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Clew

Amsterdam, Netherlands

What it is

Clew adds product tours, tooltips, modals, and onboarding checklists inside a product. A team can install its script tag and create or publish overlays in a visual editor without another site release. The widget supports React, Vue, plain HTML, and single-page apps, following client-side route changes. Setup guides cover Google Tag Manager, AI coding assistants, WordPress, Webflow, and Shopify. Clew counts views, completions, and dismissals using an anonymous in-browser ID; it says those counts do not use IP addresses or personal data. If a tooltip loses its target element, Clew flags and skips the step rather than stopping the tour. Hosting options include EU cloud and self-hosting, which Clew says keeps data within the customer's perimeter. The Free plan allows one site, one team seat, and up to three published tours. Pro costs $14.99 per month and includes one A/B test at a time. Pro and Business offer a 14-day trial without a credit card. Cloud plans are subject to fair use despite uncapped visitor and tooltip views.

For and against

For

  • Visual editor publishes overlays without another site release
  • Supports React, Vue, plain HTML, and single-page apps
  • Self-hosting is available
  • Pro includes one A/B test at a time
  • Trial requires no credit card

Against

  • Free plan allows one site and one team seat
  • Free plan allows up to three published tours
  • Cloud plans are subject to fair use

The verdict

Clew offers several formats for in-product guidance and supports cloud or self-hosted deployment. Compare the Free plan's site, seat, and tour limits with the paid plan options.

Who it suits

Clew may suit product teams that want to publish in-product guidance without another site release. Its self-hosted plan is described for banks, public-sector organizations, and regulated industries.

Plans and prices

Free

Free

1 site · 1 team seat · up to 3 published tours · tours and tooltips

Pro

$14.99a month

3 sites · 3 team seats · up to 20 published tours · 1 A/B test at a time

Business

$39.99a month

10 sites · 10 team seats · unlimited tours · 5 A/B tests at a time

Lifetime

$499one-time

Unlimited sites and tours · 10 team seats · 5 A/B tests at a time · 12 months analytics history

Self-hosted

$1,499one-time

Unlimited sites, seats, tours and A/B tests · unlimited analytics history · one year of updates and support

Every plan, in full

On the record

A/B testing
A/B tests compare a tour variant with a control group and are available on Pro and higher plans.tryclew.io · read 29 Sep 2026
AI integration
The Pro plan includes an MCP server to manage tours from Claude, Cursor and ChatGPT.tryclew.io · read 29 Sep 2026
Analytics
Clew tracks views, completions and dismissals with an anonymous in-browser ID and says it does not use IP addresses or personal data for those counts.tryclew.io · read 29 Sep 2026
Audience
Clew describes its self-hosted plan as intended for banks, the public sector and regulated industries.tryclew.io · read 29 Sep 2026
Broken steps
When a tooltip can no longer find its target element, Clew flags and skips the broken step rather than crashing the tour.tryclew.io · read 29 Sep 2026
Compatibility
The widget works with React, Vue, plain HTML and single-page apps, following client-side route changes.tryclew.io · read 29 Sep 2026
Hosting and privacy
Clew offers EU cloud hosting and a self-hosted option that it says keeps data within the customer's perimeter.tryclew.io · read 29 Sep 2026
Install options
Clew provides setup guides for Google Tag Manager, AI coding assistants, and site builders including WordPress, Webflow and Shopify.tryclew.io · read 29 Sep 2026
Other integrations
The plan comparison lists integrations and webhooks as coming soon on Business, Lifetime and Self-hosted plans.tryclew.io · read 29 Sep 2026
Product
Clew provides product tours, tooltips, modals and onboarding checklists inside a product.tryclew.io · read 29 Sep 2026
Setup
The product team can add a script tag and create or publish overlays in a visual editor without further site releases.tryclew.io · read 29 Sep 2026
Trial
Pro and Business have a 14-day free trial that does not require a credit card.tryclew.io · read 29 Sep 2026
Usage limits
The pricing page says visitors and tooltip views are uncapped, while cloud plans are subject to fair use.tryclew.io · read 29 Sep 2026

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