Churned
Amsterdam, Netherlands
What it is
Churned is a subscriber-retention platform that uses predictive and prescriptive AI to identify customers at risk and suggest or automate retention, reactivation, and upsell actions. It analyzes subscriber behavior to predict churn and segment audiences by risk and value. Co-Pilot selects a next-best action for each subscriber and can trigger it in existing customer tools. Data connections cover CRM, support, product usage, financial, and marketing sources through APIs or directly from a data warehouse. Plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Churned is designed for teams managing tens of thousands of subscribers and millions of interactions, including direct-to-consumer, subscription box, media, publishing, utilities, energy, gyms, and wellness organizations. Data warehouse connectivity is limited to Scale and Enterprise. The service is available on the web and through an API. It is paid, has no free plan, and pricing is on request.
For and against
For
- Predicts churn from subscriber behavior
- Selects next-best actions with Co-Pilot
- Connects CRM, support, usage, financial, and marketing data
- Includes health scores and lifetime value
- Offers automated campaign workflows
Against
- No free plan is available
- Pricing is provided on request
- Data warehouse connectivity requires Scale or Enterprise
- Dedicated Data Scientist is an Enterprise feature or add-on
The verdict
Churned combines churn prediction, audience segmentation, and automated actions in one subscriber-retention system. Its broad data connections and common plan features support large teams, while higher-tier requirements matter for warehouse-based setups.
Who it suits
Churned suits subscription-focused teams managing large subscriber bases and interaction volumes. It is relevant to businesses in consumer, media, utility, energy, and wellness sectors seeking automated retention workflows.
Plans and prices
Enterprise
3+ Co-Pilots · Unlimited connectivity · Custom feature engineering with dedicated Data Scientists · Data Warehouse connectivity
Read 3 Oct 2026 · churned.io
Scale
2 Co-Pilots · Up to 5 sources · Advanced intelligence with real-time behavior segmentation · Data Warehouse connectivity
Read 3 Oct 2026 · churned.io
Starter
1 Co-Pilot · Up to 2 sources · Core AI with Predictive & Prescriptive capabilities
Read 3 Oct 2026 · churned.io
On the record
- Audience
- Churned says it is designed for teams managing tens of thousands of subscribers and millions of subscriber interactions.churned.io · read 3 Oct 2026
- Automations
- Co-Pilot selects a next-best action for each subscriber and can trigger it in a customer’s existing tools.churned.io · read 3 Oct 2026
- Common features
- All plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows.churned.io · read 3 Oct 2026
- Company
- Churned says it was founded in Amsterdam in January 2020 by Francisco Blasques, Michiel Doornenbal, and Maarten Doornenbal.churned.io · read 3 Oct 2026
- Data connections
- Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse.churned.io · read 3 Oct 2026
- Industries
- The site identifies direct-to-consumer and subscription box businesses, media and publishing, utilities and energy, and gyms and wellness as customer groups.churned.io · read 3 Oct 2026
- Integrations
- The integrations page lists services including ActiveCampaign, Amplitude, Chargebee, HubSpot, Intercom, Klaviyo, Salesforce, and Shopify.churned.io · read 3 Oct 2026
- Plan limit
- Data warehouse connectivity is available only on Scale and Enterprise plans.churned.io · read 3 Oct 2026
- Predictions
- The platform processes subscriber behavior data to predict churn and segment audiences by risk and value.churned.io · read 3 Oct 2026
- Purpose
- Churned uses predictive and prescriptive AI to identify at-risk subscribers and recommend or automate retention, reactivation, and upsell actions.churned.io · read 3 Oct 2026
- Security
- Churned says it is ISO 27001 certified and GDPR-compliant, and stores data in Netherlands-based Google Cloud data centers with encryption at rest and in transit.churned.io · read 3 Oct 2026
- Security practices
- The security page says Churned uses role-based access controls, limits access to people who need it, and conducts regular penetration testing.churned.io · read 3 Oct 2026
- Support
- Churned says it can provide security documentation and certifications upon request, and lists a dedicated Data Scientist as an Enterprise feature or add-on.churned.io · read 3 Oct 2026
