Firepush

Firepush is a web push marketing app for Shopify stores, with tools to recover abandoned carts, reconnect with customers and promote offers. Automations include price-drop and back-in-stock alerts, welcome series, order updates, shipping notifications and win-back campaigns. Campaign tools include promotions and flash sales, scheduling, countdown timers, discount codes, audience segmentation, boosts and hero images. Stores can invite subscriptions through pop-ups, sign-up boxes, a fly-out widget and embedded buttons. Reporting shows subscriber counts, click-through and conversion rates, and revenue generated by campaigns and automations. Firepush names Growave and PageFly as third-party integrations. Push notifications work in modern desktop browsers including Chrome, Firefox, Edge and Safari, and on Android; iPhone shoppers must add the store to their home screen to subscribe. The free plan includes 500 pushes per month. Paid plans start at $13/mo, with push-volume allowances varying by plan. The dashboard warns at 80% of the limit and pauses campaigns at 100% until the next billing cycle; unused pushes do not carry forward.

Firepush offers a free monthly allowance and paid tiers with stated push volumes. Check the platform's iPhone subscription requirement and plan limits when choosing it.

Firepush suits Shopify store operators seeking push campaigns and automated customer notifications. Its dedicated Shopify Plus offering is described for high-volume stores.

Firepush is a web push marketing app built for Shopify stores that want to bring shoppers back with targeted campaigns and automated messages. It suits merchants focused on browser-based customer outreach; its appeal is the mix of lifecycle automations and campaign tools, while monthly push quotas and an extra iPhone opt-in step narrow its reach.

Overview

Firepush combines subscriber sign-up tools, campaign creation, automations, and reporting for Shopify merchants. Pop-ups, sign-up boxes, a fly-out widget, and embedded buttons give stores several ways to invite visitors to subscribe. Segmentation can help merchants direct messages to particular audiences, and reports track subscriber counts, click-through rates, conversion rates, and campaign and automation revenue. That makes it easier to assess whether push is contributing to sales, though it does not remove the need to manage send volumes against plan limits.

Web push reaches modern desktop browsers such as Chrome, Firefox, Edge, and Safari, as well as Android. iPhone shoppers must add a store to their home screen before subscribing, creating an additional hurdle for stores seeking broad opt-in coverage among iPhone visitors.

Key features

Automations and campaigns

Automations cover abandoned-cart recovery, price-drop and back-in-stock alerts, welcome series, order updates, shipping notifications, and win-back campaigns. This range gives Shopify merchants ways to reach customers at several points in the buying cycle, rather than relying only on promotional blasts. Campaigns can be scheduled and can include countdown timers, discount codes, boosts, and hero images. These tools suit stores that use time-sensitive offers, although each push still consumes the monthly allowance.

Usage and customer data

The dashboard warns when a store reaches 80% of its push limit, and campaigns pause automatically at 100% until the next billing cycle. Unused pushes do not carry over, so merchants need to match plan size to sending patterns and avoid paying for capacity they routinely leave unused. Firepush says subscriber lists, campaign content, and reports remain private, and that it does not sell, rent, loan, or provide external access to customer contact lists. Shopify handles subscription billing; Firepush says it does not collect or store payment card details.

Pricing

Firepush has a free plan capped at 500 push notifications per month, with email support. It is a practical way for a small store to try push outreach at low volume, but the cap makes it unsuitable for sustained campaigns to a larger subscriber base.

Basic starts at $13/month for 10,000 pushes per month with standard support. Higher Basic allowances are $25/month for 20,000 pushes and $35/month for 30,000 pushes. This tier fits stores that need more capacity than Free but do not need Pro's stated priority support or Shopify Plus positioning.

Pro starts at $49/month for 25,000 pushes per month, with priority support and better per-push pricing. Other Pro options are $89/month for 50,000 pushes, $159/month for 100,000 pushes, $229/month for 150,000 pushes, and $299/month for 250,000 pushes. Pro is aimed at higher-volume stores, particularly Shopify Plus merchants, but its entry allowance is larger than Basic's and its starting price is substantially higher. Paid plans are billed monthly through the regular Shopify invoice, include a monthly spending cap, and can be canceled in Shopify admin.

Platforms

Firepush supports web, Android, and iOS as a Shopify web push product. Its reach depends on browser support and the subscriber's opt-in path: desktop browsers and Android are supported, while iPhone shoppers must add the store to their home screen to subscribe. The product names Growave and PageFly as third-party integrations. Shopify Flow integration is described as a feature planned for launch soon.

Who it's for

Firepush is best suited to Shopify merchants who want browser push for promotions, cart recovery, customer updates, and win-back messaging, and who can plan sends around fixed monthly quotas. Small stores can start with the 500-push free allowance; merchants with established audiences can choose a paid volume tier. It is a weaker fit for stores that rely heavily on effortless iPhone browser opt-ins or need unused push capacity to roll over.

Pros and cons

• Pros: A broad set of purchase and post-order automations gives Shopify stores multiple ways to engage shoppers beyond one-off promotions.
• Pros: Segmentation, campaign scheduling, and reporting on clicks, conversions, and revenue support targeted campaigns and performance review.
• Pros: Free access includes 500 monthly pushes, offering a low-volume starting point without a paid subscription.
• Cons: Monthly allowances are hard caps: campaigns pause at 100%, and unused pushes expire at the cycle boundary.
• Cons: iPhone shoppers must add the store to their home screen before subscribing, adding friction to audience growth.
• Cons: Free is limited to 500 pushes monthly, while Pro begins at $49/month and 25,000 pushes, making the step up costly for stores that outgrow Free but need less volume.

Alternatives

PushAlert is worth considering for merchants comparing a freemium push product whose free plan covers 3,000 subscribers and whose platforms include Android, iOS, and API. PushEngage may suit a smaller starting audience: its free plan covers one website or app, up to 200 subscribers, and up to 30 mobile and browser push campaigns. Firebase Cloud Messaging is a no-cost alternative for teams looking for a free messaging service rather than Firepush's stated Shopify marketing plans.

OneSignal is another freemium option, with a free plan described for individuals and organizations just starting out and platforms including web, desktop, iOS, and Android. PushBots offers a free plan with 1,000 monthly active users. Pushwoosh offers a pay-as-you-go plan with 1,000 monthly active users, email sends, and push notifications. Gotify is a free, self-hosted server with an Android client, so it is a different option for readers who prefer self-hosting. EngageLab is a paid alternative with a free trial and marketing automation offering.

For more options, browse Push Notification Software or Email Marketing Software.

Verdict

Choose Firepush if you run a Shopify store and want a focused toolkit for browser-based promotions, cart recovery, and customer follow-up, with reporting and several monthly volume tiers. Its strongest case is the combination of Shopify-oriented automations and campaign controls. Look elsewhere if iPhone opt-in friction or strict, non-rolling monthly quotas make its reach or billing limits a poor fit.