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Dada Mail
What it is
Dada Mail is self-hosted software for managing business and personal mailing lists, including announcement and discussion lists. It sends HTML or plain-text messages through an included rich-text editor, supports attachments, and can turn a webpage into an HTML message. Mass mailings can run once or on a recurring schedule, including messages that draw content from a webpage. Reports can cover opens, recipients, clicks, unsubscribes, bounces, errors, archive views, and forwards. Subscriber tools support searching, sorting, profile fields, and targeting by email address or profile information. Sending options include sendmail, SMTP, and the Amazon SES API; its Bridge plugin can receive email and support discussion lists with digests. The free plan allows up to three lists, with 100 subscribers per list, and includes no support. Pro Dada is listed at $150 a year for unlimited lists and subscribers, with a manual and prioritized support. Dada Mail has existed since 1999 and runs under CGI or FastCGI, with PSGI/Plack also supported.
For and against
For
- Supports HTML and plain-text messages
- Schedules one-time or recurring mailings
- Reports track opens, clicks, bounces, and more
- Supports sendmail, SMTP, and Amazon SES API
Against
- Free plan caps lists at three
- Free plan caps each list at 100 subscribers
- Free plan has no support
- Requires Perl 5.10.1
The verdict
Dada Mail combines mailing-list management, scheduling, and reporting in a self-hosted package. Consider its free-plan caps and the Perl requirement before choosing a deployment.
Who it suits
Dada Mail suits people and organizations that want to self-host announcement or discussion lists. Its list and subscriber caps make the free plan relevant to smaller mailing-list needs.
Plans and prices
Dada Mail
Up to 3 mailing lists · 100 subscribers per list · No support · No Pro Dada Manual
Read 7 Oct 2026 · dadamailproject.com
Pro Dada, One-Year Subscription
Unlimited mailing lists and subscribers · Direct, prioritized support · Pro Dada Manual for one year
Read 7 Oct 2026 · dadamailproject.com
Pro Dada, Forever Subscription
Unlimited mailing lists and subscribers · Direct, prioritized support · Pro Dada Manual for lifetime
Read 7 Oct 2026 · dadamailproject.com
On the record
- Analytics
- Mailing reports can track opens, recipients, clickthroughs, unsubscribes, bounces, sending errors, archive views, and forwards.dadamailproject.com · read 7 Oct 2026
- Deployment
- The project describes Dada Mail as self-hosted software that runs under CGI or FastCGI and can also run under PSGI/Plack.dadamailproject.com · read 7 Oct 2026
- Discussion lists
- The included Bridge plugin can receive email and support discussion lists, including digest messages.dadamailproject.com · read 7 Oct 2026
- Email campaigns
- It sends HTML or plain-text messages using an included rich-text editor, supports attachments, and can send a webpage as an HTML message.dadamailproject.com · read 7 Oct 2026
- Integrations
- Dada Mail supports sending through sendmail, SMTP, or the Amazon SES API.dadamailproject.com · read 7 Oct 2026
- Maker
- The contact page describes the Dada Mail Project as a one-man operation and places its maker in Boulder, Colorado, USA.dadamailproject.com · read 7 Oct 2026
- Purpose
- Dada Mail is a self-hosted mailing list manager for running business and personal lists, including announcement and discussion lists.dadamailproject.com · read 7 Oct 2026
- Requirements
- The project repository says Dada Mail requires Perl 5.10.1 and supports multiple SQL backend flavors.github.com · read 7 Oct 2026
- Scheduling
- Mass mailings can be scheduled as one-time or recurring sends, including recurring messages with content drawn from a webpage.dadamailproject.com · read 7 Oct 2026
- Security and consent
- Its mailing list options include closed-loop opt-in and subscription request abuse protection; its unsubscribe system is described as conforming to CAN-SPAM 2008.dadamailproject.com · read 7 Oct 2026
- Subscriber management
- Users can search and sort subscribers, manage profile fields, and target part of a mailing list using subscriber email addresses or profile fields.dadamailproject.com · read 7 Oct 2026
- Support
- Direct, prioritized support through Zendesk is available to Pro Dada subscribers; the free Dada Mail plan has no support.dadamailproject.com · read 7 Oct 2026
- Who it is for
- The project presents Dada Mail for business and personal mailing lists and says it can be self-installed on most popular hosting setups.dadamailproject.com · read 7 Oct 2026
