Bullseye
What it is
Bullseye identifies individual contacts visiting a website and presents profiles that may include names, email addresses, job titles, companies, LinkedIn profiles, locations, and profile images. Bullseye says its matching generally identifies visitors within seconds. Records can show pages visited, timestamps, referrers, and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to the appropriate sales representative. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks. A REST API covers visitor data, companies, organizations, lists, ICP settings, integrations, and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is offered, but there is no free plan.
For and against
For
- Identifies visitor contact profiles
- Typically matches visitors within seconds
- Supports ICP scoring and lead routing
- Integrates with major sales and ad tools
- Provides REST API access
Against
- Processes only U.S. web traffic
- No free plan
- Credits do not roll over
- Identification pauses when allotments run out
The verdict
Bullseye combines person-level visitor identification with filtering, routing, integrations, and API access. Its U.S.-only coverage and credit rules are important constraints, especially for organizations with international traffic.
Who it suits
Bullseye suits agencies, SaaS companies, and e-commerce brands seeking identified website leads, CRM connections, and automated routing. It is relevant only when visitors are within the United States.
Plans and prices
Free Trial
200 credits one-time · 3 team seats · no overage
Read 30 Sep 2026 · docs.bullseye.so
Lite
~200 monthly credits · 2 team seats · $0.60/credit overage
Read 30 Sep 2026 · docs.bullseye.so
Starter
~400 monthly credits · 3 team seats · $0.55/credit overage
Read 30 Sep 2026 · docs.bullseye.so
Growth
~1,000 monthly credits · 5 team seats · $0.48/credit overage
Read 30 Sep 2026 · docs.bullseye.so
Scale
~2,500 monthly credits · 10 team seats · $0.34/credit overage
Read 30 Sep 2026 · docs.bullseye.so
Expansion
~5,000 monthly credits · 20 team seats · $0.24/credit overage
Read 30 Sep 2026 · docs.bullseye.so
Enterprise
5,000+ monthly credits · unlimited seats · $0.18/credit overage
Read 30 Sep 2026 · docs.bullseye.so
On the record
- API
- Bullseye provides a REST API for visitor identification data, companies, organizations, lists, ICP configurations, integrations, and billing.docs.bullseye.so · read 30 Sep 2026
- Credit limits
- Each identified visitor consumes one credit, unused credits do not roll over, and identification pauses when the monthly allotment is exhausted by default.docs.bullseye.so · read 30 Sep 2026
- Geographic limit
- Bullseye processes only U.S. web traffic and does not identify or profile visitors outside the United States.docs.bullseye.so · read 30 Sep 2026
- ICP filtering
- Users can define Ideal Customer Profile rules to automatically score and filter visitors.docs.bullseye.so · read 30 Sep 2026
- Identification speed
- Bullseye says its AI-driven matching typically identifies visitors within seconds of a visit.docs.bullseye.so · read 30 Sep 2026
- Integrations
- Bullseye documents HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks as integrations available on every plan.docs.bullseye.so · read 30 Sep 2026
- Lead routing
- Routing rules can automatically direct identified visitors to the appropriate sales representative.docs.bullseye.so · read 30 Sep 2026
- Pageview history
- Visitor records include browsing history such as pages visited, timestamps, referrer, and UTM parameters.docs.bullseye.so · read 30 Sep 2026
- Privacy compliance
- Bullseye states that it is GDPR and CCPA compliant and does not sell personal information.docs.bullseye.so · read 30 Sep 2026
- Product purpose
- Bullseye is a person-level website visitor identification platform that reveals individual contacts visiting a website.docs.bullseye.so · read 30 Sep 2026
- Security
- Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging.docs.bullseye.so · read 30 Sep 2026
- Support
- Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours.bullseye.so · read 30 Sep 2026
- Target customers
- Bullseye says agencies, SaaS companies, and e-commerce brands use it to capture leads that would otherwise leave without converting.bullseye.so · read 30 Sep 2026
- Visitor data
- Identified visitor profiles can include name, email, job title, company, LinkedIn profile, location, and profile image.docs.bullseye.so · read 30 Sep 2026
