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Submetrics
What it is
Submetrics is subscription analytics for indie founders, tracking recurring revenue, churn, customer lifetime value, and related measures. Its dashboard updates MRR and ARR in real time, including new subscriptions, expansions, contractions, and churn. Slack or email alerts can flag customer cancellations, with reasons shown from Stripe metadata. Lifetime value can be segmented by plan, cohort, or acquisition channel, and cohort retention is displayed in heatmaps. The Pro plan adds AI-powered revenue projections for 3, 6, and 12 months with confidence intervals. Stripe and RevenueCat integrations are live; Paddle is in beta, while LemonSqueezy, App Store Connect, and Google Play Console are listed as coming soon. Submetrics says connecting Stripe takes under two minutes without setup configuration. It uses read-only OAuth for Stripe, says it does not store Stripe API keys, and encrypts data in transit and at rest. Plans start at $19/mo, and every plan includes a 14-day trial without a credit card. After the trial, an account without a selected plan becomes read-only.
For and against
For
- Tracks MRR and ARR in real time.
- Segments lifetime value by plan, cohort, or channel.
- 14-day trial requires no credit card.
- Stripe uses read-only OAuth.
Against
- No free plan is listed.
- Accounts without a selected plan become read-only after trial.
- Several integrations are beta or coming soon.
The verdict
Submetrics focuses on subscription revenue, retention, and churn measures, with forecasting available on Pro. Its listed plans start at $19/mo, and trial accounts become read-only if no plan is selected afterward.
Who it suits
Submetrics is aimed at solo founders, development agencies, and indie hackers, including SaaS products under $50K MRR. It suits teams that want subscription metrics, churn alerts, and cohort analysis.
Plans and prices
Starter
1 product/data source · 30-day data history · email churn alerts · API access
Read 30 Sep 2026 · submetrics.net
Growth
3 products/data sources · 12-month data history · Slack + email alerts · priority email support
Read 30 Sep 2026 · submetrics.net
Pro
Unlimited products · unlimited data history · custom dashboards · dedicated support
Read 30 Sep 2026 · submetrics.net
On the record
- Churn alerts
- Submetrics sends Slack or email alerts when a customer cancels and shows cancellation reasons from Stripe metadata.submetrics.net · read 30 Sep 2026
- Cohort analysis
- Cohort retention analysis uses heatmaps to show how monthly cohorts retain over time.submetrics.net · read 30 Sep 2026
- Company status
- The About page says Submetrics was founded in 2025, has 200+ beta users, six integrations and 99.9% uptime.submetrics.net · read 30 Sep 2026
- Customer LTV
- Customer lifetime value can be segmented by plan, cohort or acquisition channel.submetrics.net · read 30 Sep 2026
- Forecasting
- The Pro plan provides AI-powered revenue projections for 3, 6 and 12 months with confidence intervals.submetrics.net · read 30 Sep 2026
- Integrations
- Stripe and RevenueCat are live integrations, Paddle is in beta, and LemonSqueezy, App Store Connect and Google Play Console are coming soon.submetrics.net · read 30 Sep 2026
- Product purpose
- Submetrics is subscription analytics for indie founders, tracking MRR, churn, LTV and related metrics.submetrics.net · read 30 Sep 2026
- Real-time metrics
- The dashboard updates MRR and ARR in real time, including new subscriptions, expansions, contractions and churn.submetrics.net · read 30 Sep 2026
- Security
- Stripe connection uses read-only OAuth; Submetrics says it never stores Stripe API keys and encrypts data at rest and in transit.submetrics.net · read 30 Sep 2026
- Setup
- Submetrics says users can connect Stripe and be up and running in under 2 minutes without setup configuration.submetrics.net · read 30 Sep 2026
- Target users
- The product is aimed at solo founders, development agencies and indie hackers, including SaaS products under $50K MRR.submetrics.net · read 30 Sep 2026
- Trial behavior
- All plans include a 14-day trial with no credit card required; after the trial, an unselected account becomes read-only.submetrics.net · read 30 Sep 2026
