.
Who it suits
It suits founders, finance and RevOps teams, investors, and developers who need subscription metrics, revenue forecasts, or cohort analysis. The free plan may fit a business with up to $200k ARR and one data connector.
Plans and prices
Free
up to $200k ARR · all reports · MRR and cashflow forecasts · unlimited users
Read 14 Oct 2026 · growpanel.io
Startup
up to $1m ARR · all reports · forecasts · unlimited users
Read 14 Oct 2026 · growpanel.io
Scaleup
up to $2m ARR · all reports · forecasts · unlimited users
Read 14 Oct 2026 · growpanel.io
Pro
all reports · forecasts · unlimited users · up to 25 data sources
Read 14 Oct 2026 · growpanel.io
On the record
- AI assistant
- GrowPanel AI answers natural-language questions from live billing data and proposes changes that require user approval.growpanel.io · read 14 Oct 2026
- AI features
- GrowPanel AI answers questions about account data and can propose actions for approval; an MCP server connects compatible AI assistants to GrowPanel data.growpanel.io · read 29 Sep 2026
- Availability disclaimer
- The terms provide the service as-is and as-available and disclaim guarantees that it will be error-free or uninterrupted.growpanel.io · read 14 Oct 2026
- Cashflow and forecasts
- It reports recurring and one-time revenue, refunds, discounts, fees, taxes, and foreign exchange, and forecasts MRR and cashflow.growpanel.io · read 29 Sep 2026
- Cashflow reporting
- Cashflow reports include recurring and one-time revenue, refunds, discounts, fees, taxes and foreign-exchange effects.growpanel.io · read 14 Oct 2026
- CLI and MCP
- The integrations documentation lists a CLI for all API endpoints and an OAuth MCP server for querying data from Claude, ChatGPT, Cursor and Windsurf.growpanel.io · read 14 Oct 2026
- Cohorts and trials
- The product includes cohort analysis, trial tracking, conversion rates, retention trends, and cancellation comment insights.growpanel.io · read 29 Sep 2026
- Company headquarters
- LinkedIn lists Copenhagen as GrowPanel's headquarters.linkedin.com · read 14 Oct 2026
- Company size
- LinkedIn lists GrowPanel as having 2–10 employees.linkedin.com · read 14 Oct 2026
- Compliance
- GrowPanel states that it is GDPR compliant and offers a data-processing agreement; its security page also references SOC 2 certified data centers.growpanel.io · read 14 Oct 2026
- Custom billing API
- A Custom API source accepts customers, plans and invoices from in-house or unsupported billing systems so GrowPanel can calculate SaaS metrics.growpanel.io · read 14 Oct 2026
- Data deletion
- The security page states account data is deleted from production systems within 30 days after account deletion.growpanel.io · read 29 Sep 2026
- Data-sync caveat
- GrowPanel's FAQ says large imports may be throttled and that initial historical imports can take longer than ongoing webhook updates.growpanel.io · read 14 Oct 2026
- Documentation
- The documentation hub covers setup, seven data-source articles, 42 report-and-metric articles, settings, account management, troubleshooting and a glossary.growpanel.io · read 14 Oct 2026
- Employee count
- Paqle reports one employee for GrowPanel ApS.paqle.dk · read 14 Oct 2026
- Encryption and hosting
- The security page states that transport uses TLS 1.2 or higher, account data uses AES-256 at rest, and persistent customer data remains in EU facilities.growpanel.io · read 14 Oct 2026
- Financial result
- Paqle reports a 2025 net result of approximately DKK -151,771 and equity of approximately DKK -295,000.paqle.dk · read 14 Oct 2026
- Forecasting
- Forecasts project MRR and cashflow using observed customer pace, retention and pricing, with scenario controls.growpanel.io · read 14 Oct 2026
